Brave Popup Builder vs Icegram (2026): which should you pick?
As of Nov 13, 2026, Brave Popup Builder grades higher than Icegram: 2.6 against 2.4 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Brave Popup Builder grades higher on value for money and features. Icegram grades higher on the free plan. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Brave Popup Builder
WordPress popup, opt-in and conversion widget plugin
Icegram
WordPress plugins for popups, action bars and email capture
Which one is for you
Pick Brave Popup Builder if
- Fits if you run WooCommerce and want cart and upsell widgets next to popups
- Works for an agency that needs a 10- or 100-site licence
Look elsewhere if
- Skip it if your site is not on WordPress
- Tight if you need to know what the free edition cuts, since the page does not say
- Watch out: prices are per year for a set number of sites
- Watch out: no trial is listed, only a 30-day money-back guarantee
Pick Icegram if
- Fits if you run WordPress and want a free popup plugin
- Works for people with up to 3 WordPress sites on one license
Look elsewhere if
- Skip it if your site is not on WordPress, because only Max has the remote option
- Tight if you need A/B tests or geographic targeting, since they are not in Starter
- Watch out: Max covers 3 sites, and other sites need more licenses
- Watch out: renewal after the first year is at whatever price is then in force
How we grade them
| 2.6GPABrave Popup BuilderGood | 2.4GPAIcegramFair | |
|---|---|---|
| Value for money | A$59 a year for one site, about $4.92 a month with all features, is under 60% of the cheapest quarter for popup tools. Ten sites are $99 and 100 sites $199 a year. | BMax is $99 a year, about $8.25 a month, inside the cheapest quarter ($9); Starter is free but without A/B testing and geographic targeting. |
| Free plan and trial | CA free edition on WordPress.org, but the pricing page does not say what it omits. There is no trial; the vendor offers a 30-day money-back guarantee. | BStarter is free forever for 1 site, with popups, action bars, toasts and basic targeting rules. |
| Features | BPopups, slide-ins, bars, multi-step forms, WooCommerce widgets, A/B testing and 40-plus integrations, with no gap in the core work shown in the listing. | CSeveral message types, targeting rules, designs and A/B testing in Max. WordPress only unless you use Max's remote display. |
| Ease of use | CNo store rating on record. You build campaigns inside WordPress and connect email services. | CNo rating on record; a plugin you install and configure on your site. |
| Platforms and integrations | CInside WordPress only. It lists WooCommerce, Zapier, Integromat, Google Analytics and Facebook Pixel. | CWeb only, with a WordPress-based product and two integrations listed. |
| Best for | a WordPress popup plugin with WooCommerce widgets | popups and action bars on a WordPress site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Brave Popup Builder and Icegram. How we grade
Price against what you get
Brave Popup Builder starts at $4.92 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. Icegram starts at $8.25 a month when paid by the year and scores 2.0.
Brave Popup Builder scores higher and starts $3.33 a month lower. Of the other popup and widget tools on the chart, 2 score higher than Brave Popup Builder for less, and 13 score higher than Icegram for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Brave Popup Builder also covers surveys.
- Icegram also covers email campaigns.
At a glance
| Brave Popup Builder | Icegram | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $59 per year for 1 website | $99 per year for up to 3 sites |
| Free plan | Free edition on WordPress.org; the pricing page lists the full feature set under the paid plans. | Starter plan, free forever: 1 site, popups, action bars, toasts, messengers, basic targeting rules and two-step opt-in. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | AmpleByte Pvt Limited | Icegram |
| Price read from | getbrave.io | icegram.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Brave Popup Builder
- Runs only inside WordPress.
- What the free edition omits is not spelled out on the pricing page.
- The pricing page names a 30-day money-back guarantee; no free trial is listed.
- Prices are per year for a set number of sites.
Icegram
- Runs inside WordPress; non-WordPress sites need the Max plan's remote option.
- The Max plan covers up to 3 sites; other sites need more licenses, one per site.
- A/B testing and geographic targeting are not in the free Starter plan.
- Renewal after the first year is at the price then in force, which the vendor says may change.
Key features
Brave Popup Builder
- Popups and opt-ins
- Popups, slide-ins, sticky bars and lead-capture opt-ins with advanced targeting and scheduling.
- Multi-step campaigns
- Multi-step popups and forms, quizzes and surveys.
- WooCommerce widgets
- Cart-abandonment popups, upsell and cross-sell widgets and evergreen countdown timers.
- A/B testing and analytics
- Split tests and campaign analytics.
- Integrations
- 40+ email and CRM integrations plus Zapier and Integromat.
Icegram
- Several message types
- Popups, action bars, toasts and messengers on Starter; interstitial, overlay, tab and sidebar messages on Max.
- Campaign designs
- The site cites 120+ designs and ready-made campaigns, with essential themes free and premium themes on Max.
- Targeting rules
- Basic targeting rules are free; Max adds geographic targeting and show or hide animation effects.
- A/B split testing
- Compare campaign versions to see which collects more subscribers. Listed as a Max-only feature.
- Remote display
- On Max, set up a campaign in the WordPress install that hosts Icegram and show it on a third-party or non-WordPress site.
- Data stays on your site
- Leads are stored in your own WordPress database, and the vendor says there is no pricing by form count or number of leads.
Plans
Brave Popup Builder
Free$0
Free edition from WordPress.org with a reduced feature set.
Brave PRO$59
per year for 1 website
All features, 1 website.
Brave Mega$99
per year for 10 websites
All features, 10 websites.
Brave Ultimate$199
per year for 100 websites
All features, 100 websites.
Icegram
Starter$0
Single site with popups, action bars, toasts, messengers, basic targeting and essential themes.
Max$99
per year for up to 3 sites
Adds A/B split testing, geographic targeting, animations, more message types, premium themes and remote display.
Common questions
Which is cheaper, Brave Popup Builder or Icegram?
As of Nov 13, 2026, Brave Popup Builder is cheaper to start with: $4.92 a month when paid by the year, against $8.25 a month when paid by the year for Icegram. Brave Popup Builder starts at $59 per year for 1 website, and Icegram starts at $99 per year for up to 3 sites.
Which has a free plan, Brave Popup Builder or Icegram?
As of Nov 13, 2026, both Brave Popup Builder and Icegram have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.