The Convertful Insider’s Guide
Everything we know about Convertful in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Convertful
The Insider’s Guide
Pop-ups, floating bars and inline forms priced by pageviews
Every plan, grade, refund rule and rival among popup and widget tools, read from Convertful’s own pages.
Made by Convertful · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Convertful’s own pages, its app-store listings and our grades. Every fact in it is on Convertful’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 12 of the 25 other popup and widget tools we grade
Convertful is a visual builder for pop-ups, scroll boxes, floating bars, welcome mats, inline forms and similar widgets that collect leads and pass them to an email tool or CRM. Every plan has unlimited widgets and leads, and the price follows the pageviews where a widget is actually shown.
To get you started, here are 9 things to know about Convertful, taken from its own pages and our grades.
No rating on record; you build widgets from templates and connect email tools.
- 1
Best for low-cost pop-ups and forms for one small site
The cheapest plan covers one site with Convertful branding, and A/B testing and AI drafts need Starter or above.
- 2
Paid plans start at $7 a month
As its pricing page puts it: $7 per month for 10,000 pageviews, billed yearly.
- 3
You can try it first
14-day free trial
- 4
It runs on Web
Web.
- 5
Seven widget types
Pop-ups, scroll boxes, floating bars, welcome mats, inline forms, floating buttons and chat bubbles, all from one drag-and-drop editor.
- 6
Templates and game offers
Over 300 templates, including spin-to-win, scratch cards, countdowns, quizzes and polls. Quizzes and surveys start on Starter.
- 7
Targeting and triggers
Exit intent, geo-targeting, scroll and delay triggers on every plan, with advanced targeting rules and scheduled recurring events.
- 8
A 2.4 GPA, above 12 of 25
That is against the other popup and widget tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Convertful you could make: popups, forms and surveys. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
Convertful at a glance
- Pricing
- Free trial, from $7 per month for 10,000 pageviews, billed yearly
- Free plan
- No
- Free trial
- 14-day free trial
- Runs on
- Web
- Made by
- Convertful
- Category
- Popups & Website Widgets
- Our grade
- 2.4 GPA, fair
The report card
Best for low-cost pop-ups and forms for one small site
Convertful makes pop-ups, floating bars and inline forms, priced by pageviews from $7 a month for 10,000. The cheapest plan covers one site with Convertful branding, and A/B testing and AI drafts need Starter or above.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Solo is $7 a month billed yearly, inside the cheapest quarter ($9) of pop-up tools. |
| Free plan and trial | C | 14-day free trial; the listing does not say a card is needed. No free plan. |
| Features | C | Seven widget types, targeting, triggers, templates and CRM links. A/B testing, AI text and images, multi-step widgets and two-way CRM sync need Starter or above. |
| Ease of use | C | No rating on record; you build widgets from templates and connect email tools. |
| Platforms and integrations | B | Web only, with eight integrations listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Convertful is for
- Fits if you run one small site and want a low monthly price
- Works for people who want game-style offers and floating bars
Who it is not for
- Tight if you want A/B tests or AI drafts, because they need Starter at $17 or above
- Skip it if you want no branding on Solo, as Convertful branding stays
- Watch out: prices shown are yearly-billed; monthly prices are not on the page
- Pricey if traffic grows, since cost steps up with pageviews, with the top plan at 500,000
- Not for you if you want a free plan, as there is none
Good to know
Good for
- Small sites that want a low entry price and unlimited widgets
- WordPress, Shopify and WooCommerce owners sending leads to an email tool
- Agencies managing several client sites through sub-accounts
Worth knowing
- The Solo plan covers one site and keeps Convertful branding on widgets.
- A/B testing, AI text and images, multi-step widgets and two-way CRM sync all need Starter or above.
- Prices shown are the yearly-billed rate; the monthly-billed prices are not stated on the page we read.
- Cost rises with pageviews where a widget shows; the top plan steps up from 500,000 pageviews.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$7
A month to start
Convertful is a paid product with a free trial, starting at $7 per month for 10,000 pageviews, billed yearly.
Solo
$7
per month for up to 10,000 pageviews, billed yearly
1 site, all widget types, unlimited widgets, leads and fields. Convertful branding stays on.
Starter
$17
per month for up to 25,000 pageviews, billed yearly
3 sites, no branding, AI text and images, A/B tests, multi-step widgets. Steps run to 100,000 pageviews.
Growth
$47
per month for up to 125,000 pageviews, billed yearly
5 sites, 5 sub-accounts and premium chat support. Steps run to 200,000 pageviews.
Enterprise
$97
per month for up to 500,000 pageviews, billed yearly
10 sites, 10 sub-accounts and dedicated support. Steps run to 1,000,000 pageviews and beyond.
Trying it first
14-day free trial
Read from convertful.com on Nov 12, 2026.
Ways to pay less
Annual discount
Save up to 45% with yearly billing
The pricing page shows a yearly option labelled as saving up to 45% over monthly billing; the listed prices are the yearly rate.
Stated on convertful.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Pop-ups, floating bars and inline forms priced by pageviews. Here is what it does, as its own site describes it, and what it covers: AI features, forms, surveys, a/B testing, popups.
Seven widget types, targeting, triggers, templates and CRM links.
- Seven widget types
- Pop-ups, scroll boxes, floating bars, welcome mats, inline forms, floating buttons and chat bubbles, all from one drag-and-drop editor.
- Templates and game offers
- Over 300 templates, including spin-to-win, scratch cards, countdowns, quizzes and polls. Quizzes and surveys start on Starter.
- Targeting and triggers
- Exit intent, geo-targeting, scroll and delay triggers on every plan, with advanced targeting rules and scheduled recurring events.
- A/B testing
- Compare versions of a widget and optimize the flow of widgets. Available from Starter and above, not on Solo.
- AI text and image drafts
- Generates copy and images for a widget inside the editor. Part of Starter and higher plans.
- Email and CRM connections
- 27 native integrations plus Zapier, n8n and Integrately, included on every plan. Two-way sync of tags and fields starts on Starter.
Where it runs
- Web
What it works with
- Mailchimp
- Klaviyo
- HubSpot
- ActiveCampaign
- Brevo
- Zapier
- WooCommerce
- Kit (ConvertKit)
Convertful is made by Convertful.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
12/25
Other popup and widget tools it is graded above
Convertful's GPA of 2.4 is higher than 12 of the 25 other popup and widget tools we grade, and level with 8.
It stands best on value for money (B, above 17 of 25) and worst on features (C, above 0).
Its paid plans start at $7 a month, against a middle price of $18.25 for the category: 3 of the 23 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 26 popup and widget tools we grade, cut by the letter each got. Convertful’s own letter is outlined.
- BValue for moneyAbove 17 of 25
- CFree plan and trialAbove 5 of 25
- CFeaturesAbove 0 of 25
- CEase of useAbove 0 of 25
- BPlatforms and integrationsAbove 2 of 25
Price against what you get
Each dot is one of 24 popup and widget tools. Further left costs less; higher up scores better on features, ease of use and platforms. Convertful is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Convertful you could make: popups, forms and surveys. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
It costs $84 a year.
What you could make
- Popups, forms and surveys: an app builder makes these well.
What you could not
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Mailchimp, Klaviyo and HubSpot among them.
- AI features, unless you pay a model provider for each request yourself.
- Hooks into the device itself: widgets.
What this rests on. Convertful’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
OptinMonster, Wisepops, Justuno, Sleeknote and Hello Bar
The 5 tools Convertful is most often weighed against, with where each one differs from it.
- 1.8GPA
OptinMonster
From $210/yr
Pop-ups, floating bars and opt-in forms added to an existing site.
- Convertful also covers surveys.
- OptinMonster also covers templates and no-code.
- 2.4GPA
Wisepops
Free trial · from $299/mo
Popups, on-site feeds, web push and A/B tests for online stores.
- Convertful also covers forms and surveys.
- 2.2GPA
Justuno
Free trial · from $59/mo
AI-timed popups and visitor identification for online stores.
- Convertful also covers forms and surveys.
- 2.2GPA
Sleeknote
Free trial · from $55/mo
Popups and gamified campaigns for online stores, priced by visitors.
- Convertful also covers surveys and a/B testing.
- Sleeknote also covers templates and no-code.
- 2.2GPA
Hello Bar
Free trial · from $29/mo
Top bars, popups and slide-ins for collecting leads on any site.
- Convertful also covers surveys.
- Hello Bar also covers templates.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Convertful free?
No, Convertful is a paid product, but you can try it first. 14-day free trial.
How much does Convertful cost?
Convertful lists 4 plans. Solo: $7 per month for up to 10,000 pageviews, billed yearly.
What platforms does Convertful work on?
Convertful is available on Web.
Does Convertful offer any discounts?
Convertful publicly lists the following: Save up to 45% with yearly billing.
Does Convertful have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Convertful is listed for Web.
Does Convertful have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Convertful is listed for Web.
Is Convertful open source?
Convertful is not described as open source on its own site, as read on Nov 12, 2026.
What does Convertful integrate with?
Convertful's listing names Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Brevo, Zapier, WooCommerce and Kit (ConvertKit).
Who makes Convertful?
Convertful is made by a company of the same name.
What are the alternatives to Convertful?
The closest alternatives to Convertful in our directory are OptinMonster, Wisepops, Justuno, Sleeknote and Hello Bar.
How does Convertful compare with other popup and widget tools?
Convertful's GPA of 2.4 is higher than 12 of the 25 other popup and widget tools we grade, and level with 8.
Is Convertful good value for money?
ToolGPA grades Convertful B for value for money. Its paid plans start at $7 a month, against a middle price of $18.25 for the category: 3 of the 23 others that charge start lower.
Could I make my own version of Convertful?
The plain part of Convertful you could make: popups, forms and surveys.
Where this guide comes from
The prices, plans, platforms and features were read from Convertful’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Convertful's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Convertful. Prices change, so check convertful.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Convertful, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/convertful
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Convertful: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/convertful
Know someone choosing between popup and widget tools?
Send them this guide: toolgpa.com/tools/convertful/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded popup and widget tools after Convertful, each with an Insider's Guide of its own.
- Popups & Website Widgets Insider's GuideEvery one of the 26 popup and widget tools we grade, compared
- Getsitecontrol Insider's GuidePopups, bars, forms and surveys, with email campaigns built in2.8 GPA
- MailMunch Insider's GuidePop-ups, embedded forms and landing pages to grow an email list2.6 GPA
- Nudgify Insider's GuideSocial proof and urgency notifications for stores and sites2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Convertful’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Convertful is a trademark of its owner, and this guide is not made, paid for or approved by Convertful. Prices and plans change: check convertful.com before you buy.