Justuno vs OptinMonster
We give Justuno a 2.2 GPA and OptinMonster a 1.8, out of 4.0. Justuno grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Justuno
AI-timed popups and visitor identification for online stores
OptinMonster
Pop-ups, floating bars and opt-in forms added to an existing site
How we grade them
| 2.2GPAJustunoFair | 1.8GPAOptinMonsterWeak | |
|---|---|---|
| Value for money | DLite is $59 a month for 10,000 visitors, so a site with 20,000 pays more on the page's slider, a figure the listing doesn't give. Even $59 is the dear end of popup tools here, and yearly billing only takes 10% off. Done-For-You is $299 at 20,000 visitors. | DGraded on a site with 20,000 visitors, more than Plus's 10,000 impressions a month, so it's Pro: $870 a year at renewal, $72.50 a month, after a $444 first year. That's dearer than most popup tools here. Pro does bring exit intent, which the cheaper plans lack. |
| Free plan and trial | CNo free plan, but a 14-day free trial on Lite and 30 days on Done-For-You. The listing doesn't say a card is needed. | FNothing free and no trial. There's a 14-day refund, but a money-back promise isn't a trial: you pay before you see it on your site. |
| Features | BAI Smart Timing picks the moment to show a popup, with behaviour-based workflows, real-time segments, multivariate tests, AI product picks and email and SMS checks. It covers the whole job for a store. Spotlight, which names anonymous visitors, is an add-on. | BThe full popup kit: lightboxes, floating bars, slide-ins, full-screen overlays and coupon wheels, 700+ templates, targeting by page, time, scroll and device, A/B tests and revenue tracking. Exit intent and geolocation sit on the dearer plans. |
| Ease of use | CNo rating on record. Lite comes with white-glove onboarding, which helps, but workflows, segments and tests take some learning. Or pay $299 and have their team run it all. | CNo rating on record. Templates and a drag-and-drop builder help, but you have to add its code to your site, or use the WordPress or Shopify route, and set up targeting rules before anything shows. |
| Platforms and integrations | BWeb, linked to Klaviyo, Attentive, Postscript, ActiveCampaign and Iterable, to BigCommerce and Magento stores, and to Triple Whale. No desktop or phone app, so B is the ceiling. | BWorks on any site you can add JavaScript to, with plugins and guides for WordPress and Shopify, and sends sign-ups to Mailchimp, Constant Contact, ActiveCampaign and ConvertKit. Zapier needs Pro. No desktop or phone app. |
| Best for | AI-timed popups for stores on Klaviyo | pop-ups that grow an email list |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Justuno and OptinMonster. How we grade
Price against what you get
Justuno starts at $59 a month and scores 2.7 out of 4 on features, ease of use and platforms. OptinMonster starts at $17.50 a month when paid by the year and scores 2.7.
They score the same, and OptinMonster starts $41.50 a month lower. Of the other popup and widget tools on the chart, 1 scores higher than Justuno for less, and none scores higher than OptinMonster for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Justuno starts at $59 per month for up to 10,000 visitors, no contract (Lite). OptinMonster starts at $210 per year at renewal, after a first year for $108 (Basic).
- OptinMonster also covers templates, no-code and forms.
At a glance
| Justuno | OptinMonster | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $59 per month for up to 10,000 visitors, no contract (Lite) | $210 per year at renewal, after a first year for $108 (Basic) |
| Free plan | None | None |
| Free trial | 14-day free trial on Lite; 30-day free trial on Done-For-You | None listed |
| Web | ||
| Made by | Justuno, Inc. | Retyp, LLC |
| Price read from | justuno.com | optinmonster.com |
| Checked | Oct 18, 2026 | Oct 17, 2026 |
Who each one suits
Justuno
- Online stores growing email and SMS lists alongside Klaviyo or Attentive
- Brands that want a team to plan and run their popups for them
- Stores that want to identify more anonymous shoppers
OptinMonster
- Growing an email list from a blog or store you already run
- Online stores trying to win back visitors who are about to leave
- Agencies running sign-up campaigns across client sites
Worth knowing
Justuno
- There is no free plan; Lite starts at $59 a month for 10,000 visitors after a 14-day trial.
- Lite caps live workflows at 5, custom segments at 2 and team seats at 3; unlimited needs Done-For-You or Enterprise.
- Spotlight visitor identification is an add-on, and the page does not list its price.
- Done-For-You costs $299 a month and covers only 20,000 visitors before the price rises.
OptinMonster
- It does not build or host pages: it runs on an existing site where you can add JavaScript, with plugins and guides for WordPress, Shopify and others.
- First-year prices are introductory; Basic renews at $210 a year, and monthly billing costs $21 a month.
- Exit Intent, countdown timers and Zapier need Pro; geolocation, retargeting and store integrations need Growth.
- Going over the impression limit moves the account up to the next plan automatically; there is no free plan or trial, only a 14-day refund.
Key features
Justuno
- Popups and exit offers
- Email and SMS sign-up popups, exit offers and a design studio with a template library.
- AI Smart Timing
- Uses visitor behavior in real time to decide when to launch a popup, instead of fixed delays.
- Spotlight visitor identification
- An add-on that recognizes more visitors and matches them to customer profiles for targeting and list growth.
- Workflows and segments
- Behavior-based flows from first visit to repeat purchase, with real-time audiences built from behavior, intent and profile data.
- Testing and recommendations
- Multivariate tests of offers and designs, AI product recommendations, and instant email and SMS verification.
- Store and messaging integrations
- Connects to Klaviyo, Attentive, Postscript, ActiveCampaign and Iterable, to BigCommerce and Magento stores, and to Triple Whale.
OptinMonster
- Campaign types
- Lightbox pop-ups, floating bars, inline and sidebar forms, slide-in scroll boxes, full-screen overlays, yes/no forms and, on Growth, coupon wheels.
- Drag-and-drop builder and templates
- Design campaigns from more than 700 templates without code, with custom fonts, CSS and success messages, and an AI Popups option.
- Targeting and triggers
- Show a campaign by page, time on site, scroll depth, device or referrer; Exit Intent detection starts at Pro and geolocation at Growth.
- A/B testing and analytics
- From Plus, split-test campaigns and see full reports; Pro adds revenue attribution to tie campaigns to sales.
- Onsite retargeting and follow-ups
- Growth can show different campaigns to new and returning visitors and follow up after someone has already signed up.
- Email and store integrations
- Sends sign-ups to email services such as Mailchimp and Constant Contact; Growth adds Shopify, WooCommerce and Magento integrations.
Plans
Justuno
Lite$59
per month for up to 10,000 visitors, no contract
All features, 5 live workflows, 2 custom segments, 3 team seats and white-glove onboarding. Price rises with visitors on the page's slider.
Done-For-You$299
per month for up to 20,000 visitors, no contract
Justuno's team runs your campaigns: unlimited workflows, segments and seats, a dedicated account manager, a CRO strategist and a Slack channel.
EnterpriseCustom
Unlimited features with an enterprise hub, custom team roles and cross-domain reporting. Priced on request.
OptinMonster
Basic (yearly)$210
per year at renewal, after a first year for $108
1 site and 2,500 campaign impressions a month, every campaign type, 700+ templates and page targeting. Advertised as $9 a month for the first year.
Basic (monthly)$21
per month, billed monthly
The Basic plan paid month to month: 1 site and 2,500 impressions a month, with basic marketing integrations.
Plus (yearly)$570
per year at renewal, after a first year for $324
2 sites, 10,000 impressions a month, A/B testing, device targeting and content locking. Advertised as $27 a month for the first year; $57 billed monthly.
Pro (yearly)$870
per year at renewal, after a first year for $444
3 sites, 25,000 impressions, exit intent, countdown timers, revenue attribution, Zapier and 2 sub-accounts. $37 a month the first year; $87 monthly.
Growth (yearly)$1,470
per year at renewal, after a first year for $804
5 sites, 100,000 impressions, geolocation, onsite retargeting, coupon wheels and unlimited sub-accounts. $67 a month the first year; $147 monthly.
EnterpriseCustom
Custom impression volumes with dedicated support, and optional Okta SSO login or custom integrations at extra cost.
Ways to pay less
Justuno
- Annual discount
Annual billing saves 10%
Both Lite and Done-For-You show a 10% saving for paying annually instead of month to month.
- Other savings
Agency discounts
Brands working with an agency are told to mention it to the sales team for an agency discount.
OptinMonster
- Other savings
Introductory first year at about half price
New annual plans cost $108 (Basic), $324 (Plus), $444 (Pro) or $804 (Growth) for the first year, then renew at $210, $570, $870 or $1,470.
- Annual discount
Annual plans cost less than paying monthly
Basic renews at $210 a year against $21 a month ($252 a year) on monthly billing, and Growth at $1,470 against $147 a month.
