Behold vs Elfsight (2026): which should you pick?
As of Nov 13, 2026, Behold and Elfsight share a 2.2 GPA, both have a free plan, and Elfsight starts cheaper, at $5 a month against $10 a month.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Behold
Instagram feed widgets and JSON feeds for any website
Elfsight
Library of 90+ website widgets, from popups to reviews and feeds
Which one is for you
Pick Behold if
- Fits if you only need an Instagram feed on a site and want little setup
- Works for developers who want a JSON feed of posts
Look elsewhere if
- Not for you if you want other networks: the page lists Instagram only
- Tight if you stay free: 6 posts, 1 feed, 1,200 views and a logo on hover
- Watch out: views count page loads with a widget, so busy pages use the allowance fast
- Pricey if you want pin, hide and reorder: that is Business at $60 a month
Pick Elfsight if
- Fits if you're on Squarespace, Wix or Webflow and want widgets without code
- Works for a site that needs a popup plus a Google reviews feed or a chat button
Look elsewhere if
- Skip it if you want to A/B test popups or send leads to an email tool, as neither is on record
- Tight if you're on the free plan, which stops at 200 views a month with Elfsight branding
- Not for you if traffic spikes worry you, as a widget switches off for the month at its view limit
- Pricey if you want several widget types, as each app is its own subscription unless you buy the $15-a-month pack
- Watch out: every widget load counts as a view, so a site-wide popup on 20,000 visitors passes Pro's 50,000
How we grade them
| 2.2GPABeholdFair | 2.2GPAElfsightFair | |
|---|---|---|
| Value for money | CStarter is $10 a month for 15,000 views, between the category's $8.17 cheaper quarter and $14.92 middle. Pro is $30 and Scale $180. | CGraded on the popup app alone. Every widget load counts as a view, so a site-wide popup on a site with 20,000 visitors passes Pro's 50,000 views. Premium is $20 a month billed yearly ($24 monthly), a touch above the lowest-priced popup tools here. Other widgets cost extra. |
| Free plan and trial | CA free plan with 1 source, 1 feed, 6 posts and 1,200 views a month. It is paused when the views run out. | CFree forever, but just 1 widget and 200 views a month, with Elfsight branding, and the widget switches off for the month once it hits that. A popup on a site with real traffic is done on day one. |
| Features | CGallery widgets, JSON feeds and a Klaviyo feed, but Instagram only, and curation tools are on Business. | CSet beside its listed alternatives, which is fairer for a library of 90+ widgets: the popup handles sales, sign-ups, feedback and cart reminders on chosen pages, with time and action triggers. No A/B tests or email-tool links on record, so it's the basics. |
| Ease of use | CNo store rating on record. You connect an Instagram account and style the widget. | CNo rating on record. Each widget is set up from templates in a live editor and pasted in with a short code, and support will install it for you on paid plans. You're still building it, though. |
| Platforms and integrations | BWeb, embedded on any site, with JSON feeds, Klaviyo and Instagram. An Admin API is on enterprise plans. | BWeb only, but widgets install on 100+ platforms, including Squarespace, Wix, Webflow, WordPress, Shopify and Framer, or any HTML site. No desktop or phone app, so B is the top. |
| Best for | an Instagram feed on any site | popups alongside reviews, feeds and chat |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Behold and Elfsight. How we grade
Price against what you get
Behold starts at $10 a month and scores 2.3 out of 4 on features, ease of use and platforms. Elfsight starts at $5 a month and scores 2.3.
They score the same, and Elfsight starts $5 a month lower. Of the other popup and widget tools on the chart, 4 score higher than Behold for less, and 2 score higher than Elfsight for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Elfsight also covers templates, no-code, forms and chatbots.
At a glance
| Behold | Elfsight | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $10 per month | $5 per app / month for up to 5,000 views, billed yearly |
| Free plan | 1,200 views a month, 1 source and 1 feed, 6 posts per feed, daily updates, and a Behold logo on hover. | 1 widget of one app on unlimited websites, 200 views a month, with Elfsight branding; the widget switches off for the month past that. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Behold | Elfsight, SL |
| Price read from | behold.so | elfsight.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Behold
- Views mean page loads that include a widget, so busy pages use the allowance fast.
- On the free plan an account is paused when the monthly view limit is hit; paid plans pause only after two months in a row over the limit.
- Curation tools such as pinning and hiding need the Business plan or higher.
- Instagram-focused; the page does not list other networks.
Elfsight
- Single-app plans cover one widget type; a popup and a review feed are two subscriptions unless you buy the all-apps pack.
- The free plan allows only 200 views a month, and any plan's widget is switched off for the month once its view limit is reached.
- Every widget load counts as a view, including loads through a share link.
- Plans can be refunded in full for any reason within 14 days.
Key features
Behold
- No-code gallery widgets
- Embed Instagram galleries on a site without writing code, in a limited set of styles on the free plan.
- JSON feeds
- Developers get the post data as JSON on every plan, including the free one.
- Klaviyo feeds
- Add a live Instagram feed to emails; included from the Pro plan.
- Update speed by plan
- Daily on Free, hourly on Starter, every 5 minutes on Pro and Business, every minute on Scale.
- Advanced curation
- Pin, hide and reorder posts, from the Business plan; pinning is not supported for hashtag feeds.
- Admin API
- Manage user accounts at scale, co-branded; available on Enterprise.
Elfsight
- Popup builder
- Popups for sales, sign-ups, feedback, welcome messages and abandoned carts, shown on chosen pages with time and action triggers and a set frequency.
- 90+ other widgets
- Review feeds from Google, Amazon, Tripadvisor and others, social feeds, an AI chatbot, chat buttons, forms, booking, galleries, maps and cookie consent.
- Live editor and templates
- Configure each widget in a no-code live editor from templates, and try any of them in a demo before signing up.
- Works on 100+ platforms
- Widgets install with a short code on Squarespace, Wix, Webflow, WordPress, Shopify, Framer and other builders, or any HTML site.
- Projects and collaborators
- Paid plans from Pro group widgets into projects and let collaborators work on them, useful for agencies.
- Installation help
- On paid plans, Elfsight's support team will help install a widget on your site at no extra cost.
Plans
Behold
Free$0
per month for up to 1,200 views
1 source, 1 feed, 6 posts per feed, JSON feeds, daily updates and limited widget styles.
Starter$10
per month for up to 15,000 views
3 sources and feeds, 50 posts per feed, hourly updates, no Behold logo.
Pro$30
per month for up to 125,000 views
15 sources and feeds, 100 posts per feed, updates every 5 minutes, Klaviyo feeds.
Business$60
per month for up to 500,000 views
30 sources and feeds, 150 posts per feed, and advanced curation (pin, hide, reorder).
Scale$180
per month, unlimited views
Business features plus updates every minute and priority email support.
EnterpriseCustom
Custom limits, Admin API access, 99.9% SLA and signed standard terms; contact sales.
Elfsight
Free$0
1 widget, 200 views a month on unlimited websites, Elfsight branding and bug-fix support only.
Basic$5
per app / month for up to 5,000 views, billed yearly ($6 monthly)
Up to 3 widgets of one app, such as Popup, with no branding or ads and basic support.
Pro$10
per app / month for up to 50,000 views, billed yearly ($12 monthly)
Up to 9 widgets of one app, 3 projects, 1 collaborator and priority support.
Premium$20
per app / month for up to 150,000 views, billed yearly ($24 monthly)
Up to 21 widgets of one app, 9 projects, 3 collaborators and live chat support.
Enterprise$30
per app / month for up to 300,000 views, billed yearly ($42 monthly)
50 widgets and an account manager. Higher tiers: 600,000 views for $40, 1.2 million for $60 and unlimited for $80 a month yearly.
96 Apps Pack$15
per month for 5,000 views per app, billed yearly ($18 monthly)
Every Elfsight app with 3 widgets each. Larger packs: $30 a month for 50,000 views per app, up to $240 for 400 widgets per app.
Ways to pay less
Behold
No public discounts listed.
Elfsight
- Annual discount
Yearly billing saves 17% to 29%
Basic is $5 a month billed yearly against $6 monthly, Pro $10 against $12, and Enterprise T1 $30 against $42.
Common questions
Which is cheaper, Behold or Elfsight?
As of Nov 13, 2026, Elfsight is cheaper to start with: $5 a month, against $10 a month for Behold. Behold starts at $10 per month, and Elfsight starts at $5 per app / month for up to 5,000 views, billed yearly.
Which has a free plan, Behold or Elfsight?
As of Nov 13, 2026, both Behold and Elfsight have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.