Popups & Website Widgets

Contents

1. 01WelcomeWhat these tools do, how many we grade and what to know before choosing
2. 02Our top threeThe three we'd look at first, and who each one suits
3. 03What they costWhat paid plans start at, the best buy at each budget and the free plans
4. 04The gradesThe highest graded, and how the whole category does on each subject
5. 05Keep or make?Which are worth paying for, and which you could make yourself
6. 06Every toolAll of them, best graded first, with what each costs
7. 07Quick answersThe questions people ask when choosing, each answered in a line or two
8. 08About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from each tool’s own pages, their app-store listings and our grades. Every fact in it is on the Popups & Website Widgets page too, where it is kept up to date. Checked Oct 18, 2026.

Add sign-up popups, banners and other widgets to any website, and see which ones work.

Before you choose, here are 7 things to know about popup and widget tools, worked out from every one we grade.

1. 1

   We grade 13 popup and widget tools

   6 of them are free or have a free plan, and 5 more let you try before paying. Everything in this guide comes from their own pages and our grades.

2. 2

   Paid plans start at $19 a month in the middle

   From $4.83 (POWR) to $299 (Wisepops), going by what each one's paid plans start at.

3. 3

   Best value: OptiMonk, OptinMonster and POWR

   Nothing on our chart scores higher than these without costing more.

4. 4

   0 of 13 have iPhone and Android apps

   13 run in a web browser and 0 have a Windows app. Check the one you need before you fall for anything.

5. 5

   The middle GPA is 2.2

   0 score 3.0 or higher. The highest is Getsitecontrol, at 2.8.

6. 6

   Best free option: Getsitecontrol

   Getsitecontrol has the highest GPA of the free ones, 2.8. Popups, bars, forms and surveys, with email campaigns built in.

7. 7

   13 worth keeping, 0 you could make

   By our keep-or-make rules, 13 do something you couldn't reasonably build yourself, 0 are simple enough to make with an AI app builder, and 0 are a close call.

Part 02 · Top three

Our top three

The three we'd look at first, and who each one suits

The three popup and widget tools we'd look at first. First place suits the most people; second and third are the best picks for the people it leaves out. Each has an Insider's Guide of its own.

1. 1st

   

   2.8GPA

   Getsitecontrol

   Free plan · from $19/mo

   For: Most websites and small online stores

   Getsitecontrol makes popups, promo bars, sign-up and contact forms and multi-page surveys for any site, targeted by page, segment and schedule, with cart rules on Shopify and A/B tests. It keeps a contact list that sends email broadcasts and flows such as abandoned checkout, and passes sign-ups to Klaviyo, Mailchimp, HubSpot or Zapier. The free plan gives 10,000 widget views a month per site with unlimited widgets and contacts, and Pro is $19 a month per site for up to 100,000 views. Know the limits: emails cost extra, $1.60 per 1,000 on Pro, every site is billed on its own, widgets stop at the monthly view limit, and the free plan keeps its branding.

   The Getsitecontrol Insider’s Guide

2. 2nd

   

   2.6GPA

   OptiMonk

   Free plan · from $19/mo

   For: Online stores that want popups built by AI

   OptiMonk builds popups, spin-to-win wheels, quizzes and upsells for online stores through an AI agent: describe the popup and it designs, writes, publishes and A/B tests it, or you build it from Claude, ChatGPT or Cursor through its MCP server. The free plan covers 10,000 pageviews a month on 1 domain with every feature, 1,000 AI credits and no OptiMonk branding. It is second because it costs more as a site grows: every page load counts, so a busier store needs Growth at $69 a month billed yearly ($99 monthly) for 100,000 pageviews. Essential allows 2 domains, counting each subdomain, and EU buyers without a VAT number pay 27% VAT.

   The OptiMonk Insider’s Guide

3. 3rd

   

   2.4GPA

   POWR

   Free plan · from $4.83/mo

   For: Sites that need a popup plus other widgets

   POWR sells 60+ small website apps, from popups and forms to galleries, social feeds, product reviews and live chat, which install on more than 70 platforms, including Shopify, Wix and Squarespace, or with embed code. Every app has a free version, and the Popup's Pro upgrade is $11.87 a month billed annually ($15.84 monthly), adding exit intent, delay and click triggers, 1,000 submissions a month and Mailchimp and Zapier sync. It is third because the popup does less than the two above: there is no A/B testing on record, the free and Starter popups stop at 25 submissions a month, each app is paid for on its own, and every app together is $79.19 a month on Business.

   The POWR Insider’s Guide

Going by our grades, OptiMonk, OptinMonster and POWR give the most for the money among popup and widget tools: no tool on this chart scores higher without costing more.

Paid plans start at a middle price of $19 a month across the 12 that charge, from $4.83 (POWR) to $299 (Wisepops).

4 of the 12 score above the category's average while starting at or below its middle price. 2 cost more than the middle price and score below the average.

Every tool gets five grades, A to F, each with its reason, and a GPA that averages them. Here are the 12 highest graded popup and widget tools, then how the whole category does on each subject.

Tool	Value	Free	Features	Ease	Platforms	GPA
Getsitecontrol	B	B	B	C	B	2.8
OptiMonk	D	B	A	C	B	2.6
Poptin	C	C	B	C	B	2.4
Popupsmart	C	C	B	C	B	2.4
POWR	B	C	C	C	B	2.4
Wisepops	D	C	A	C	B	2.4
BDOW!	B	D	C	C	B	2.2
Elfsight	C	C	C	C	B	2.2
Hello Bar	C	C	C	C	B	2.2
Justuno	D	C	B	C	B	2.2
Sleeknote	C	C	C	C	B	2.2
ConvertBox	C	F	B	C	B	2.0

Some software does something you couldn’t reasonably build yourself. Some is simple enough that an AI app builder could make the core of it in an afternoon. Here’s where popup and widget tools land, by the same rules for every tool.

• 13

  Keep it

  It does something you could not reasonably make for yourself, or it costs nothing.

• 0

  Your call

  You could make the core of it, and you would give something up.

• 0

  You could make this

  What it does is the kind of thing an AI app builder makes well, and it charges every month.

Every popup and widget tool we grade, with its GPA and what it costs. Each one has a page of its own on toolgpa.com, with its Insider’s Guide.

1. 1GetsitecontrolFree plan · from $19/mo2.8
2. 2OptiMonkFree plan · from $19/mo2.6
3. 3PoptinFree plan · from $19/mo2.4
4. 4PopupsmartFree plan · from $32.50/mo2.4
5. 5POWRFree plan · from $4.83/mo2.4
6. 6WisepopsFree trial · from $299/mo2.4
7. 7BDOW!Free trial · from $19/mo2.2
8. 8ElfsightFree plan · from $5/mo2.2
9. 9Hello BarFree trial · from $29/mo2.2
10. 10JustunoFree trial · from $59/mo2.2
11. 11SleeknoteFree trial · from $55/mo2.2
12. 12ConvertBoxFrom $495 one-time2.0
13. 13OptinMonsterFrom $210/yr1.8

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

• 2,281

  tools graded

• 73

  categories

• 426

  price changes on record

• 579

  apps priced in 12 countries