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The WP Popups Insider’s Guide

Everything we know about WP Popups in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.

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ToolGPANovember 2026

WP Popups

The Insider’s Guide

WordPress popup plugin with a free edition and paid licenses

Every plan, grade, refund rule and rival among popup and widget tools, read from WP Popups’s own pages.

Made by Linsila LLC · checked Nov 13, 2026 · toolgpa.com

2.2GPA

Contents

  1. 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
  2. 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
  3. 03What it doesIts main features, where it runs, what it works with and who makes it
  4. 04Where it standsIts grades against its category, and whether to keep it or make your own
  5. 05The alternativesThe tools it is most often weighed against, side by side
  6. 06Quick answersThe questions people ask about it, each answered in a line or two
  7. 07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from WP Popups’s own pages, its app-store listings and our grades. Every fact in it is on WP Popups’s page too, where it is kept up to date. Checked Nov 13, 2026.

Part 01 · Overview

Welcome

What it is, who it suits, its grades and the ten things to know first

2.2

GPA, above 14 of the 54 other popup and widget tools we grade

WP Popups is a WordPress plugin for building popups with display filters, triggers and form integrations. A free edition is listed on WordPress.org; paid yearly licenses add premium rules, triggers, exit intent, analytics and email add-ons. Licenses are sold by number of sites.

To get you started, here are 9 things to know about WP Popups, taken from its own pages and our grades.

It runs only on WordPress, and the pricing page contradicts itself about renewals.
From our report card of WP Popups
  1. 1

    Best for WordPress popups with a free edition

    Exit intent, extra triggers and most email add-ons sit behind the paid tiers.

  2. 2

    Paid plans start at $5.83 a month when paid by the year

    As its pricing page puts it: $70 per year for 1 site.

  3. 3

    There is a free plan

    Free edition on WordPress.org with popup templates and display filters; premium rules, triggers, positions and exit intent are paid.

  4. 4

    It runs on Web

    Web.

  5. 5

    Display filters

    Show popups on chosen pages, templates or posts, by user role, referrer, device type or logged-in status.

  6. 6

    Exit intent and triggers

    Premium triggers and exit-intent popups are in the paid licenses.

  7. 7

    Form plugin support

    Works with form plugins such as WPForms, Gravity Forms, Ninja Forms and Contact Form 7.

  8. 8

    A 2.2 GPA, above 14 of 54

    That is against the other popup and widget tools we grade, on value, the free plan, features, ease of use and platforms.

  9. 9

    Keep it

    The plain part of WP Popups you could make: popups and forms. What surrounds it you could not. The 2 things listed below take a company, not a weekend.

WP Popups at a glance

Pricing
Free plan, from $70 per year for 1 site
Free plan
Yes
Free trial
None stated
Runs on
Web
Made by
Linsila LLC
Category
Popups & Website Widgets
Our grade
2.2 GPA, fair

The report card

Best for WordPress popups with a free edition

WP Popups is a WordPress plugin with a free edition and paid licences from $70 a year for one site. Exit intent, extra triggers and most email add-ons sit behind the paid tiers. It runs only on WordPress, and the pricing page contradicts itself about renewals.

ToolGPA report cardWP PopupsGraded Nov 13, 2026
SubjectGradeComment
Value for moneyB$70 a year for one site, about $5.83 a month, which is inside the cheapest quarter of popup tools. Five-site, ten-site and unlimited tiers jump to $199, $399 and $599 a year.
Free plan and trialCThe free edition has templates and display filters, but exit intent, premium triggers and positions are paid. There is no trial, only a 30-day money-back guarantee.
FeaturesCDisplay filters, exit intent, form-plugin support and an A/B testing add-on. The listing shows gaps: most email integrations are add-ons tied to the higher plans.
Ease of useCNo store rating on record. You install a plugin, build a popup and set rules.
Platforms and integrationsCOnly works inside WordPress. It lists WPForms, Gravity Forms, Contact Form 7, Mailchimp and Zapier.
Grade point averageFair, out of 4.02.2

An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.

Who WP Popups is for

  • Fits if you run one WordPress site and want a plugin, not a hosted tool
  • Works for a site that wants popups tied to a form plugin it already uses

Who it is not for

  • Skip it if your site is not on WordPress
  • Not for you if you want exit intent for free: it is paid
  • Pricey if you need several sites, since 5 sites is $199 a year and 10 is $399
  • Watch out: the page calls prices introductory and mentions renewal at a different price, so what you pay in year two is unclear
  • Watch out: Zapier, geolocation and scheduler add-ons start on Pro at $399

Good to know

Good for

  • WordPress sites that want a free popup plugin with an upgrade path
  • Agencies licensing one plugin across many client sites

Worth knowing

  • Runs only inside WordPress.
  • The page calls the listed prices introductory (50% off) and says renewals are the regular price minus 30%, but also shows 'then $599/yr'; renewal is unclear.
  • Most email integrations are add-ons tied to higher plans, though add-ons can also be bought separately.
  • There is no free trial; the vendor offers a 30-day money-back guarantee.

Part 02 · Pricing

What it costs

Every plan, the free plan, ways to pay less and how prices have moved

$5.83

A month to start, paid by the year. There is a free plan too

WP Popups has a free plan. Paid plans start at $70 per year for 1 site.

The free edition has templates and display filters, but exit intent, premium triggers and positions are paid.
From our grade for free plan and trial

  • Free

    $0

    Free edition from WordPress.org. Add-ons can be bought separately and used with it.

  • Basic

    $70

    per year for 1 site

    Unlimited popups, premium rules, triggers and positions, exit intent, A/B tests add-on, Mailchimp and Constant Contact add-ons.

  • Plus

    $199

    per year for 5 sites

    Everything in Basic plus add-ons for MailPoet, Newsletter, ActiveCampaign, AWeber, GetResponse and MailerLite.

  • Pro

    $399

    per year for 10 sites

    Everything in Plus plus Zapier, login, leaving notice, geolocation and scheduler add-ons, and premium support.

  • Agency

    $599

    per year for unlimited sites

    Everything in Pro, unlimited sites and a pass for all future add-ons.

The free plan

Free edition on WordPress.org with popup templates and display filters; premium rules, triggers, positions and exit intent are paid.

Read from wppopups.com on Nov 13, 2026.

Ways to pay less

  • Other savings

    Introductory 50% off the first year

    The pricing page shows each license at half its regular price, for example Basic at $35 instead of $70, as special introductory pricing. The renewal price is not stated consistently on the page.

    Stated on wppopups.com

Part 03 · Features

What it does

Its main features, where it runs, what it works with and who makes it

1

Place it runs: Web

WordPress popup plugin with a free edition and paid licenses. Here is what it does, as its own site describes it, and what it covers: forms, a/B testing, popups.

Display filters, exit intent, form-plugin support and an A/B testing add-on.
From our grade for features
Display filters
Show popups on chosen pages, templates or posts, by user role, referrer, device type or logged-in status.
Exit intent and triggers
Premium triggers and exit-intent popups are in the paid licenses.
Form plugin support
Works with form plugins such as WPForms, Gravity Forms, Ninja Forms and Contact Form 7.
Email add-ons
Add-ons connect Mailchimp, Constant Contact, ActiveCampaign, AWeber, GetResponse and MailerLite, with higher plans covering more of them.
A/B tests add-on
Split testing of popups, included from the Basic plan.

Where it runs

  • Web

What it works with

  • WPForms
  • Gravity Forms
  • Ninja Forms
  • Contact Form 7
  • Mailchimp
  • MailPoet
  • ActiveCampaign
  • Zapier

WP Popups is made by Linsila LLC.

Part 04 · Standing

Where it stands

Its grades against its category, and whether to keep it or make your own

14/54

Other popup and widget tools it is graded above

WP Popups's GPA of 2.2 is higher than 14 of the 54 other popup and widget tools we grade, and level with 19.

It stands best on value for money (B, above 33 of 54) and worst on features (C, above 0).

Its paid plans start at $5.83 a month when paid by the year, against a middle price of $14 for the category: 10 of the 48 others that charge start lower.

On features, ease of use and platforms it scores 2.0 out of 4. 10 tools score higher and cost less.

Each grade against the category

Every bar is all 55 popup and widget tools we grade, cut by the letter each got. WP Popups’s own letter is outlined.

  • BValue for moneyAbove 33 of 54
  • CFree plan and trialAbove 12 of 54
  • CFeaturesAbove 0 of 54
  • CEase of useAbove 0 of 54
  • CPlatforms and integrationsAbove 0 of 54

Price against what you get

Each dot is one of 51 popup and widget tools. Further left costs less; higher up scores better on features, ease of use and platforms. WP Popups is the marked dot.

C2.0B3.0A4.0Free$2$5$10$20$50$100$200$500More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessWP PopupsOptiMonkShareThisAddToAnyGetsitecontrolPopup Maker

What paid plans start at, a month (each step along is roughly double) →

Keep it, or make your own?

Whether this is something you could build for yourself with an AI app builder, and what you would give up.

Keep it

The plain part of WP Popups you could make: popups and forms. What surrounds it you could not. The 2 things listed below take a company, not a weekend.

That makes this kind of software worth paying for, not this one in particular: 21 of the 54 other popup and widget tools grade higher. It costs $70 a year.

What you could make

  • Popups and forms: an app builder makes these well.

What you could not

  • Splitting visitors between versions and telling you which won.
  • It plugs into other products, WPForms, Gravity Forms and Ninja Forms among them.

What this rests on. WP Popups’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

Part 05 · Alternatives

The alternatives

The tools it is most often weighed against, side by side

Popup Maker, Icegram, MailOptin, Convert Pro and Thrive Leads

The 5 tools WP Popups is most often weighed against, with where each one differs from it.

Part 06 · Questions

Quick answers

The questions people ask about it, each answered in a line or two

13

Questions, each answered in a line or two

The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.

Is WP Popups free?

WP Popups has a free plan. Free edition on WordPress.org with popup templates and display filters; premium rules, triggers, positions and exit intent are paid.

How much does WP Popups cost?

WP Popups lists 5 plans. Free: $0.

What platforms does WP Popups work on?

WP Popups is available on Web.

Does WP Popups offer any discounts?

WP Popups publicly lists the following: Introductory 50% off the first year.

Does WP Popups have an Android app?

No Android app was listed when its pages were read on Nov 13, 2026. WP Popups is listed for Web.

Does WP Popups have an iPhone app?

No iPhone app was listed when its pages were read on Nov 13, 2026. WP Popups is listed for Web.

Is WP Popups open source?

WP Popups is not described as open source on its own site, as read on Nov 13, 2026.

What does WP Popups integrate with?

WP Popups's listing names WPForms, Gravity Forms, Ninja Forms, Contact Form 7, Mailchimp, MailPoet, ActiveCampaign and Zapier.

Who makes WP Popups?

WP Popups is made by Linsila LLC.

What are the alternatives to WP Popups?

The closest alternatives to WP Popups in our directory are Popup Maker, Icegram, MailOptin, Convert Pro and Thrive Leads.

How does WP Popups compare with other popup and widget tools?

WP Popups's GPA of 2.2 is higher than 14 of the 54 other popup and widget tools we grade, and level with 19.

Is WP Popups good value for money?

ToolGPA grades WP Popups B for value for money. Its paid plans start at $5.83 a month when paid by the year, against a middle price of $14 for the category: 10 of the 48 others that charge start lower.

Could I make my own version of WP Popups?

The plain part of WP Popups you could make: popups and forms. What surrounds it you could not.

Where this guide comes from

The prices, plans, platforms and features were read from WP Popups’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from WP Popups's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Linsila LLC. Prices change, so check wppopups.com before you buy.

Part 07 · About

About ToolGPA

Who made this guide, what else is on the site, and how to cite it

7,721

Tools graded, in 95 categories

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

  • 7,721

    tools graded

  • 95

    categories

  • 739

    price changes on record

  • 579

    apps priced in 12 countries

What else is on toolgpa.com

Scan for the live page

Prices and grades as they are today

Quoting this guide?

Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

ToolGPA, "WP Popups: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/wp-popups

Know someone choosing between popup and widget tools?

Send them this guide: toolgpa.com/tools/wp-popups/guide

ToolGPA elsewhere: youtube.com/@toolgpa

See our other guides

The best-graded popup and widget tools after WP Popups, each with an Insider's Guide of its own.

ToolGPA

Choosing software? Every tool graded, every price dated.

Compare tools at toolgpa.com ›

Everything in this guide is ToolGPA’s own summary of what WP Popups’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. WP Popups is a trademark of its owner, and this guide is not made, paid for or approved by Linsila LLC. Prices and plans change: check wppopups.com before you buy.