Alternatives · Popups
WP Popups alternatives
As of Nov 13, 2026, the best WP Popups alternative for most people is Popup Maker (2.6 GPA), third in our ranking of popup and widget tools. It's also the best free one.
WP Popups compared with 9 alternatives: Popup Maker, Icegram, MailOptin, Convert Pro, Thrive Leads and 4 more.
WP Popups has a free plan. Paid plans start at $70 per year for 1 site. 7 of the 9 alternatives are free or have a free plan.
Listings checked up to Nov 13, 2026 · Where the facts come from
Black Friday: is there a WP Popups sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| WP PopupsThis tool | Free plan · from $70/yr | Yes | Web |
| Popup Maker | Free plan · from $99/yr | Yes | Web |
| Icegram | Free plan · from $99/yr | Yes | Web |
| MailOptin | Free plan | Yes | Web |
| Convert Pro | From $99/yr | No | Web |
| Thrive Leads | From $599/yr | No | Web |
| Brave Popup Builder | Free plan · from $59/yr | Yes | Web |
| Joinchat | Free plan · from €96/yr | Yes | Web |
| Popup Builder | Free plan · from $49.95/yr | Yes | Web |
| RafflePress | Free plan · from $299 one-time | Yes | Web |
Price against what you get
WP Popups starts at $5.83 a month when paid by the year and scores 2.0 out of 4 on features, ease of use and platforms. 2 of the 7 alternatives on this chart score higher and start lower: Brave Popup Builder and Popup Builder.
Popup Maker, Convert Pro and Thrive Leads score higher without starting lower.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from WP Popups
Popup Maker
WordPress popup plugin with a free edition and yearly Pro licenses
- Popup Maker starts at $99 per year for 1 site ($59.40 for the first year).
- Popup Maker also covers reports.
Suits: WordPress site owners who want a free popup plugin to start with
Icegram
WordPress plugins for popups, action bars and email capture
- Icegram starts at $99 per year for up to 3 sites.
- Icegram also covers email campaigns.
Suits: WordPress bloggers who want popups and bars without a monthly fee
MailOptin
WordPress popup, opt-in form and email newsletter plugin
- MailOptin also covers email campaigns.
- MailOptin does not cover a/B testing, which WP Popups does.
Suits: WordPress sites that want popups and post-notification emails in one plugin
Convert Pro
WordPress popup and opt-in plugin with annual or lifetime licenses
- Convert Pro starts at $99 per year for unlimited sites, regular price.
- Convert Pro has no free plan, unlike WP Popups.
- Convert Pro also covers templates.
- Convert Pro does not cover forms, which WP Popups does.
Suits: WordPress agencies using one license on client sites
Thrive Leads
WordPress opt-in form builder with popups, ribbons and A/B tests
- Thrive Leads starts at $599 per year at renewal, after a first year for $240.
- Thrive Leads has no free plan, unlike WP Popups.
- Thrive Leads also covers reports.
Suits: WordPress site owners who want popups, ribbons and inline forms from one plugin
Brave Popup Builder
WordPress popup, opt-in and conversion widget plugin
- Brave Popup Builder starts at $59 per year for 1 website.
- Brave Popup Builder also covers surveys.
Suits: WordPress and WooCommerce sites wanting popups and other conversion widgets in one plugin
Joinchat
WhatsApp chat button and AI assistant for WordPress sites
- Joinchat starts at €96 per year for 1 site.
- Joinchat also covers whatsApp messaging and chatbots.
- Joinchat does not cover forms and a/B testing, which WP Popups does.
Suits: WordPress sites that want visitors to reach them on WhatsApp
Popup Builder
WordPress popup plugin with paid extension bundles
- Popup Builder starts at $49.95 per year for 2 websites.
- Popup Builder does not cover a/B testing, which WP Popups does.
Suits: WordPress sites that want detailed targeting conditions
RafflePress
Giveaway and contest plugin for WordPress
- RafflePress starts at $299 one-time for 1 site.
- RafflePress also covers templates, no-code and reports.
- RafflePress does not cover forms and a/B testing, which WP Popups does.
Suits: WordPress sites growing an email list with a contest
Limits worth knowing in WP Popups
- Runs only inside WordPress.
- The page calls the listed prices introductory (50% off) and says renewals are the regular price minus 30%, but also shows 'then $599/yr'; renewal is unclear.
- Most email integrations are add-ons tied to higher plans, though add-ons can also be bought separately.
- There is no free trial; the vendor offers a 30-day money-back guarantee.
Common questions
What are the alternatives to WP Popups?
The alternatives to WP Popups in this directory are Popup Maker, Icegram, MailOptin, Convert Pro, Thrive Leads, Brave Popup Builder, Joinchat, Popup Builder and RafflePress. Each one has a side-by-side comparison with WP Popups.
Is there a free alternative to WP Popups?
Yes. Popup Maker, Icegram, MailOptin, Brave Popup Builder, Joinchat, Popup Builder and RafflePress have a free plan alongside paid ones.
When were these prices checked?
Each listing shows its own date. On this page they run from Nov 12, 2026 to Nov 13, 2026. Vendors change prices without notice, so confirm on their site before you buy.