Justuno vs Wisepops
We give Justuno a 2.2 GPA and Wisepops a 2.4, out of 4.0. Wisepops grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Justuno
AI-timed popups and visitor identification for online stores
Wisepops
Popups, on-site feeds, web push and A/B tests for online stores
How we grade them
| 2.2GPAJustunoFair | 2.4GPAWisepopsFair | |
|---|---|---|
| Value for money | DLite is $59 a month for 10,000 visitors, so a site with 20,000 pays more on the page's slider, a figure the listing doesn't give. Even $59 is the dear end of popup tools here, and yearly billing only takes 10% off. Done-For-You is $299 at 20,000 visitors. | DThe only published price is on Shopify: $2,990 a year for 500,000 pageviews, $249.17 a month, or $299 monthly. A site with 20,000 visitors uses a fraction of that and pays far more than popup tools here charge. Smaller plans, and sites off Shopify, get a price after a demo. |
| Free plan and trial | CNo free plan, but a 14-day free trial on Lite and 30 days on Done-For-You. The listing doesn't say a card is needed. | CNo free plan, but Shopify stores get a 14-day free trial of the app. Anyone else has to book a demo first, so this C really applies to Shopify shops. |
| Features | BAI Smart Timing picks the moment to show a popup, with behaviour-based workflows, real-time segments, multivariate tests, AI product picks and email and SMS checks. It covers the whole job for a store. Spotlight, which names anonymous visitors, is an add-on. | APopups, spin-to-win, quizzes and bars, plus an on-site notification feed, embedded blocks and web push, which no other tool here lists. 30+ behaviour signals, AI product picks, and A/B tests against a control group that measure revenue per visitor. |
| Ease of use | CNo rating on record. Lite comes with white-glove onboarding, which helps, but workflows, segments and tests take some learning. Or pay $299 and have their team run it all. | CNo rating on record. AI product picks set up in one click on Shopify, but you still build campaigns, choose from 30+ behaviour signals and watch your pageviews, which count even when nothing shows. |
| Platforms and integrations | BWeb, linked to Klaviyo, Attentive, Postscript, ActiveCampaign and Iterable, to BigCommerce and Magento stores, and to Triple Whale. No desktop or phone app, so B is the ceiling. | BWeb, with Shopify, Klaviyo, Mailchimp, Omnisend, Drip and Sendinblue, plus Zapier, APIs and webhooks. No desktop or phone app, so B is as high as it goes. |
| Best for | AI-timed popups for stores on Klaviyo | busy Shopify stores that test for revenue |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Justuno and Wisepops. How we grade
Price against what you get
Justuno starts at $59 a month and scores 2.7 out of 4 on features, ease of use and platforms. Wisepops starts at $299 a month and scores 3.0.
Wisepops scores higher, and starts $240 a month higher: the question is whether the extra is worth that to you. Of the other popup and widget tools on the chart, 1 scores higher than Justuno for less, and none scores higher than Wisepops for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Justuno starts at $59 per month for up to 10,000 visitors, no contract (Lite). Wisepops starts at $299 per month for up to 500,000 pageviews (Shopify app).
At a glance
| Justuno | Wisepops | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $59 per month for up to 10,000 visitors, no contract (Lite) | $299 per month for up to 500,000 pageviews (Shopify app) |
| Free plan | None | None |
| Free trial | 14-day free trial on Lite; 30-day free trial on Done-For-You | 14-day free trial on the Shopify app |
| Web | ||
| Made by | Justuno, Inc. | Wisepops, LLC |
| Price read from | justuno.com | apps.shopify.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Justuno
- Online stores growing email and SMS lists alongside Klaviyo or Attentive
- Brands that want a team to plan and run their popups for them
- Stores that want to identify more anonymous shoppers
Wisepops
- Shopify stores with heavy traffic that want popups and testing in one tool
- Marketing teams that measure campaigns by revenue lift
- Brands that want onboarding help rather than a self-serve tool
Worth knowing
Justuno
- There is no free plan; Lite starts at $59 a month for 10,000 visitors after a 14-day trial.
- Lite caps live workflows at 5, custom segments at 2 and team seats at 3; unlimited needs Done-For-You or Enterprise.
- Spotlight visitor identification is an add-on, and the page does not list its price.
- Done-For-You costs $299 a month and covers only 20,000 visitors before the price rises.
Wisepops
- The website publishes no prices and sends visitors to book a demo; the $299 plan is the one shown on the Shopify App Store.
- Every page load with its code counts as a pageview, whether or not a campaign shows, and bot traffic counts unless you block it.
- Past the limit, campaigns stop unless Extra Pageviews are on, at 1.5 times the base rate and at most double the plan; not on Shopify billing.
- There is no free plan; the entry price suits stores with a lot of traffic.
Key features
Justuno
- Popups and exit offers
- Email and SMS sign-up popups, exit offers and a design studio with a template library.
- AI Smart Timing
- Uses visitor behavior in real time to decide when to launch a popup, instead of fixed delays.
- Spotlight visitor identification
- An add-on that recognizes more visitors and matches them to customer profiles for targeting and list growth.
- Workflows and segments
- Behavior-based flows from first visit to repeat purchase, with real-time audiences built from behavior, intent and profile data.
- Testing and recommendations
- Multivariate tests of offers and designs, AI product recommendations, and instant email and SMS verification.
- Store and messaging integrations
- Connects to Klaviyo, Attentive, Postscript, ActiveCampaign and Iterable, to BigCommerce and Magento stores, and to Triple Whale.
Wisepops
- Popups, bars and gamified offers
- Email and SMS sign-up popups, exit-intent and cart-recovery offers, spin-to-win wheels, countdowns, surveys, quizzes and banners.
- Feed, embeds and web push
- A notification feed for offers and news, embedded blocks that personalize a section of a page, and web push messages to bring visitors back.
- Behavioral targeting
- Target on more than 30 behavioral signals, plus geolocation, segments and, on Shopify, cart value, product tags and customer tags.
- A/B tests with control groups
- Test campaigns against a variant or a control group and measure revenue per visitor, order value and bounce rate.
- AI product recommendations
- Suggest products each visitor is likely to buy, set up in one click on Shopify.
- Integrations
- Sends leads to Klaviyo, Mailchimp, Omnisend, Drip and Sendinblue, with Zapier, APIs and webhooks for anything else.
Plans
Justuno
Lite$59
per month for up to 10,000 visitors, no contract
All features, 5 live workflows, 2 custom segments, 3 team seats and white-glove onboarding. Price rises with visitors on the page's slider.
Done-For-You$299
per month for up to 20,000 visitors, no contract
Justuno's team runs your campaigns: unlimited workflows, segments and seats, a dedicated account manager, a CRO strategist and a Slack channel.
EnterpriseCustom
Unlimited features with an enterprise hub, custom team roles and cross-domain reporting. Priced on request.
Wisepops
500k pageviews (Shopify)$299
per month for up to 500,000 pageviews, billed monthly
Unlimited popup and notification campaigns, AI product recommendations, 140+ templates, web push, A/B tests and Klaviyo. $2,990 if paid yearly.
Other plansCustom
Sites not billed through Shopify, and other pageview tiers, get a price after booking a demo.
Ways to pay less
Justuno
- Annual discount
Annual billing saves 10%
Both Lite and Done-For-You show a 10% saving for paying annually instead of month to month.
- Other savings
Agency discounts
Brands working with an agency are told to mention it to the sales team for an agency discount.
Wisepops
- Annual discount
Yearly billing saves about two months
On Shopify the 500k plan is $2,990 a year against $299 a month; the help center describes annual billing as two months free.
