The Behold Insider’s Guide
Everything we know about Behold in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Behold
The Insider’s Guide
Instagram feed widgets and JSON feeds for any website
Every plan, grade, refund rule and rival among popup and widget tools, read from Behold’s own pages.
Made by Behold · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Behold’s own pages, its app-store listings and our grades. Every fact in it is on Behold’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 14 of the 54 other popup and widget tools we grade
Behold turns Instagram accounts and hashtags into galleries that can be embedded on a website without code, or into JSON feeds for developers. Plans are priced by monthly widget views. There is also a Klaviyo feed for emails and an Admin API on enterprise plans.
To get you started, here are 9 things to know about Behold, taken from its own pages and our grades.
You connect an Instagram account and style the widget.
- 1
Best for an Instagram feed on any site
Behold turns an Instagram account into a gallery you embed without code, or into a JSON feed.
- 2
Paid plans start at $10 a month
As its pricing page puts it: $10 per month.
- 3
There is a free plan
1,200 views a month, 1 source and 1 feed, 6 posts per feed, daily updates, and a Behold logo on hover.
- 4
It runs on Web
Web.
- 5
No-code gallery widgets
Embed Instagram galleries on a site without writing code, in a limited set of styles on the free plan.
- 6
JSON feeds
Developers get the post data as JSON on every plan, including the free one.
- 7
Klaviyo feeds
Add a live Instagram feed to emails; included from the Pro plan.
- 8
A 2.2 GPA, above 14 of 54
That is against the other popup and widget tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Your call
You could make the core of Behold for yourself: popups.
Behold at a glance
- Pricing
- Free plan, from $10 per month
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Behold
- Category
- Popups & Website Widgets
- Our grade
- 2.2 GPA, fair
The report card
Best for an Instagram feed on any site
Behold turns an Instagram account into a gallery you embed without code, or into a JSON feed. It covers Instagram only, the free plan allows 1,200 views a month with a Behold logo, and pinning and hiding posts needs the $60 plan.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Starter is $10 a month for 15,000 views, between the category's $8.17 cheaper quarter and $14.92 middle. Pro is $30 and Scale $180. |
| Free plan and trial | C | A free plan with 1 source, 1 feed, 6 posts and 1,200 views a month. It is paused when the views run out. |
| Features | C | Gallery widgets, JSON feeds and a Klaviyo feed, but Instagram only, and curation tools are on Business. |
| Ease of use | C | No store rating on record. You connect an Instagram account and style the widget. |
| Platforms and integrations | B | Web, embedded on any site, with JSON feeds, Klaviyo and Instagram. An Admin API is on enterprise plans. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Behold is for
- Fits if you only need an Instagram feed on a site and want little setup
- Works for developers who want a JSON feed of posts
Who it is not for
- Not for you if you want other networks: the page lists Instagram only
- Tight if you stay free: 6 posts, 1 feed, 1,200 views and a logo on hover
- Watch out: views count page loads with a widget, so busy pages use the allowance fast
- Pricey if you want pin, hide and reorder: that is Business at $60 a month
Good to know
Good for
- Small sites that want an Instagram gallery on a free plan
- Developers who want Instagram data as a JSON feed
- Agencies serving many clients through the Enterprise Admin API
Worth knowing
- Views mean page loads that include a widget, so busy pages use the allowance fast.
- On the free plan an account is paused when the monthly view limit is hit; paid plans pause only after two months in a row over the limit.
- Curation tools such as pinning and hiding need the Business plan or higher.
- Instagram-focused; the page does not list other networks.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$10
A month to start. There is a free plan too
Behold has a free plan. Paid plans start at $10 per month.
Free
$0
per month for up to 1,200 views
1 source, 1 feed, 6 posts per feed, JSON feeds, daily updates and limited widget styles.
Starter
$10
per month for up to 15,000 views
3 sources and feeds, 50 posts per feed, hourly updates, no Behold logo.
Pro
$30
per month for up to 125,000 views
15 sources and feeds, 100 posts per feed, updates every 5 minutes, Klaviyo feeds.
Business
$60
per month for up to 500,000 views
30 sources and feeds, 150 posts per feed, and advanced curation (pin, hide, reorder).
Scale
$180
per month, unlimited views
Business features plus updates every minute and priority email support.
Enterprise
Custom
Custom limits, Admin API access, 99.9% SLA and signed standard terms; contact sales.
The free plan
1,200 views a month, 1 source and 1 feed, 6 posts per feed, daily updates, and a Behold logo on hover.
Read from behold.so on Nov 13, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Instagram feed widgets and JSON feeds for any website. Here is what it does, as its own site describes it, and what it covers: public API, popups.
Gallery widgets, JSON feeds and a Klaviyo feed, but Instagram only, and curation tools are on Business.
- No-code gallery widgets
- Embed Instagram galleries on a site without writing code, in a limited set of styles on the free plan.
- JSON feeds
- Developers get the post data as JSON on every plan, including the free one.
- Klaviyo feeds
- Add a live Instagram feed to emails; included from the Pro plan.
- Update speed by plan
- Daily on Free, hourly on Starter, every 5 minutes on Pro and Business, every minute on Scale.
- Advanced curation
- Pin, hide and reorder posts, from the Business plan; pinning is not supported for hashtag feeds.
- Admin API
- Manage user accounts at scale, co-branded; available on Enterprise.
Where it runs
- Web
What it works with
- Klaviyo
Behold is made by Behold.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
14/54
Other popup and widget tools it is graded above
Behold's GPA of 2.2 is higher than 14 of the 54 other popup and widget tools we grade, and level with 19.
It stands best on platforms and integrations (B, above 14 of 54) and worst on features (C, above 0).
Its paid plans start at $10 a month, against a middle price of $14 for the category: 22 of the 48 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 55 popup and widget tools we grade, cut by the letter each got. Behold’s own letter is outlined.
- CValue for moneyAbove 9 of 54
- CFree plan and trialAbove 12 of 54
- CFeaturesAbove 0 of 54
- CEase of useAbove 0 of 54
- BPlatforms and integrationsAbove 14 of 54
Price against what you get
Each dot is one of 51 popup and widget tools. Further left costs less; higher up scores better on features, ease of use and platforms. Behold is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Your call
You could make the core of Behold for yourself: popups.
What you would give up is listed below. Whether that is worth the price is your call. It costs $120 a year.
What you could make
- Popups: an app builder makes this well.
- It runs in a browser, which is where something home-made would run too.
What you could not
- It plugs into other products, Instagram and Klaviyo among them, and has an API.
- Hooks into the device itself: widgets.
What this rests on. Behold’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Elfsight, Curator.io, Juicer, Smash Balloon and Flockler
The 5 tools Behold is most often weighed against, with where each one differs from it.
- 2.2GPA
Elfsight
Free plan · from $5/mo
Library of 90+ website widgets, from popups to reviews and feeds.
- Elfsight also covers templates, no-code, forms and chatbots.
- 2.2GPA
Curator.io
Free plan · from $23/mo
- 2.2GPA
Juicer
Free plan · from $15/mo
- 2.0GPA
Smash Balloon
From $98/yr
WordPress social feed plugins for Instagram, Facebook and more.
- Behold has a free plan. Smash Balloon does not.
- Behold also covers popups.
- Smash Balloon also covers reports and review collection.
- 2.0GPA
Flockler
Free trial · from $110/mo
Social media aggregator for websites, screens and events.
- Behold has a free plan. Flockler does not, though it has a free trial.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Behold free?
Behold has a free plan. 1,200 views a month, 1 source and 1 feed, 6 posts per feed, daily updates, and a Behold logo on hover.
How much does Behold cost?
Behold lists 6 plans. Free: $0 per month for up to 1,200 views.
What platforms does Behold work on?
Behold is available on Web.
Does Behold have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Behold is listed for Web.
Does Behold have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Behold is listed for Web.
Is Behold open source?
Behold is not described as open source on its own site, as read on Nov 13, 2026.
Does Behold have an API?
Yes. Behold offers a public API, according to its own site.
What does Behold integrate with?
Behold's listing names Instagram and Klaviyo. A listing names up to eight integrations, so it may connect to more.
Who makes Behold?
Behold is made by a company of the same name.
What are the alternatives to Behold?
The closest alternatives to Behold in our directory are Elfsight, Curator.io, Juicer, Smash Balloon and Flockler.
How does Behold compare with other popup and widget tools?
Behold's GPA of 2.2 is higher than 14 of the 54 other popup and widget tools we grade, and level with 19.
Is Behold good value for money?
ToolGPA grades Behold C for value for money. Its paid plans start at $10 a month, against a middle price of $14 for the category: 22 of the 48 others that charge start lower.
Could I make my own version of Behold?
You could make the core of Behold for yourself: popups. What you would give up is listed below.
Where this guide comes from
The prices, plans, platforms and features were read from Behold’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Behold's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Behold. Prices change, so check behold.so before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Behold, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/behold
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Behold: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/behold
Know someone choosing between popup and widget tools?
Send them this guide: toolgpa.com/tools/behold/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
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- ShareThis Insider's GuideFree share, follow and reaction buttons for publishers3.2 GPA
- Getsitecontrol Insider's GuidePopups, bars, forms and surveys, with email campaigns built in2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Behold’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Behold is a trademark of its owner, and this guide is not made, paid for or approved by Behold. Prices and plans change: check behold.so before you buy.