The Optinly Insider’s Guide
Everything we know about Optinly in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Optinly
The Insider’s Guide
Popup builder for stores and sites with a free plan
Every plan, grade, refund rule and rival among popup and widget tools, read from Optinly’s own pages.
Made by Optinly · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Optinly’s own pages, its app-store listings and our grades. Every fact in it is on Optinly’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 34 of the 54 other popup and widget tools we grade
Optinly is a popup builder with exit-intent, spin-the-wheel, countdown and full-screen popups, with pages for WordPress, Shopify, Magento, Webflow, Drupal and Joomla. A free plan covers 2,500 views a month on one site; paid plans scale by views and sites.
To get you started, here are 9 things to know about Optinly, taken from its own pages and our grades.
You build campaigns in a web editor and connect your site and email tool.
- 1
Best for a cheap popup builder with a free plan
The free plan has exit intent but not the spin-the-wheel, countdown timers or full-screen overlays.
- 2
Paid plans start at $7.20 a month
As its pricing page puts it: $7.20 per month for up to 15,000 views, billed annually ($9 billed monthly).
- 3
There is a free plan
Free forever, no credit card: 2,500 views a month on 1 site with free templates, exit-intent and targeting rules.
- 4
It runs on Web
Web.
- 5
Popup types
Exit-intent, email, spin-the-wheel, countdown timer, full-screen overlay and launcher popups.
- 6
Templates
9 free templates and 120+ premium ones on paid plans.
- 7
Targeting rules
Rules and multiple triggers decide when a popup shows.
- 8
A 2.4 GPA, above 34 of 54
That is against the other popup and widget tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Optinly you could make: popups. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
Optinly at a glance
- Pricing
- Free plan, from $7.20 per month for up to 15,000 views, billed annually ($9 billed monthly)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Optinly
- Category
- Popups & Website Widgets
- Our grade
- 2.4 GPA, fair
The report card
Best for a cheap popup builder with a free plan
Optinly builds popups for stores and sites, with a free plan at 2,500 views on one site and paid plans from $7.20 a month. The free plan has exit intent but not the spin-the-wheel, countdown timers or full-screen overlays. Prices rise with views, and extra sites cost $9 each.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | $7.20 a month on yearly billing for 15,000 views is inside the cheapest quarter ($8.25) for popup tools. It is $9 on monthly billing, and each extra site beyond the plan's allowance is $9. |
| Free plan and trial | C | Free forever with no card, but at 2,500 views a month on one site, with only 3 popup form types. |
| Features | C | Popup types, 120-plus templates, targeting, email integrations and analytics. Spin the wheel, timers and overlays need a paid plan, and all email integrations and analytics start on Advanced. |
| Ease of use | C | No store rating on record. You build campaigns in a web editor and connect your site and email tool. |
| Platforms and integrations | B | Web app that plugs into WordPress, Shopify, Magento, Webflow, Drupal and Joomla. No phone or desktop app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Optinly is for
- Fits if you run one small site and want to start on a free plan
- Makes sense if you want a spin-the-wheel popup for a few dollars a month
Who it is not for
- Tight if you pass 2,500 views a month or need more than one site on free
- Skip it if you want timers or full-screen overlays without paying
- Watch out: extra sites beyond a plan's allowance cost $9 each
- Watch out: the page's plan descriptions differ between its monthly and yearly views, so check the toggle you buy on
Good to know
Good for
- Small sites that want a free popup plan to start
- Stores on Shopify, WordPress or Webflow wanting a simple tool
Worth knowing
- Prices rise with monthly views; the free plan stops at 2,500 views and one site.
- Additional sites cost $9 each beyond the plan's included sites.
- Spin the wheel, countdown timers and full-screen overlays need a paid plan.
- The page's plan descriptions differ between the monthly and annual views, so check the toggle you buy on.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$7.20
A month to start. There is a free plan too
Optinly has a free plan. Paid plans start at $7.20 per month for up to 15,000 views, billed annually ($9 billed monthly).
Free
$0
2,500 views a month, 1 site, exit intent, 3 popup form types and standard support.
Starter
$7.20
per month, 15,000 views, 1 site, billed annually ($9 monthly)
120+ premium templates, spin the wheel, launcher, full-screen overlays, countdown timers and priority support. $9 for each extra site.
Growth
$20
per month, 25,000 views, 5 sites, billed annually ($25 monthly)
Same as Starter with 25,000 views and 5 sites.
Advanced
$39.20
per month, 100,000 views, 5 sites, billed annually ($49 monthly)
All premium templates, all email provider integrations, analytics dashboard.
Premium
$79.20
per month, 300,000 views, 5 sites, billed annually ($99 monthly)
Same as Advanced with 300,000 views a month.
The free plan
Free forever, no credit card: 2,500 views a month on 1 site with free templates, exit-intent and targeting rules.
Read from optinly.com on Nov 13, 2026.
Ways to pay less
Annual discount
Annual billing saves about 20%
The annual view shows Starter at $7.20 a month against $9 monthly, and Premium at $79.20 against $99.
Stated on optinly.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Popup builder for stores and sites with a free plan. Here is what it does, as its own site describes it, and what it covers: web analytics, popups.
Spin the wheel, timers and overlays need a paid plan, and all email integrations and analytics start on Advanced.
- Popup types
- Exit-intent, email, spin-the-wheel, countdown timer, full-screen overlay and launcher popups.
- Templates
- 9 free templates and 120+ premium ones on paid plans.
- Targeting rules
- Rules and multiple triggers decide when a popup shows.
- Email provider integrations
- All email service providers on the higher plans.
- Analytics dashboard
- Included on the Advanced and Premium plans, and listed on the annual Free view.
Where it runs
- Web
What it works with
- WordPress
- Shopify
- Magento
- Webflow
- Drupal
- Joomla
Optinly is made by Optinly.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
34/54
Other popup and widget tools it is graded above
Optinly's GPA of 2.4 is higher than 34 of the 54 other popup and widget tools we grade, and level with 10.
It stands best on value for money (B, above 33 of 54) and worst on features (C, above 0).
Its paid plans start at $7.20 a month, against a middle price of $14 for the category: 12 of the 48 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 2 tools score higher and cost less.
Each grade against the category
Every bar is all 55 popup and widget tools we grade, cut by the letter each got. Optinly’s own letter is outlined.
- BValue for moneyAbove 33 of 54
- CFree plan and trialAbove 12 of 54
- CFeaturesAbove 0 of 54
- CEase of useAbove 0 of 54
- BPlatforms and integrationsAbove 14 of 54
Price against what you get
Each dot is one of 51 popup and widget tools. Further left costs less; higher up scores better on features, ease of use and platforms. Optinly is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Optinly you could make: popups. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
It costs $86.40 a year.
What you could make
- Popups: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- It plugs into other products, WordPress, Shopify and Magento among them.
What this rests on. Optinly’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Poptin, Popupsmart, Getsitecontrol, OptiMonk and Wisepops
The 5 tools Optinly is most often weighed against, with where each one differs from it.
- 2.4GPA
Poptin
Free plan · from $19/mo
Popups and embedded forms, with email campaigns and automations.
- Optinly also covers web analytics.
- Poptin also covers marketing automation, forms, email campaigns and a/B testing.
- 2.4GPA
Popupsmart
Free plan · from $32.50/mo
No-code popup builder with AI drafting and 500+ templates.
- Optinly also covers web analytics.
- Popupsmart also covers templates, no-code, forms and a/B testing.
- 2.8GPA
Getsitecontrol
Free plan · from $19/mo
Popups, bars, forms and surveys, with email campaigns built in.
- Optinly also covers web analytics.
- Getsitecontrol also covers marketing automation, forms, surveys, email campaigns and a/B testing.
- 2.6GPA
OptiMonk
Free plan · from $19/mo
Popups for online stores, built by an AI agent you describe them to.
- Optinly also covers web analytics.
- OptiMonk also covers templates, AI agents and a/B testing.
- 2.4GPA
Wisepops
Free trial · from $299/mo
Popups, on-site feeds, web push and A/B tests for online stores.
- Optinly has a free plan. Wisepops does not, though it has a free trial.
- Optinly also covers web analytics.
- Wisepops also covers a/B testing.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Optinly free?
Optinly has a free plan. Free forever, no credit card: 2,500 views a month on 1 site with free templates, exit-intent and targeting rules.
How much does Optinly cost?
Optinly lists 5 plans. Free: $0.
What platforms does Optinly work on?
Optinly is available on Web.
Does Optinly offer any discounts?
Optinly publicly lists the following: Annual billing saves about 20%.
Does Optinly have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Optinly is listed for Web.
Does Optinly have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Optinly is listed for Web.
Is Optinly open source?
Optinly is not described as open source on its own site, as read on Nov 13, 2026.
What does Optinly integrate with?
Optinly's listing names WordPress, Shopify, Magento, Webflow, Drupal and Joomla.
Who makes Optinly?
Optinly is made by a company of the same name.
What are the alternatives to Optinly?
The closest alternatives to Optinly in our directory are Poptin, Popupsmart, Getsitecontrol, OptiMonk and Wisepops.
How does Optinly compare with other popup and widget tools?
Optinly's GPA of 2.4 is higher than 34 of the 54 other popup and widget tools we grade, and level with 10.
Is Optinly good value for money?
ToolGPA grades Optinly B for value for money. Its paid plans start at $7.20 a month, against a middle price of $14 for the category: 12 of the 48 others that charge start lower.
Could I make my own version of Optinly?
The plain part of Optinly you could make: popups. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Optinly’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Optinly's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Optinly. Prices change, so check optinly.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Optinly, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/optinly
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Optinly: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/optinly
Know someone choosing between popup and widget tools?
Send them this guide: toolgpa.com/tools/optinly/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded popup and widget tools after Optinly, each with an Insider's Guide of its own.
- Popups & Website Widgets Insider's GuideEvery one of the 55 popup and widget tools we grade, compared
- AddToAny Insider's GuideFree share buttons for websites and WordPress3.2 GPA
- ShareThis Insider's GuideFree share, follow and reaction buttons for publishers3.2 GPA
- Getsitecontrol Insider's GuidePopups, bars, forms and surveys, with email campaigns built in2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Optinly’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Optinly is a trademark of its owner, and this guide is not made, paid for or approved by Optinly. Prices and plans change: check optinly.com before you buy.