The Popupsmart Insider’s Guide
Everything we know about Popupsmart in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Popupsmart
The Insider’s Guide
No-code popup builder with AI drafting and 500+ templates
Every plan, grade, refund rule and rival among popup and widget tools, read from Popupsmart’s own pages.
Made by Popupsmart, Inc. · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Popupsmart’s own pages, its app-store listings and our grades. Every fact in it is on Popupsmart’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 7 of the 12 other popup and widget tools we grade
Popupsmart builds popups for any website from a single code snippet: sign-up and coupon popups, gamified offers, cart-abandonment reminders, cookie notices, announcements, forms and phone-call prompts. An AI builder drafts a campaign from a short description, and an AI Smart Mode can choose who sees it. Plans are priced by monthly pageviews and the number of websites.
To get you started, here are 9 things to know about Popupsmart, taken from its own pages and our grades.
- 1
Best for AI-drafted popups for small sites and shops
Popupsmart builds popups from 500+ templates or from a sentence you type to its AI builder, with gamified offers, cookie notices and cart-based popups for Shopify.
- 2
Paid plans start at $32.50 a month
As its pricing page puts it: $32.50 per month for up to 50,000 pageviews, billed annually.
- 3
There is a free plan
5,000 pageviews a month on 1 website with 1 live popup and a 100-email monthly quota, with Popupsmart branding.
- 4
It runs on Web
Web.
- 5
AI builder and templates
Describe a campaign and the AI builder drafts it, or start from more than 500 templates and adjust fonts, colors and CSS.
- 6
Popup formats and campaigns
Center, sidebar, full-screen, floating and teaser popups for email and form collection, coupons, gamification, cookie consent and phone calls.
- 7
Targeting rules
Show popups after a delay, on exit intent or scroll, on chosen pages, by new or returning visitor, traffic source, language, cookie or location.
- 8
A 2.4 GPA, above 7 of 12
That is against the other popup and widget tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Popupsmart you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
Popupsmart at a glance
- Pricing
- Free plan, from $32.50 per month for up to 50,000 pageviews, billed annually
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Popupsmart, Inc., since 2018
- Category
- Popups & Website Widgets
- Our grade
- 2.4 GPA, fair
The report card
Best for AI-drafted popups for small sites and shops
Popupsmart builds popups from 500+ templates or from a sentence you type to its AI builder, with gamified offers, cookie notices and cart-based popups for Shopify. One snippet installs it anywhere. It counts every pageview, though, and A/B testing only starts on Advanced at $57.50 a month billed yearly.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Every page load counts, so a site with 20,000 visitors viewing a few pages each passes Basic's 50,000 pageviews. Advanced is $57.50 a month billed yearly ($690), or $69 monthly, and adds A/B testing. That's toward the dear end of popup tools here. |
| Free plan and trial | C | Free forever, but 1 live popup at a time, on 1 website, for 5,000 pageviews a month, with Popupsmart branding. Enough to try it, not to run a busy site. |
| Features | B | An AI builder that drafts campaigns, 500+ templates, gamified, coupon, cookie and call popups, targeting by exit intent, scroll, source, language and location, plus cart rules and revenue tracking on Shopify. The whole job, though A/B tests start at Advanced. |
| Ease of use | C | No rating on record. One snippet installs it and the AI builder drafts a campaign from a sentence, but you still choose targeting rules, or trust Smart Mode, and tidy up the design. |
| Platforms and integrations | B | Web, installed with one snippet on Shopify, WordPress, Webflow, Wix or any site, with leads sent to Klaviyo, Mailchimp, Zapier or a webhook. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Popupsmart is for
- Great if you want one free popup running on a small site
- Handy when you run Shopify and want popups that react to the cart
- Good for agencies and teams running popups across several websites
Who it is not for
- Skip it if you need A/B tests on a budget, as Basic doesn't include them
- Tight if you're on the free plan, with 1 live popup and 5,000 pageviews a month
- Pricey if your visitors click through lots of pages, as every page load counts
Good to know
Good for
- Small sites that want one free popup running
- Agencies and teams running popups across several websites
- Shopify stores that want cart-based popups and revenue tracking
Worth knowing
- The free plan allows only 1 live popup at a time on 1 website and 5,000 pageviews a month.
- A/B split testing starts at Advanced; Basic does not include it.
- Monthly plans can be refunded within 7 days and annual plans within 15 days.
- Sites above 500,000 pageviews a month need a custom quote.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$32.50
A month to start. There is a free plan too
Popupsmart has a free plan. Paid plans start at $32.50 per month for up to 50,000 pageviews, billed annually.
That's toward the dear end of popup tools here.
Free
$0
5,000 pageviews a month, 1 website, 1 live popup at a time and standard support.
Basic
$32.50
per month for up to 50,000 pageviews, billed annually ($39 monthly)
3 websites, unlimited popups, no branding, 1 team member and priority support; $390 a year.
Advanced
$57.50
per month for up to 100,000 pageviews, billed annually ($69 monthly)
5 websites, A/B split testing and 2 team members; $690 a year.
Pro
$82.50
per month for up to 250,000 pageviews, billed annually ($99 monthly)
7 websites and campaign filing; $990 a year.
Expert
$132.50
per month for up to 500,000 pageviews, billed annually ($159 monthly)
Unlimited websites and 4 team members; $1,590 a year.
Enterprise
Custom
For sites above 500,000 pageviews a month, priced by quote.
The free plan
5,000 pageviews a month on 1 website with 1 live popup and a 100-email monthly quota, with Popupsmart branding.
Read from popupsmart.com on Oct 18, 2026.
Ways to pay less
Annual discount
Annual billing saves 20%
Basic is $390 a year ($32.50 a month) against $39 monthly ($468 a year); Expert is $1,590 a year against $159 monthly.
Stated on popupsmart.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
No-code popup builder with AI drafting and 500+ templates. Here is what it does, as its own site describes it, and what it covers: AI features, templates, no-code, forms, a/B testing, popups.
The whole job, though A/B tests start at Advanced.
- AI builder and templates
- Describe a campaign and the AI builder drafts it, or start from more than 500 templates and adjust fonts, colors and CSS.
- Popup formats and campaigns
- Center, sidebar, full-screen, floating and teaser popups for email and form collection, coupons, gamification, cookie consent and phone calls.
- Targeting rules
- Show popups after a delay, on exit intent or scroll, on chosen pages, by new or returning visitor, traffic source, language, cookie or location.
- Smart Mode with AI
- Lets AI pick the audience for a campaign instead of setting targeting rules by hand.
- Shopify targeting
- On Shopify, target by cart total, cart products or login state, recommend products from the catalog and track revenue from each popup.
- Integrations
- Installs with one snippet on Shopify, WordPress, Webflow, Wix or any site, and sends leads to Klaviyo, Mailchimp, Zapier or a webhook.
Where it runs
- Web
What it works with
- Shopify
- WordPress
- Webflow
- Wix
- Klaviyo
- Mailchimp
- Zapier
Popupsmart is made by Popupsmart, Inc., and has been around since 2018.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
7/12
Other popup and widget tools it is graded above
Popupsmart's GPA of 2.4 is higher than 7 of the 12 other popup and widget tools we grade, and level with 3.
It stands best on features (B, above 5 of 12) and worst on ease of use (C, above 0).
Its paid plans start at $32.50 a month, against a middle price of $19 for the category: 8 of the 11 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 13 popup and widget tools we grade, cut by the letter each got. Popupsmart’s own letter is outlined.
- CValue for moneyAbove 4 of 12
- CFree plan and trialAbove 3 of 12
- BFeaturesAbove 5 of 12
- CEase of useAbove 0 of 12
- BPlatforms and integrationsAbove 0 of 12
Price against what you get
Each dot is one of 12 popup and widget tools. Further left costs less; higher up scores better on features, ease of use and platforms. Popupsmart is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Popupsmart you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
It costs $390 a year.
What you could make
- Popups, forms and templates: an app builder makes these well.
What you could not
- A builder that other people can use without writing code.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Shopify, WordPress and Webflow among them.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Popupsmart’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Poptin, OptiMonk, OptinMonster, Getsitecontrol and Hello Bar
The 5 tools Popupsmart is most often weighed against, with where each one differs from it.
- 2.4GPA
Poptin
Free plan · from $19/mo
Popups and embedded forms, with email campaigns and automations.
- Popupsmart also covers templates and no-code.
- Poptin also covers marketing automation and email campaigns.
- 2.6GPA
OptiMonk
Free plan · from $19/mo
Popups for online stores, built by an AI agent you describe them to.
- Popupsmart also covers no-code and forms.
- OptiMonk also covers AI agents.
- 1.8GPA
OptinMonster
From $210/yr
Pop-ups, floating bars and opt-in forms added to an existing site.
- Popupsmart has a free plan. OptinMonster does not.
- 2.8GPA
Getsitecontrol
Free plan · from $19/mo
Popups, bars, forms and surveys, with email campaigns built in.
- Popupsmart also covers templates and no-code.
- Getsitecontrol also covers marketing automation, surveys and email campaigns.
- 2.2GPA
Hello Bar
Free trial · from $29/mo
Top bars, popups and slide-ins for collecting leads on any site.
- Popupsmart has a free plan. Hello Bar does not, though it has a free trial.
- Popupsmart also covers no-code.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Popupsmart free?
Popupsmart has a free plan. 5,000 pageviews a month on 1 website with 1 live popup and a 100-email monthly quota, with Popupsmart branding.
How much does Popupsmart cost?
Popupsmart lists 6 plans. Free: $0.
What platforms does Popupsmart work on?
Popupsmart is available on Web.
Does Popupsmart offer any discounts?
Popupsmart publicly lists the following: Annual billing saves 20%.
Does Popupsmart have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Popupsmart is listed for Web.
Does Popupsmart have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Popupsmart is listed for Web.
Is Popupsmart open source?
Popupsmart is not described as open source on its own site, as read on Oct 18, 2026.
What does Popupsmart integrate with?
Popupsmart's listing names Shopify, WordPress, Webflow, Wix, Klaviyo, Mailchimp and Zapier.
Who makes Popupsmart?
Popupsmart is made by Popupsmart, Inc. It dates from 2018.
What are the alternatives to Popupsmart?
The closest alternatives to Popupsmart in our directory are Poptin, OptiMonk, OptinMonster, Getsitecontrol and Hello Bar.
How does Popupsmart compare with other popup and widget tools?
Popupsmart's GPA of 2.4 is higher than 7 of the 12 other popup and widget tools we grade, and level with 3.
Is Popupsmart good value for money?
ToolGPA grades Popupsmart C for value for money. Its paid plans start at $32.50 a month, against a middle price of $19 for the category: 8 of the 11 others that charge start lower.
Could I make my own version of Popupsmart?
To replace Popupsmart you would be making a builder that other people can use without writing code.
Where this guide comes from
The prices, plans, platforms and features were read from Popupsmart’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Popupsmart's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Popupsmart, Inc. Prices change, so check popupsmart.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Popupsmart, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/popupsmart
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Popupsmart: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/popupsmart
Know someone choosing between popup and widget tools?
Send them this guide: toolgpa.com/tools/popupsmart/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded popup and widget tools after Popupsmart, each with an Insider's Guide of its own.
- Popups & Website Widgets Insider's GuideEvery one of the 13 popup and widget tools we grade, compared
- Getsitecontrol Insider's GuidePopups, bars, forms and surveys, with email campaigns built in2.8 GPA
- OptiMonk Insider's GuidePopups for online stores, built by an AI agent you describe them to2.6 GPA
- Poptin Insider's GuidePopups and embedded forms, with email campaigns and automations2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Popupsmart’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Popupsmart is a trademark of its owner, and this guide is not made, paid for or approved by Popupsmart, Inc. Prices and plans change: check popupsmart.com before you buy.