OptiMonk vs Popupsmart
We give OptiMonk a 2.6 GPA and Popupsmart a 2.4, out of 4.0. OptiMonk grades higher on the free plan and features. Popupsmart grades higher on value for money. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
OptiMonk
Popups for online stores, built by an AI agent you describe them to
Popupsmart
No-code popup builder with AI drafting and 500+ templates
How we grade them
| 2.6GPAOptiMonkGood | 2.4GPAPopupsmartFair | |
|---|---|---|
| Value for money | DEvery page load counts, so a site with 20,000 visitors viewing a few pages each goes past Essential's 50,000-pageview top. That means Growth: $69 a month billed yearly ($828), or $99 monthly, at the dear end of popup tools here. Every feature is on every plan, at least. | CEvery page load counts, so a site with 20,000 visitors viewing a few pages each passes Basic's 50,000 pageviews. Advanced is $57.50 a month billed yearly ($690), or $69 monthly, and adds A/B testing. That's toward the dear end of popup tools here. |
| Free plan and trial | BFree forever: 10,000 pageviews a month on 1 domain, every feature, the AI agent with 1,000 credits a month, and no OptiMonk branding. A small blog could live on it, though a busier site will pass it. | CFree forever, but 1 live popup at a time, on 1 website, for 5,000 pageviews a month, with Popupsmart branding. Enough to try it, not to run a busy site. |
| Features | AAn AI agent that designs, writes, publishes and A/B tests popups, and an MCP server so you can build them from Claude, ChatGPT or Cursor, which no other tool here has. Spin-to-win, quizzes, upsells and 1,000+ examples too, with nothing held back by plan. | BAn AI builder that drafts campaigns, 500+ templates, gamified, coupon, cookie and call popups, targeting by exit intent, scroll, source, language and location, plus cart rules and revenue tracking on Shopify. The whole job, though A/B tests start at Advanced. |
| Ease of use | CNo rating on record. Describing a popup in a sentence is about as easy as it gets, but you still add it to your store, keep an eye on AI credits and pageviews, and check what the agent makes. | CNo rating on record. One snippet installs it and the AI builder drafts a campaign from a sentence, but you still choose targeting rules, or trust Smart Mode, and tidy up the design. |
| Platforms and integrations | BWeb, with 60+ integrations such as Shopify and Klaviyo, plus Zapier, webhooks and an API, and it can be run from Claude, ChatGPT or Cursor. No desktop or phone app, so B is the top. | BWeb, installed with one snippet on Shopify, WordPress, Webflow, Wix or any site, with leads sent to Klaviyo, Mailchimp, Zapier or a webhook. No desktop or phone app. |
| Best for | popups built by an AI agent for online stores | AI-drafted popups for small sites and shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: OptiMonk and Popupsmart. How we grade
Price against what you get
OptiMonk starts at $19 a month and scores 3.0 out of 4 on features, ease of use and platforms. Popupsmart starts at $32.50 a month and scores 2.7.
OptiMonk scores higher and starts $13.50 a month lower. Of the other popup and widget tools on the chart, none scores higher than OptiMonk for less, and 1 scores higher than Popupsmart for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- OptiMonk starts at $19 per month for up to 20,000 pageviews, billed yearly. Popupsmart starts at $32.50 per month for up to 50,000 pageviews, billed annually.
- OptiMonk also covers AI agents.
- Popupsmart also covers no-code and forms.
At a glance
| OptiMonk | Popupsmart | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $19 per month for up to 20,000 pageviews, billed yearly | $32.50 per month for up to 50,000 pageviews, billed annually |
| Free plan | 10,000 pageviews a month on 1 domain with 1,000 AI credits a month, every feature and no OptiMonk branding; it does not expire. | 5,000 pageviews a month on 1 website with 1 live popup and a 100-email monthly quota, with Popupsmart branding. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | OptiMonk | Popupsmart, Inc. |
| Price read from | optimonk.com | popupsmart.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
OptiMonk
- Online stores that want popups built from a short description
- Small stores that can stay on a free plan of 10,000 pageviews
- Teams already working in Claude or ChatGPT
Popupsmart
- Small sites that want one free popup running
- Agencies and teams running popups across several websites
- Shopify stores that want cart-based popups and revenue tracking
Worth knowing
OptiMonk
- Every page load counts as a pageview whether or not a popup shows; at the limit, campaigns pause until you upgrade or the month resets.
- Each subdomain counts as a separate domain, and Essential allows only 2.
- The agent draws on a monthly allowance of AI credits; more credits mean moving up a plan.
- Prices exclude VAT; EU customers without a valid VAT number pay 27% Hungarian VAT.
Popupsmart
- The free plan allows only 1 live popup at a time on 1 website and 5,000 pageviews a month.
- A/B split testing starts at Advanced; Basic does not include it.
- Monthly plans can be refunded within 7 days and annual plans within 15 days.
- Sites above 500,000 pageviews a month need a custom quote.
Key features
OptiMonk
- AI agent that builds popups
- Describe a popup in a sentence and the agent designs it, writes the copy and publishes it, then suggests new campaigns from your store's data.
- MCP server for AI assistants
- Connect Claude, ChatGPT, Cursor or any MCP client to build, edit and publish popups from a chat, free on every plan.
- Popup types and library
- Welcome and exit-intent discounts, spin-to-win, quizzes, upsells, seasonal offers and video popups, with more than 1,000 examples to start from.
- A/B testing
- The agent runs A/B tests on real visitors and offers to roll out the winning version.
- Visual editor
- Open any campaign in a click-to-edit editor with shared desktop and mobile designs to change details by hand.
- 60+ integrations
- Email, SMS, CRM and store tools such as Klaviyo and Shopify, with signups sent straight to a list, plus Zapier, webhooks and an API.
Popupsmart
- AI builder and templates
- Describe a campaign and the AI builder drafts it, or start from more than 500 templates and adjust fonts, colors and CSS.
- Popup formats and campaigns
- Center, sidebar, full-screen, floating and teaser popups for email and form collection, coupons, gamification, cookie consent and phone calls.
- Targeting rules
- Show popups after a delay, on exit intent or scroll, on chosen pages, by new or returning visitor, traffic source, language, cookie or location.
- Smart Mode with AI
- Lets AI pick the audience for a campaign instead of setting targeting rules by hand.
- Shopify targeting
- On Shopify, target by cart total, cart products or login state, recommend products from the catalog and track revenue from each popup.
- Integrations
- Installs with one snippet on Shopify, WordPress, Webflow, Wix or any site, and sends leads to Klaviyo, Mailchimp, Zapier or a webhook.
Plans
OptiMonk
Free$0
10,000 pageviews and 1,000 AI credits a month on 1 domain, with every feature and live chat support.
Essential$19
per month for up to 20,000 pageviews, billed yearly ($29 monthly)
3,000 AI credits a month and 2 domains; $228 a year. The plan scales to 50,000 pageviews and 6,000 credits at a higher price.
Growth$69
per month for up to 100,000 pageviews, billed yearly ($99 monthly)
10,000 AI credits a month and 4 domains; $828 a year. Scales to 250,000 pageviews at a higher price.
Premium$179
per month for up to 500,000 pageviews, billed yearly ($249 monthly)
20,000 AI credits a month, 10 domains and a key account manager; $2,148 a year. Scales to 1,000,000 pageviews.
MasterCustom
For stores above 1 million pageviews or teams running many brands: custom pageviews and credits, unlimited domains.
Popupsmart
Free$0
5,000 pageviews a month, 1 website, 1 live popup at a time and standard support.
Basic$32.50
per month for up to 50,000 pageviews, billed annually ($39 monthly)
3 websites, unlimited popups, no branding, 1 team member and priority support; $390 a year.
Advanced$57.50
per month for up to 100,000 pageviews, billed annually ($69 monthly)
5 websites, A/B split testing and 2 team members; $690 a year.
Pro$82.50
per month for up to 250,000 pageviews, billed annually ($99 monthly)
7 websites and campaign filing; $990 a year.
Expert$132.50
per month for up to 500,000 pageviews, billed annually ($159 monthly)
Unlimited websites and 4 team members; $1,590 a year.
EnterpriseCustom
For sites above 500,000 pageviews a month, priced by quote.
Ways to pay less
OptiMonk
- Annual discount
Yearly billing saves 25%
Essential is $19 a month billed yearly against $29 monthly, Growth $69 against $99 and Premium $179 against $249.
Popupsmart
- Annual discount
Annual billing saves 20%
Basic is $390 a year ($32.50 a month) against $39 monthly ($468 a year); Expert is $1,590 a year against $159 monthly.
