Behold vs Curator.io (2026): which should you pick?
As of Nov 13, 2026, Behold and Curator.io share a 2.2 GPA, both have a free plan, and Behold starts cheaper, at $10 a month against $23 a month.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Behold
Instagram feed widgets and JSON feeds for any website
Curator.io
Social media aggregator with a free plan, for website feeds
Which one is for you
Pick Behold if
- Fits if you only need an Instagram feed on a site and want little setup
- Works for developers who want a JSON feed of posts
Look elsewhere if
- Not for you if you want other networks: the page lists Instagram only
- Tight if you stay free: 6 posts, 1 feed, 1,200 views and a logo on hover
- Watch out: views count page loads with a widget, so busy pages use the allowance fast
- Pricey if you want pin, hide and reorder: that is Business at $60 a month
Pick Curator.io if
- Fits if you want posts from several networks on one site feed
- Works for small sites that stay within 2,000 views a month
Look elsewhere if
- Tight if you stay free: 3 sources, 2,000 views and a Powered by Curator link
- Pricey if you need unlimited views: that is Business at $54 a month
- Watch out: premium sources and API access are limited to Business and above
- Watch out: the annual price is inferred from the page, which doesn't label which figure is which
How we grade them
| 2.2GPABeholdFair | 2.2GPACurator.ioFair | |
|---|---|---|
| Value for money | CStarter is $10 a month for 15,000 views, between the category's $8.17 cheaper quarter and $14.92 middle. Pro is $30 and Scale $180. | CPro is $23 a month billed annually ($25 monthly), just under the category's dearer-quarter start of $24. Business is $54. |
| Free plan and trial | CA free plan with 1 source, 1 feed, 6 posts and 1,200 views a month. It is paused when the views run out. | CA free plan with 3 sources, 24-hour updates, 2,000 views and 1,000 posts, plus a Powered by Curator link. |
| Features | CGallery widgets, JSON feeds and a Klaviyo feed, but Instagram only, and curation tools are on Business. | CMany networks, moderation, edit and pin, an embed snippet and an API. The listing's gaps: API and premium sources only on Business and above. |
| Ease of use | CNo store rating on record. You connect an Instagram account and style the widget. | CNo store rating on record. You connect each source, moderate posts and paste in a snippet. |
| Platforms and integrations | BWeb, embedded on any site, with JSON feeds, Klaviyo and Instagram. An Admin API is on enterprise plans. | BWeb embed with more than 15 networks including Instagram, Facebook, X, YouTube, LinkedIn and TikTok, and an API on Business. |
| Best for | an Instagram feed on any site | a moderated social feed on your site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Behold and Curator.io. How we grade
Price against what you get
Behold starts at $10 a month and scores 2.3 out of 4 on features, ease of use and platforms. Curator.io starts at $23 a month and scores 2.3.
They score the same, and Behold starts $13 a month lower. Of the other popup and widget tools on the chart, 4 score higher than Behold for less, and 8 score higher than Curator.io for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| Behold | Curator.io | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $10 per month | $23 per month, billed annually ($25 billed monthly) |
| Free plan | 1,200 views a month, 1 source and 1 feed, 6 posts per feed, daily updates, and a Behold logo on hover. | 3 sources, updates every 24 hours, 2,000 views a month and 1,000 posts, with a Powered by Curator link. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Behold | Curator.io |
| Price read from | behold.so | curator.io |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Behold
- Views mean page loads that include a widget, so busy pages use the allowance fast.
- On the free plan an account is paused when the monthly view limit is hit; paid plans pause only after two months in a row over the limit.
- Curation tools such as pinning and hiding need the Business plan or higher.
- Instagram-focused; the page does not list other networks.
Curator.io
- The free and Pro plans cap views per month (2,000 and 15,000); only Business is unlimited.
- The Powered by Curator link is removed only on paid plans.
- The annual price is inferred as the lower figure shown beside the 8% saving note; the page text does not label which figure is which.
- Premium sources are marked with an asterisk and limited to Business and above.
Key features
Behold
- No-code gallery widgets
- Embed Instagram galleries on a site without writing code, in a limited set of styles on the free plan.
- JSON feeds
- Developers get the post data as JSON on every plan, including the free one.
- Klaviyo feeds
- Add a live Instagram feed to emails; included from the Pro plan.
- Update speed by plan
- Daily on Free, hourly on Starter, every 5 minutes on Pro and Business, every minute on Scale.
- Advanced curation
- Pin, hide and reorder posts, from the Business plan; pinning is not supported for hashtag feeds.
- Admin API
- Manage user accounts at scale, co-branded; available on Enterprise.
Curator.io
- Many source networks
- Pulls from Instagram, Facebook, X, YouTube, LinkedIn, TikTok, Reddit, Google Reviews, RSS and more.
- Manual and automatic moderation
- Filters out posts that do not fit your brand before they appear in the feed.
- Snippet embed
- Paste a code snippet on a page; the page says no iframes are used.
- Edit and pin posts
- Edit and pin individual posts in the feed, from the Pro plan upward.
- API access
- Included on Business, with premium sources.
- Update speed by plan
- Every 24 hours on Free, 60 minutes on Pro and 15 minutes on Business.
Plans
Behold
Free$0
per month for up to 1,200 views
1 source, 1 feed, 6 posts per feed, JSON feeds, daily updates and limited widget styles.
Starter$10
per month for up to 15,000 views
3 sources and feeds, 50 posts per feed, hourly updates, no Behold logo.
Pro$30
per month for up to 125,000 views
15 sources and feeds, 100 posts per feed, updates every 5 minutes, Klaviyo feeds.
Business$60
per month for up to 500,000 views
30 sources and feeds, 150 posts per feed, and advanced curation (pin, hide, reorder).
Scale$180
per month, unlimited views
Business features plus updates every minute and priority email support.
EnterpriseCustom
Custom limits, Admin API access, 99.9% SLA and signed standard terms; contact sales.
Curator.io
Free$0
per month
3 sources, 24-hour updates, 2,000 views a month and 1,000 posts.
Pro$23
per month, billed annually ($25 billed monthly)
5 sources, hourly updates, 15,000 views, 10,000 posts, no Curator link, edit and pin posts.
Business$54
per month, billed annually ($59 billed monthly)
15 sources, updates every 15 minutes, unlimited views, 30,000 posts, API access, premium sources.
EnterpriseCustom
Adds project management, premium support and developer access; contact sales.
Ways to pay less
Behold
No public discounts listed.
Curator.io
- Annual discount
Save 8% with annual billing
The pricing page has a Monthly and Annual toggle and says annual billing saves 8%.
Common questions
Which is cheaper, Behold or Curator.io?
As of Nov 13, 2026, Behold is cheaper to start with: $10 a month, against $23 a month for Curator.io. Behold starts at $10 per month, and Curator.io starts at $23 per month, billed annually ($25 billed monthly).
Which has a free plan, Behold or Curator.io?
As of Nov 13, 2026, both Behold and Curator.io have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.