Optinly vs Popupsmart (2026): which should you pick?
As of Nov 13, 2026, Optinly and Popupsmart share a 2.4 GPA, both have a free plan, and Optinly starts cheaper, at $7.20 a month against $32.50 a month.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Optinly grades higher on value for money. Popupsmart grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Optinly
Popup builder for stores and sites with a free plan
Popupsmart
No-code popup builder with AI drafting and 500+ templates
Which one is for you
Pick Optinly if
- Fits if you run one small site and want to start on a free plan
- Makes sense if you want a spin-the-wheel popup for a few dollars a month
Look elsewhere if
- Tight if you pass 2,500 views a month or need more than one site on free
- Skip it if you want timers or full-screen overlays without paying
- Watch out: extra sites beyond a plan's allowance cost $9 each
- Watch out: the page's plan descriptions differ between its monthly and yearly views, so check the toggle you buy on
Pick Popupsmart if
- Fits if you want one free popup running on a small site
- Works for Shopify stores that want popups that react to the cart
Look elsewhere if
- Skip it if you need A/B tests on a budget, as Basic at $32.50 a month doesn't include them
- Tight if you're on the free plan, with 1 live popup, 1 website and 5,000 pageviews a month, plus branding
- Pricey if your visitors click through lots of pages, as every page load counts
- Watch out: Basic allows 1 team member and Advanced 2, so more people means Expert, with 4, at $132.50 a month
- Pricey if you pay monthly, at $39 for Basic against $32.50 billed yearly
How we grade them
| 2.4GPAOptinlyFair | 2.4GPAPopupsmartFair | |
|---|---|---|
| Value for money | B$7.20 a month on yearly billing for 15,000 views is inside the cheapest quarter ($8.25) for popup tools. It is $9 on monthly billing, and each extra site beyond the plan's allowance is $9. | CEvery page load counts, so a site with 20,000 visitors viewing a few pages each passes Basic's 50,000 pageviews. Advanced is $57.50 a month billed yearly ($690), or $69 monthly, and adds A/B testing. That's toward the dear end of popup tools here. |
| Free plan and trial | CFree forever with no card, but at 2,500 views a month on one site, with only 3 popup form types. | CFree forever, but 1 live popup at a time, on 1 website, for 5,000 pageviews a month, with Popupsmart branding. Enough to try it, not to run a busy site. |
| Features | CPopup types, 120-plus templates, targeting, email integrations and analytics. Spin the wheel, timers and overlays need a paid plan, and all email integrations and analytics start on Advanced. | BAn AI builder that drafts campaigns, 500+ templates, gamified, coupon, cookie and call popups, targeting by exit intent, scroll, source, language and location, plus cart rules and revenue tracking on Shopify. The whole job, though A/B tests start at Advanced. |
| Ease of use | CNo store rating on record. You build campaigns in a web editor and connect your site and email tool. | CNo rating on record. One snippet installs it and the AI builder drafts a campaign from a sentence, but you still choose targeting rules, or trust Smart Mode, and tidy up the design. |
| Platforms and integrations | BWeb app that plugs into WordPress, Shopify, Magento, Webflow, Drupal and Joomla. No phone or desktop app. | BWeb, installed with one snippet on Shopify, WordPress, Webflow, Wix or any site, with leads sent to Klaviyo, Mailchimp, Zapier or a webhook. No desktop or phone app. |
| Best for | a cheap popup builder with a free plan | AI-drafted popups for small sites and shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Optinly and Popupsmart. How we grade
Price against what you get
Optinly starts at $7.20 a month and scores 2.3 out of 4 on features, ease of use and platforms. Popupsmart starts at $32.50 a month and scores 2.7.
Popupsmart scores higher, and starts $25.30 a month higher: the question is whether the extra is worth that to you. Of the other popup and widget tools on the chart, 2 score higher than Optinly for less, and 1 scores higher than Popupsmart for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Optinly also covers web analytics.
- Popupsmart also covers templates, no-code, forms and a/B testing.
At a glance
| Optinly | Popupsmart | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $7.20 per month for up to 15,000 views, billed annually ($9 billed monthly) | $32.50 per month for up to 50,000 pageviews, billed annually |
| Free plan | Free forever, no credit card: 2,500 views a month on 1 site with free templates, exit-intent and targeting rules. | 5,000 pageviews a month on 1 website with 1 live popup and a 100-email monthly quota, with Popupsmart branding. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Optinly | Popupsmart, Inc. |
| Price read from | optinly.com | popupsmart.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Optinly
- Prices rise with monthly views; the free plan stops at 2,500 views and one site.
- Additional sites cost $9 each beyond the plan's included sites.
- Spin the wheel, countdown timers and full-screen overlays need a paid plan.
- The page's plan descriptions differ between the monthly and annual views, so check the toggle you buy on.
Popupsmart
- The free plan allows only 1 live popup at a time on 1 website and 5,000 pageviews a month.
- A/B split testing starts at Advanced; Basic does not include it.
- Monthly plans can be refunded within 7 days and annual plans within 15 days.
- Sites above 500,000 pageviews a month need a custom quote.
Key features
Optinly
- Popup types
- Exit-intent, email, spin-the-wheel, countdown timer, full-screen overlay and launcher popups.
- Templates
- 9 free templates and 120+ premium ones on paid plans.
- Targeting rules
- Rules and multiple triggers decide when a popup shows.
- Email provider integrations
- All email service providers on the higher plans.
- Analytics dashboard
- Included on the Advanced and Premium plans, and listed on the annual Free view.
Popupsmart
- AI builder and templates
- Describe a campaign and the AI builder drafts it, or start from more than 500 templates and adjust fonts, colors and CSS.
- Popup formats and campaigns
- Center, sidebar, full-screen, floating and teaser popups for email and form collection, coupons, gamification, cookie consent and phone calls.
- Targeting rules
- Show popups after a delay, on exit intent or scroll, on chosen pages, by new or returning visitor, traffic source, language, cookie or location.
- Smart Mode with AI
- Lets AI pick the audience for a campaign instead of setting targeting rules by hand.
- Shopify targeting
- On Shopify, target by cart total, cart products or login state, recommend products from the catalog and track revenue from each popup.
- Integrations
- Installs with one snippet on Shopify, WordPress, Webflow, Wix or any site, and sends leads to Klaviyo, Mailchimp, Zapier or a webhook.
Plans
Optinly
Free$0
2,500 views a month, 1 site, exit intent, 3 popup form types and standard support.
Starter$7.20
per month, 15,000 views, 1 site, billed annually ($9 monthly)
120+ premium templates, spin the wheel, launcher, full-screen overlays, countdown timers and priority support. $9 for each extra site.
Growth$20
per month, 25,000 views, 5 sites, billed annually ($25 monthly)
Same as Starter with 25,000 views and 5 sites.
Advanced$39.20
per month, 100,000 views, 5 sites, billed annually ($49 monthly)
All premium templates, all email provider integrations, analytics dashboard.
Premium$79.20
per month, 300,000 views, 5 sites, billed annually ($99 monthly)
Same as Advanced with 300,000 views a month.
Popupsmart
Free$0
5,000 pageviews a month, 1 website, 1 live popup at a time and standard support.
Basic$32.50
per month for up to 50,000 pageviews, billed annually ($39 monthly)
3 websites, unlimited popups, no branding, 1 team member and priority support; $390 a year.
Advanced$57.50
per month for up to 100,000 pageviews, billed annually ($69 monthly)
5 websites, A/B split testing and 2 team members; $690 a year.
Pro$82.50
per month for up to 250,000 pageviews, billed annually ($99 monthly)
7 websites and campaign filing; $990 a year.
Expert$132.50
per month for up to 500,000 pageviews, billed annually ($159 monthly)
Unlimited websites and 4 team members; $1,590 a year.
EnterpriseCustom
For sites above 500,000 pageviews a month, priced by quote.
Ways to pay less
Optinly
- Annual discount
Annual billing saves about 20%
The annual view shows Starter at $7.20 a month against $9 monthly, and Premium at $79.20 against $99.
Popupsmart
- Annual discount
Annual billing saves 20%
Basic is $390 a year ($32.50 a month) against $39 monthly ($468 a year); Expert is $1,590 a year against $159 monthly.
Common questions
Which is cheaper, Optinly or Popupsmart?
As of Nov 13, 2026, Optinly is cheaper to start with: $7.20 a month, against $32.50 a month for Popupsmart. Optinly starts at $7.20 per month for up to 15,000 views, billed annually ($9 billed monthly), and Popupsmart starts at $32.50 per month for up to 50,000 pageviews, billed annually.
Which has a free plan, Optinly or Popupsmart?
As of Nov 13, 2026, both Optinly and Popupsmart have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.