Optinly vs Poptin (2026): which should you pick?
As of Nov 13, 2026, Optinly and Poptin share a 2.4 GPA, both have a free plan, and Optinly starts cheaper, at $7.20 a month against $19 a month.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Optinly grades higher on value for money. Poptin grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Optinly
Popup builder for stores and sites with a free plan
Poptin
Popups and embedded forms, with email campaigns and automations
Which one is for you
Pick Optinly if
- Fits if you run one small site and want to start on a free plan
- Makes sense if you want a spin-the-wheel popup for a few dollars a month
Look elsewhere if
- Tight if you pass 2,500 views a month or need more than one site on free
- Skip it if you want timers or full-screen overlays without paying
- Watch out: extra sites beyond a plan's allowance cost $9 each
- Watch out: the page's plan descriptions differ between its monthly and yearly views, so check the toggle you buy on
Pick Poptin if
- Fits if you want popups and email campaigns from one account
- Works for running a few sites, as Pro covers 4 domains
Look elsewhere if
- Tight if you're on the free plan, which stops at 1,000 visitors a month on one domain with Poptin branding
- Pricey if you mostly want email, as Growth reaches $119 a month at 10,000 contacts
- Not for you if you want a low-priced popup on a busy site, as Basic stops at 10,000 visitors
- Watch out: Basic covers a single domain; unlimited domains, sub-accounts and users need Agency at $95 a month
- Pricey if you pay monthly, at $59 for Pro against $47 billed yearly
How we grade them
| 2.4GPAOptinlyFair | 2.4GPAPoptinFair | |
|---|---|---|
| Value for money | B$7.20 a month on yearly billing for 15,000 views is inside the cheapest quarter ($8.25) for popup tools. It is $9 on monthly billing, and each extra site beyond the plan's allowance is $9. | CPoptin counts unique visitors, so 20,000 a month is past Basic's 10,000 and onto Pro: $47 a month billed yearly ($59 monthly) for 50,000 visitors on 4 domains. That's on the dear side of the middle for popup tools here. |
| Free plan and trial | CFree forever with no card, but at 2,500 views a month on one site, with only 3 popup form types. | CFree forever with unlimited popups, but only for 1,000 visitors a month on one domain, with Poptin branding. A tiny blog might live on it. Most sites will hit the cap quickly. |
| Features | CPopup types, 120-plus templates, targeting, email integrations and analytics. Spin the wheel, timers and overlays need a paid plan, and all email integrations and analytics start on Advanced. | BBars, slide-ins, full-screen and gamified popups, embedded forms, exit intent, 15+ targeting rules, A/B tests, teasers and coupons, plus email campaigns and automated sequences on top. It covers the whole job. |
| Ease of use | CNo store rating on record. You build campaigns in a web editor and connect your site and email tool. | CNo rating on record. Templates get you started, but between 15+ targeting rules, triggers, A/B tests and an email builder, there's a fair bit to set up. |
| Platforms and integrations | BWeb app that plugs into WordPress, Shopify, Magento, Webflow, Drupal and Joomla. No phone or desktop app. | BWeb, with 70+ integrations including Mailchimp, Klaviyo, HubSpot, Salesforce and ActiveCampaign, plus Zapier, Make, WordPress and its own API. No desktop or phone app, so B is the top. |
| Best for | a cheap popup builder with a free plan | popups with email campaigns built in |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Optinly and Poptin. How we grade
Price against what you get
Optinly starts at $7.20 a month and scores 2.3 out of 4 on features, ease of use and platforms. Poptin starts at $19 a month and scores 2.7.
Poptin scores higher, and starts $11.80 a month higher: the question is whether the extra is worth that to you. Of the other popup and widget tools on the chart, 2 score higher than Optinly for less, and none scores higher than Poptin for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Optinly also covers web analytics.
- Poptin also covers marketing automation, forms, email campaigns and a/B testing.
At a glance
| Optinly | Poptin | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $7.20 per month for up to 15,000 views, billed annually ($9 billed monthly) | $19 per month for up to 500 email contacts and 5,000 visitors (Growth) |
| Free plan | Free forever, no credit card: 2,500 views a month on 1 site with free templates, exit-intent and targeting rules. | 1,000 visitors a month on 1 domain with unlimited popups and Poptin branding, plus 250 email contacts and 500 email sends. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Optinly | Poptin |
| Price read from | optinly.com | poptin.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Optinly
- Prices rise with monthly views; the free plan stops at 2,500 views and one site.
- Additional sites cost $9 each beyond the plan's included sites.
- Spin the wheel, countdown timers and full-screen overlays need a paid plan.
- The page's plan descriptions differ between the monthly and annual views, so check the toggle you buy on.
Poptin
- The free plan stops at 1,000 visitors a month on one domain and shows Poptin branding.
- Basic covers a single domain; Pro allows 4, and unlimited domains, sub-accounts and users need Agency.
- Email is priced separately by contacts: Growth starts at $19 a month for 500 contacts and $119 at 10,000.
Key features
Optinly
- Popup types
- Exit-intent, email, spin-the-wheel, countdown timer, full-screen overlay and launcher popups.
- Templates
- 9 free templates and 120+ premium ones on paid plans.
- Targeting rules
- Rules and multiple triggers decide when a popup shows.
- Email provider integrations
- All email service providers on the higher plans.
- Analytics dashboard
- Included on the Advanced and Premium plans, and listed on the annual Free view.
Poptin
- Popup and form types
- Lightboxes, floating bars, full-screen overlays, slide-ins, gamified popups, social widgets, mobile popups and embedded contact or sign-up forms.
- Triggers and targeting
- More than 15 targeting rules by behavior, location, device and page, display frequency controls, and exit-intent triggers.
- A/B testing and teasers
- Compare timing, templates and triggers between popup versions, and show a small teaser icon that opens the full popup on a click.
- Coupons
- Create coupon codes inside a popup to give shoppers a reason to buy now.
- Email campaigns and automations
- A drag-and-drop email builder, segments, tags, one-off campaigns and automated sequences triggered by what contacts do.
- 70+ integrations and an API
- Sends leads to email tools and CRMs such as Mailchimp, Klaviyo, HubSpot and Salesforce, with more through Zapier and Make, plus its own API.
Plans
Optinly
Free$0
2,500 views a month, 1 site, exit intent, 3 popup form types and standard support.
Starter$7.20
per month, 15,000 views, 1 site, billed annually ($9 monthly)
120+ premium templates, spin the wheel, launcher, full-screen overlays, countdown timers and priority support. $9 for each extra site.
Growth$20
per month, 25,000 views, 5 sites, billed annually ($25 monthly)
Same as Starter with 25,000 views and 5 sites.
Advanced$39.20
per month, 100,000 views, 5 sites, billed annually ($49 monthly)
All premium templates, all email provider integrations, analytics dashboard.
Premium$79.20
per month, 300,000 views, 5 sites, billed annually ($99 monthly)
Same as Advanced with 300,000 views a month.
Poptin
Free$0
1,000 visitors a month on 1 domain, unlimited popups and forms with Poptin branding, 250 email contacts and 500 email sends.
Growth (Emails & Poptins)$19
per month for up to 500 contacts, billed monthly
Unlimited emails, 5,000 visitors a month on unlimited domains, no branding. Rises with the list: $119 a month at 10,000 contacts.
Basic$20
per month for up to 10,000 visitors, billed annually ($25 monthly)
Popups only: unlimited popups and forms on 1 domain without Poptin branding, with chat and email support.
Pro$47
per month for up to 50,000 visitors, billed annually ($59 monthly)
Popups only, on up to 4 domains.
Agency$95
per month for up to 150,000 visitors, billed annually ($119 monthly)
Unlimited domains, sub-accounts and users for clients, and premium support. Steps up to 2,000,000 visitors at $799 a month yearly.
EnterpriseCustom
Custom visitor limits, extra security, a dedicated account manager and migration help.
Ways to pay less
Optinly
- Annual discount
Annual billing saves about 20%
The annual view shows Starter at $7.20 a month against $9 monthly, and Premium at $79.20 against $99.
Poptin
- Annual discount
Yearly billing saves 20% on popup plans
Basic is $20 a month billed yearly ($240) against $25 monthly, Pro $47 against $59 and Agency $95 against $119.
Common questions
Which is cheaper, Optinly or Poptin?
As of Nov 13, 2026, Optinly is cheaper to start with: $7.20 a month, against $19 a month for Poptin. Optinly starts at $7.20 per month for up to 15,000 views, billed annually ($9 billed monthly), and Poptin starts at $19 per month for up to 500 email contacts and 5,000 visitors (Growth).
Which has a free plan, Optinly or Poptin?
As of Nov 13, 2026, both Optinly and Poptin have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.