Convertful vs OptinMonster (2026): which should you pick?

Pick Convertful if

• Fits if you run one small site and want a low monthly price
• Works for people who want game-style offers and floating bars

Look elsewhere if

• Tight if you want A/B tests or AI drafts, because they need Starter at $17 or above
• Skip it if you want no branding on Solo, as Convertful branding stays
• Watch out: prices shown are yearly-billed; monthly prices are not on the page
• Pricey if traffic grows, since cost steps up with pageviews, with the top plan at 500,000
• Not for you if you want a free plan, as there is none

Pick OptinMonster if

• Fits if you run a blog or shop and want more email sign-ups from it
• Works for agencies running sign-up campaigns across client sites, with sub-accounts from Pro

Look elsewhere if

• Skip it if you want exit intent on a budget, as it starts on Pro at $870 a year
• Not for you if you want to try it first, as there's no free plan or trial, only a 14-day refund
• Pricey if you budgeted on the first year, as Basic goes from $108 to $210 at renewal
• Watch out: going over the impression limit moves the account up to the next plan automatically
• Tight if you want geolocation, retargeting or store integrations, as all need Growth at $1,470 a year

Convertful

• The Solo plan covers one site and keeps Convertful branding on widgets.
• A/B testing, AI text and images, multi-step widgets and two-way CRM sync all need Starter or above.
• Prices shown are the yearly-billed rate; the monthly-billed prices are not stated on the page we read.
• Cost rises with pageviews where a widget shows; the top plan steps up from 500,000 pageviews.

OptinMonster

• It does not build or host pages: it runs on an existing site where you can add JavaScript, with plugins and guides for WordPress, Shopify and others.
• First-year prices are introductory; Basic renews at $210 a year, and monthly billing costs $21 a month.
• Exit Intent, countdown timers and Zapier need Pro; geolocation, retargeting and store integrations need Growth.
• Going over the impression limit moves the account up to the next plan automatically; there is no free plan or trial, only a 14-day refund.

Convertful

Seven widget types

Pop-ups, scroll boxes, floating bars, welcome mats, inline forms, floating buttons and chat bubbles, all from one drag-and-drop editor.

Templates and game offers

Over 300 templates, including spin-to-win, scratch cards, countdowns, quizzes and polls. Quizzes and surveys start on Starter.

Targeting and triggers

Exit intent, geo-targeting, scroll and delay triggers on every plan, with advanced targeting rules and scheduled recurring events.

A/B testing

Compare versions of a widget and optimize the flow of widgets. Available from Starter and above, not on Solo.

AI text and image drafts

Generates copy and images for a widget inside the editor. Part of Starter and higher plans.

Email and CRM connections

27 native integrations plus Zapier, n8n and Integrately, included on every plan. Two-way sync of tags and fields starts on Starter.

OptinMonster

Campaign types

Lightbox pop-ups, floating bars, inline and sidebar forms, slide-in scroll boxes, full-screen overlays, yes/no forms and, on Growth, coupon wheels.

Drag-and-drop builder and templates

Design campaigns from more than 700 templates without code, with custom fonts, CSS and success messages, and an AI Popups option.

Targeting and triggers

Show a campaign by page, time on site, scroll depth, device or referrer; Exit Intent detection starts at Pro and geolocation at Growth.

A/B testing and analytics

From Plus, split-test campaigns and see full reports; Pro adds revenue attribution to tie campaigns to sales.

Onsite retargeting and follow-ups

Growth can show different campaigns to new and returning visitors and follow up after someone has already signed up.

Email and store integrations

Sends sign-ups to email services such as Mailchimp and Constant Contact; Growth adds Shopify, WooCommerce and Magento integrations.

Convertful

• Solo$7

  per month for up to 10,000 pageviews, billed yearly

  1 site, all widget types, unlimited widgets, leads and fields. Convertful branding stays on.

• Starter$17

  per month for up to 25,000 pageviews, billed yearly

  3 sites, no branding, AI text and images, A/B tests, multi-step widgets. Steps run to 100,000 pageviews.

• Growth$47

  per month for up to 125,000 pageviews, billed yearly

  5 sites, 5 sub-accounts and premium chat support. Steps run to 200,000 pageviews.

• Enterprise$97

  per month for up to 500,000 pageviews, billed yearly

  10 sites, 10 sub-accounts and dedicated support. Steps run to 1,000,000 pageviews and beyond.

OptinMonster

• Basic (yearly)$210

  per year at renewal, after a first year for $108

  1 site and 2,500 campaign impressions a month, every campaign type, 700+ templates and page targeting. Advertised as $9 a month for the first year.

• Basic (monthly)$21

  per month, billed monthly

  The Basic plan paid month to month: 1 site and 2,500 impressions a month, with basic marketing integrations.

• Plus (yearly)$570

  per year at renewal, after a first year for $324

  2 sites, 10,000 impressions a month, A/B testing, device targeting and content locking. Advertised as $27 a month for the first year; $57 billed monthly.

• Pro (yearly)$870

  per year at renewal, after a first year for $444

  3 sites, 25,000 impressions, exit intent, countdown timers, revenue attribution, Zapier and 2 sub-accounts. $37 a month the first year; $87 monthly.

• Growth (yearly)$1,470

  per year at renewal, after a first year for $804

  5 sites, 100,000 impressions, geolocation, onsite retargeting, coupon wheels and unlimited sub-accounts. $67 a month the first year; $147 monthly.

• EnterpriseCustom

  Custom impression volumes with dedicated support, and optional Okta SSO login or custom integrations at extra cost.

Convertful

• Annual discount

  Save up to 45% with yearly billing

  The pricing page shows a yearly option labelled as saving up to 45% over monthly billing; the listed prices are the yearly rate.

OptinMonster

• Other savings

  Introductory first year at about half price

  New annual plans cost $108 (Basic), $324 (Plus), $444 (Pro) or $804 (Growth) for the first year, then renew at $210, $570, $870 or $1,470.

• Annual discount

  Annual plans cost less than paying monthly

  Basic renews at $210 a year against $21 a month ($252 a year) on monthly billing, and Growth at $1,470 against $147 a month.