The Icegram Insider’s Guide
Everything we know about Icegram in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Icegram
The Insider’s Guide
WordPress plugins for popups, action bars and email capture
Every plan, grade, refund rule and rival among popup and widget tools, read from Icegram’s own pages.
Made by Icegram · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Icegram’s own pages, its app-store listings and our grades. Every fact in it is on Icegram’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 12 of the 25 other popup and widget tools we grade
Icegram makes WordPress plugins for lead capture: Engage for popups, action bars and other on-site messages, Collect for forms, and Express for newsletters. This entry covers Engage, which has a free Starter edition and a flat yearly Max license, with no limit on forms or leads.
To get you started, here are 9 things to know about Icegram, taken from its own pages and our grades.
No rating on record; a plugin you install and configure on your site.
- 1
Best for popups and action bars on a WordPress site
A/B testing and geographic targeting are not in Starter, and it works inside WordPress.
- 2
Paid plans start at $8.25 a month when paid by the year
As its pricing page puts it: $99 per year for up to 3 sites.
- 3
There is a free plan
Starter plan, free forever: 1 site, popups, action bars, toasts, messengers, basic targeting rules and two-step opt-in.
- 4
It runs on Web
Web.
- 5
Several message types
Popups, action bars, toasts and messengers on Starter; interstitial, overlay, tab and sidebar messages on Max.
- 6
Campaign designs
The site cites 120+ designs and ready-made campaigns, with essential themes free and premium themes on Max.
- 7
Targeting rules
Basic targeting rules are free; Max adds geographic targeting and show or hide animation effects.
- 8
A 2.4 GPA, above 12 of 25
That is against the other popup and widget tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Icegram you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Icegram at a glance
- Pricing
- Free plan, from $99 per year for up to 3 sites
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Icegram
- Category
- Popups & Website Widgets
- Our grade
- 2.4 GPA, fair
The report card
Best for popups and action bars on a WordPress site
Icegram is a set of WordPress plugins for popups, action bars and email capture, with a free Starter plan and Max at $99 a year for up to 3 sites. A/B testing and geographic targeting are not in Starter, and it works inside WordPress.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Max is $99 a year, about $8.25 a month, inside the cheapest quarter ($9); Starter is free but without A/B testing and geographic targeting. |
| Free plan and trial | B | Starter is free forever for 1 site, with popups, action bars, toasts and basic targeting rules. |
| Features | C | Several message types, targeting rules, designs and A/B testing in Max. WordPress only unless you use Max's remote display. |
| Ease of use | C | No rating on record; a plugin you install and configure on your site. |
| Platforms and integrations | C | Web only, with a WordPress-based product and two integrations listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Icegram is for
- Fits if you run WordPress and want a free popup plugin
- Works for people with up to 3 WordPress sites on one license
Who it is not for
- Skip it if your site is not on WordPress, because only Max has the remote option
- Tight if you need A/B tests or geographic targeting, since they are not in Starter
- Watch out: Max covers 3 sites, and other sites need more licenses
- Watch out: renewal after the first year is at whatever price is then in force
Good to know
Good for
- WordPress bloggers who want popups and bars without a monthly fee
- Owners with up to three sites who want one flat yearly price
- Site owners who want lead data kept in their own database
Worth knowing
- Runs inside WordPress; non-WordPress sites need the Max plan's remote option.
- The Max plan covers up to 3 sites; other sites need more licenses, one per site.
- A/B testing and geographic targeting are not in the free Starter plan.
- Renewal after the first year is at the price then in force, which the vendor says may change.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$8.25
A month to start, paid by the year. There is a free plan too
Icegram has a free plan. Paid plans start at $99 per year for up to 3 sites.
Starter
$0
Single site with popups, action bars, toasts, messengers, basic targeting and essential themes.
Max
$99
per year for up to 3 sites
Adds A/B split testing, geographic targeting, animations, more message types, premium themes and remote display.
The free plan
Starter plan, free forever: 1 site, popups, action bars, toasts, messengers, basic targeting rules and two-step opt-in.
Read from icegram.com on Nov 12, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
WordPress plugins for popups, action bars and email capture. Here is what it does, as its own site describes it, and what it covers: forms, email campaigns, a/B testing, popups.
Several message types, targeting rules, designs and A/B testing in Max.
- Several message types
- Popups, action bars, toasts and messengers on Starter; interstitial, overlay, tab and sidebar messages on Max.
- Campaign designs
- The site cites 120+ designs and ready-made campaigns, with essential themes free and premium themes on Max.
- Targeting rules
- Basic targeting rules are free; Max adds geographic targeting and show or hide animation effects.
- A/B split testing
- Compare campaign versions to see which collects more subscribers. Listed as a Max-only feature.
- Remote display
- On Max, set up a campaign in the WordPress install that hosts Icegram and show it on a third-party or non-WordPress site.
- Data stays on your site
- Leads are stored in your own WordPress database, and the vendor says there is no pricing by form count or number of leads.
Where it runs
- Web
What it works with
- WordPress
- WooCommerce
Icegram is made by Icegram.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
12/25
Other popup and widget tools it is graded above
Icegram's GPA of 2.4 is higher than 12 of the 25 other popup and widget tools we grade, and level with 8.
It stands best on free plan and trial (B, above 20 of 25) and worst on features (C, above 0).
Its paid plans start at $8.25 a month when paid by the year, against a middle price of $18.25 for the category: 4 of the 23 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 26 popup and widget tools we grade, cut by the letter each got. Icegram’s own letter is outlined.
- BValue for moneyAbove 17 of 25
- BFree plan and trialAbove 20 of 25
- CFeaturesAbove 0 of 25
- CEase of useAbove 0 of 25
- CPlatforms and integrationsAbove 0 of 25
Price against what you get
Each dot is one of 24 popup and widget tools. Further left costs less; higher up scores better on features, ease of use and platforms. Icegram is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Icegram you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $99 a year.
What you could make
- Popups and forms: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Splitting visitors between versions and telling you which won.
What this rests on. Icegram’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Popup Maker, Thrive Leads, OptinMonster, Poptin and Hello Bar
The 5 tools Icegram is most often weighed against, with where each one differs from it.
- 2.6GPA
Popup Maker
Free plan · from $99/yr
WordPress popup plugin with a free edition and yearly Pro licenses.
- Icegram also covers email campaigns.
- Popup Maker also covers reports.
- 1.8GPA
Thrive Leads
From $599/yr
WordPress opt-in form builder with popups, ribbons and A/B tests.
- Icegram has a free plan. Thrive Leads does not.
- Icegram also covers email campaigns.
- Thrive Leads also covers reports.
- 1.8GPA
OptinMonster
From $210/yr
Pop-ups, floating bars and opt-in forms added to an existing site.
- Icegram has a free plan. OptinMonster does not.
- Icegram also covers email campaigns.
- OptinMonster also covers templates and no-code.
- 2.4GPA
Poptin
Free plan · from $19/mo
Popups and embedded forms, with email campaigns and automations.
- Poptin also covers marketing automation.
- 2.2GPA
Hello Bar
Free trial · from $29/mo
Top bars, popups and slide-ins for collecting leads on any site.
- Icegram has a free plan. Hello Bar does not, though it has a free trial.
- Icegram also covers email campaigns.
- Hello Bar also covers templates.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Icegram free?
Icegram has a free plan. Starter plan, free forever: 1 site, popups, action bars, toasts, messengers, basic targeting rules and two-step opt-in.
How much does Icegram cost?
Icegram lists 2 plans. Starter: $0.
What platforms does Icegram work on?
Icegram is available on Web.
Does Icegram have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Icegram is listed for Web.
Does Icegram have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Icegram is listed for Web.
Is Icegram open source?
Icegram is not described as open source on its own site, as read on Nov 12, 2026.
What does Icegram integrate with?
Icegram's listing names WordPress and WooCommerce. A listing names up to eight integrations, so it may connect to more.
Who makes Icegram?
Icegram is made by a company of the same name.
What are the alternatives to Icegram?
The closest alternatives to Icegram in our directory are Popup Maker, Thrive Leads, OptinMonster, Poptin and Hello Bar.
How does Icegram compare with other popup and widget tools?
Icegram's GPA of 2.4 is higher than 12 of the 25 other popup and widget tools we grade, and level with 8.
Is Icegram good value for money?
ToolGPA grades Icegram B for value for money. Its paid plans start at $8.25 a month when paid by the year, against a middle price of $18.25 for the category: 4 of the 23 others that charge start lower.
Could I make my own version of Icegram?
To replace Icegram you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Icegram’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Icegram's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Icegram. Prices change, so check icegram.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Icegram, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/icegram
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Icegram: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/icegram
Know someone choosing between popup and widget tools?
Send them this guide: toolgpa.com/tools/icegram/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded popup and widget tools after Icegram, each with an Insider's Guide of its own.
- Popups & Website Widgets Insider's GuideEvery one of the 26 popup and widget tools we grade, compared
- Getsitecontrol Insider's GuidePopups, bars, forms and surveys, with email campaigns built in2.8 GPA
- MailMunch Insider's GuidePop-ups, embedded forms and landing pages to grow an email list2.6 GPA
- Nudgify Insider's GuideSocial proof and urgency notifications for stores and sites2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Icegram’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Icegram is a trademark of its owner, and this guide is not made, paid for or approved by Icegram. Prices and plans change: check icegram.com before you buy.