Elfsight vs Popupsmart
We give Elfsight a 2.2 GPA and Popupsmart a 2.4, out of 4.0. Popupsmart grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Elfsight
Library of 90+ website widgets, from popups to reviews and feeds
Popupsmart
No-code popup builder with AI drafting and 500+ templates
How we grade them
| 2.2GPAElfsightFair | 2.4GPAPopupsmartFair | |
|---|---|---|
| Value for money | CGraded on the popup app alone. Every widget load counts as a view, so a site-wide popup on a site with 20,000 visitors passes Pro's 50,000 views. Premium is $20 a month billed yearly ($24 monthly), a touch above the cheapest popup tools here. Other widgets cost extra. | CEvery page load counts, so a site with 20,000 visitors viewing a few pages each passes Basic's 50,000 pageviews. Advanced is $57.50 a month billed yearly ($690), or $69 monthly, and adds A/B testing. That's toward the dear end of popup tools here. |
| Free plan and trial | CFree forever, but just 1 widget and 200 views a month, with Elfsight branding, and the widget switches off for the month once it hits that. A popup on a site with real traffic is done on day one. | CFree forever, but 1 live popup at a time, on 1 website, for 5,000 pageviews a month, with Popupsmart branding. Enough to try it, not to run a busy site. |
| Features | CSet beside its listed alternatives, which is fairer for a library of 90+ widgets: the popup handles sales, sign-ups, feedback and cart reminders on chosen pages, with time and action triggers. No A/B tests or email-tool links on record, so it's the basics. | BAn AI builder that drafts campaigns, 500+ templates, gamified, coupon, cookie and call popups, targeting by exit intent, scroll, source, language and location, plus cart rules and revenue tracking on Shopify. The whole job, though A/B tests start at Advanced. |
| Ease of use | CNo rating on record. Each widget is set up from templates in a live editor and pasted in with a short code, and support will install it for you on paid plans. Easy, but you're still building it. | CNo rating on record. One snippet installs it and the AI builder drafts a campaign from a sentence, but you still choose targeting rules, or trust Smart Mode, and tidy up the design. |
| Platforms and integrations | BWeb only, but widgets install on 100+ platforms, including Squarespace, Wix, Webflow, WordPress, Shopify and Framer, or any HTML site. No desktop or phone app, so B is the top. | BWeb, installed with one snippet on Shopify, WordPress, Webflow, Wix or any site, with leads sent to Klaviyo, Mailchimp, Zapier or a webhook. No desktop or phone app. |
| Best for | popups alongside reviews, feeds and chat | AI-drafted popups for small sites and shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Elfsight and Popupsmart. How we grade
Price against what you get
Elfsight starts at $5 a month and scores 2.3 out of 4 on features, ease of use and platforms. Popupsmart starts at $32.50 a month and scores 2.7.
Popupsmart scores higher, and starts $27.50 a month higher: the question is whether the extra is worth that to you. Of the other popup and widget tools on the chart, none scores higher than Elfsight for less, and 1 scores higher than Popupsmart for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Elfsight starts at $5 per app / month for up to 5,000 views, billed yearly. Popupsmart starts at $32.50 per month for up to 50,000 pageviews, billed annually.
- Elfsight also covers chatbots.
- Popupsmart also covers a/B testing.
At a glance
| Elfsight | Popupsmart | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $5 per app / month for up to 5,000 views, billed yearly | $32.50 per month for up to 50,000 pageviews, billed annually |
| Free plan | 1 widget of one app on unlimited websites, 200 views a month, with Elfsight branding; the widget switches off for the month past that. | 5,000 pageviews a month on 1 website with 1 live popup and a 100-email monthly quota, with Popupsmart branding. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Elfsight, SL | Popupsmart, Inc. |
| Price read from | elfsight.com | popupsmart.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Elfsight
- Small sites that need a popup plus reviews, a feed or a chat button
- Squarespace, Wix and Webflow users adding features without code
- Agencies building widgets for many client sites
Popupsmart
- Small sites that want one free popup running
- Agencies and teams running popups across several websites
- Shopify stores that want cart-based popups and revenue tracking
Worth knowing
Elfsight
- Single-app plans cover one widget type; a popup and a review feed are two subscriptions unless you buy the all-apps pack.
- The free plan allows only 200 views a month, and any plan's widget is switched off for the month once its view limit is reached.
- Every widget load counts as a view, including loads through a share link.
- Plans can be refunded in full for any reason within 14 days.
Popupsmart
- The free plan allows only 1 live popup at a time on 1 website and 5,000 pageviews a month.
- A/B split testing starts at Advanced; Basic does not include it.
- Monthly plans can be refunded within 7 days and annual plans within 15 days.
- Sites above 500,000 pageviews a month need a custom quote.
Key features
Elfsight
- Popup builder
- Popups for sales, sign-ups, feedback, welcome messages and abandoned carts, shown on chosen pages with time and action triggers and a set frequency.
- 90+ other widgets
- Review feeds from Google, Amazon, Tripadvisor and others, social feeds, an AI chatbot, chat buttons, forms, booking, galleries, maps and cookie consent.
- Live editor and templates
- Configure each widget in a no-code live editor from templates, and try any of them in a demo before signing up.
- Works on 100+ platforms
- Widgets install with a short code on Squarespace, Wix, Webflow, WordPress, Shopify, Framer and other builders, or any HTML site.
- Projects and collaborators
- Paid plans from Pro group widgets into projects and let collaborators work on them, useful for agencies.
- Installation help
- On paid plans, Elfsight's support team will help install a widget on your site at no extra cost.
Popupsmart
- AI builder and templates
- Describe a campaign and the AI builder drafts it, or start from more than 500 templates and adjust fonts, colors and CSS.
- Popup formats and campaigns
- Center, sidebar, full-screen, floating and teaser popups for email and form collection, coupons, gamification, cookie consent and phone calls.
- Targeting rules
- Show popups after a delay, on exit intent or scroll, on chosen pages, by new or returning visitor, traffic source, language, cookie or location.
- Smart Mode with AI
- Lets AI pick the audience for a campaign instead of setting targeting rules by hand.
- Shopify targeting
- On Shopify, target by cart total, cart products or login state, recommend products from the catalog and track revenue from each popup.
- Integrations
- Installs with one snippet on Shopify, WordPress, Webflow, Wix or any site, and sends leads to Klaviyo, Mailchimp, Zapier or a webhook.
Plans
Elfsight
Free$0
1 widget, 200 views a month on unlimited websites, Elfsight branding and bug-fix support only.
Basic$5
per app / month for up to 5,000 views, billed yearly ($6 monthly)
Up to 3 widgets of one app, such as Popup, with no branding or ads and basic support.
Pro$10
per app / month for up to 50,000 views, billed yearly ($12 monthly)
Up to 9 widgets of one app, 3 projects, 1 collaborator and priority support.
Premium$20
per app / month for up to 150,000 views, billed yearly ($24 monthly)
Up to 21 widgets of one app, 9 projects, 3 collaborators and live chat support.
Enterprise$30
per app / month for up to 300,000 views, billed yearly ($42 monthly)
50 widgets and an account manager. Higher tiers: 600,000 views for $40, 1.2 million for $60 and unlimited for $80 a month yearly.
96 Apps Pack$15
per month for 5,000 views per app, billed yearly ($18 monthly)
Every Elfsight app with 3 widgets each. Larger packs: $30 a month for 50,000 views per app, up to $240 for 400 widgets per app.
Popupsmart
Free$0
5,000 pageviews a month, 1 website, 1 live popup at a time and standard support.
Basic$32.50
per month for up to 50,000 pageviews, billed annually ($39 monthly)
3 websites, unlimited popups, no branding, 1 team member and priority support; $390 a year.
Advanced$57.50
per month for up to 100,000 pageviews, billed annually ($69 monthly)
5 websites, A/B split testing and 2 team members; $690 a year.
Pro$82.50
per month for up to 250,000 pageviews, billed annually ($99 monthly)
7 websites and campaign filing; $990 a year.
Expert$132.50
per month for up to 500,000 pageviews, billed annually ($159 monthly)
Unlimited websites and 4 team members; $1,590 a year.
EnterpriseCustom
For sites above 500,000 pageviews a month, priced by quote.
Ways to pay less
Elfsight
- Annual discount
Yearly billing saves 17% to 29%
Basic is $5 a month billed yearly against $6 monthly, Pro $10 against $12, and Enterprise T1 $30 against $42.
Popupsmart
- Annual discount
Annual billing saves 20%
Basic is $390 a year ($32.50 a month) against $39 monthly ($468 a year); Expert is $1,590 a year against $159 monthly.
