Brave Popup Builder vs WP Popups (2026): which should you pick?
As of Nov 13, 2026, Brave Popup Builder grades higher than WP Popups: 2.6 against 2.2 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Brave Popup Builder grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Brave Popup Builder
WordPress popup, opt-in and conversion widget plugin
WP Popups
WordPress popup plugin with a free edition and paid licenses
Which one is for you
Pick Brave Popup Builder if
- Fits if you run WooCommerce and want cart and upsell widgets next to popups
- Works for an agency that needs a 10- or 100-site licence
Look elsewhere if
- Skip it if your site is not on WordPress
- Tight if you need to know what the free edition cuts, since the page does not say
- Watch out: prices are per year for a set number of sites
- Watch out: no trial is listed, only a 30-day money-back guarantee
Pick WP Popups if
- Fits if you run one WordPress site and want a plugin, not a hosted tool
- Works for a site that wants popups tied to a form plugin it already uses
Look elsewhere if
- Skip it if your site is not on WordPress
- Not for you if you want exit intent for free: it is paid
- Pricey if you need several sites, since 5 sites is $199 a year and 10 is $399
- Watch out: the page calls prices introductory and mentions renewal at a different price, so what you pay in year two is unclear
- Watch out: Zapier, geolocation and scheduler add-ons start on Pro at $399
How we grade them
| 2.6GPABrave Popup BuilderGood | 2.2GPAWP PopupsFair | |
|---|---|---|
| Value for money | A$59 a year for one site, about $4.92 a month with all features, is under 60% of the cheapest quarter for popup tools. Ten sites are $99 and 100 sites $199 a year. | B$70 a year for one site, about $5.83 a month, which is inside the cheapest quarter of popup tools. Five-site, ten-site and unlimited tiers jump to $199, $399 and $599 a year. |
| Free plan and trial | CA free edition on WordPress.org, but the pricing page does not say what it omits. There is no trial; the vendor offers a 30-day money-back guarantee. | CThe free edition has templates and display filters, but exit intent, premium triggers and positions are paid. There is no trial, only a 30-day money-back guarantee. |
| Features | BPopups, slide-ins, bars, multi-step forms, WooCommerce widgets, A/B testing and 40-plus integrations, with no gap in the core work shown in the listing. | CDisplay filters, exit intent, form-plugin support and an A/B testing add-on. The listing shows gaps: most email integrations are add-ons tied to the higher plans. |
| Ease of use | CNo store rating on record. You build campaigns inside WordPress and connect email services. | CNo store rating on record. You install a plugin, build a popup and set rules. |
| Platforms and integrations | CInside WordPress only. It lists WooCommerce, Zapier, Integromat, Google Analytics and Facebook Pixel. | COnly works inside WordPress. It lists WPForms, Gravity Forms, Contact Form 7, Mailchimp and Zapier. |
| Best for | a WordPress popup plugin with WooCommerce widgets | WordPress popups with a free edition |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Brave Popup Builder and WP Popups. How we grade
Price against what you get
Brave Popup Builder starts at $4.92 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. WP Popups starts at $5.83 a month when paid by the year and scores 2.0.
Brave Popup Builder scores higher and starts $0.91 a month lower. Of the other popup and widget tools on the chart, 2 score higher than Brave Popup Builder for less, and 10 score higher than WP Popups for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Brave Popup Builder also covers surveys.
At a glance
| Brave Popup Builder | WP Popups | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $59 per year for 1 website | $70 per year for 1 site |
| Free plan | Free edition on WordPress.org; the pricing page lists the full feature set under the paid plans. | Free edition on WordPress.org with popup templates and display filters; premium rules, triggers, positions and exit intent are paid. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | AmpleByte Pvt Limited | Linsila LLC |
| Price read from | getbrave.io | wppopups.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Brave Popup Builder
- Runs only inside WordPress.
- What the free edition omits is not spelled out on the pricing page.
- The pricing page names a 30-day money-back guarantee; no free trial is listed.
- Prices are per year for a set number of sites.
WP Popups
- Runs only inside WordPress.
- The page calls the listed prices introductory (50% off) and says renewals are the regular price minus 30%, but also shows 'then $599/yr'; renewal is unclear.
- Most email integrations are add-ons tied to higher plans, though add-ons can also be bought separately.
- There is no free trial; the vendor offers a 30-day money-back guarantee.
Key features
Brave Popup Builder
- Popups and opt-ins
- Popups, slide-ins, sticky bars and lead-capture opt-ins with advanced targeting and scheduling.
- Multi-step campaigns
- Multi-step popups and forms, quizzes and surveys.
- WooCommerce widgets
- Cart-abandonment popups, upsell and cross-sell widgets and evergreen countdown timers.
- A/B testing and analytics
- Split tests and campaign analytics.
- Integrations
- 40+ email and CRM integrations plus Zapier and Integromat.
WP Popups
- Display filters
- Show popups on chosen pages, templates or posts, by user role, referrer, device type or logged-in status.
- Exit intent and triggers
- Premium triggers and exit-intent popups are in the paid licenses.
- Form plugin support
- Works with form plugins such as WPForms, Gravity Forms, Ninja Forms and Contact Form 7.
- Email add-ons
- Add-ons connect Mailchimp, Constant Contact, ActiveCampaign, AWeber, GetResponse and MailerLite, with higher plans covering more of them.
- A/B tests add-on
- Split testing of popups, included from the Basic plan.
Plans
Brave Popup Builder
Free$0
Free edition from WordPress.org with a reduced feature set.
Brave PRO$59
per year for 1 website
All features, 1 website.
Brave Mega$99
per year for 10 websites
All features, 10 websites.
Brave Ultimate$199
per year for 100 websites
All features, 100 websites.
WP Popups
Free$0
Free edition from WordPress.org. Add-ons can be bought separately and used with it.
Basic$70
per year for 1 site
Unlimited popups, premium rules, triggers and positions, exit intent, A/B tests add-on, Mailchimp and Constant Contact add-ons.
Plus$199
per year for 5 sites
Everything in Basic plus add-ons for MailPoet, Newsletter, ActiveCampaign, AWeber, GetResponse and MailerLite.
Pro$399
per year for 10 sites
Everything in Plus plus Zapier, login, leaving notice, geolocation and scheduler add-ons, and premium support.
Agency$599
per year for unlimited sites
Everything in Pro, unlimited sites and a pass for all future add-ons.
Ways to pay less
Brave Popup Builder
No public discounts listed.
WP Popups
- Other savings
Introductory 50% off the first year
The pricing page shows each license at half its regular price, for example Basic at $35 instead of $70, as special introductory pricing. The renewal price is not stated consistently on the page.
Common questions
Which is cheaper, Brave Popup Builder or WP Popups?
As of Nov 13, 2026, Brave Popup Builder is cheaper to start with: $4.92 a month when paid by the year, against $5.83 a month when paid by the year for WP Popups. Brave Popup Builder starts at $59 per year for 1 website, and WP Popups starts at $70 per year for 1 site.
Which has a free plan, Brave Popup Builder or WP Popups?
As of Nov 13, 2026, both Brave Popup Builder and WP Popups have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.