The Picreel Insider’s Guide
Everything we know about Picreel in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Picreel
The Insider’s Guide
Exit-intent pop-ups with a free plan and pageview-based tiers
Every plan, grade, refund rule and rival among popup and widget tools, read from Picreel’s own pages.
Made by ProProfs · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Picreel’s own pages, its app-store listings and our grades. Every fact in it is on Picreel’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 12 of the 25 other popup and widget tools we grade
Picreel builds exit-intent pop-ups, nanobars, sidebars, multi-step popups and exit surveys that collect leads or show offers. It is part of the ProProfs family of products. The free plan covers 5,000 pageviews a month, and paid plans scale by pageviews and domains.
To get you started, here are 9 things to know about Picreel, taken from its own pages and our grades.
No rating on record; you build campaigns from templates and connect your tools.
- 1
Best for exit-intent pop-ups with a free plan
Picreel makes exit-intent pop-ups, forms and surveys, with a free plan for 5,000 pageviews and Essentials at $9.99 a month billed annually.
- 2
Paid plans start at $9.99 a month
As its pricing page puts it: $9.99 per month for 50,000 pageviews, billed annually ($19.99 billed monthly).
- 3
There is a free plan
Free plan, up to 5,000 pageviews a month, with unlimited campaigns, popups and domains and the premium features.
- 4
It runs on Web
Web.
- 5
Exit-intent and other triggers
Launch campaigns on exit intent, scroll depth, wait time, clicks and device type, with referral-source and behavior targeting.
- 6
Overlay formats
More than 15 styles, from lightbox and full-screen popups to nanobars, sidebars, video popups and multi-screen flows.
- 7
Forms and exit surveys
An advanced form builder with conditional logic and a privacy-policy checkbox, plus exit surveys to ask why visitors leave.
- 8
A 2.4 GPA, above 12 of 25
That is against the other popup and widget tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Picreel you could make: popups, forms and surveys. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
Picreel at a glance
- Pricing
- Free plan, from $9.99 per month for 50,000 pageviews, billed annually ($19.99 billed monthly)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- ProProfs
- Category
- Popups & Website Widgets
- Our grade
- 2.4 GPA, fair
The report card
Best for exit-intent pop-ups with a free plan
Picreel makes exit-intent pop-ups, forms and surveys, with a free plan for 5,000 pageviews and Essentials at $9.99 a month billed annually. The spin-a-wheel popup and geolocation targeting sit on Business, and removing the Picreel link costs $300 a year.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Essentials is $9.99 a month billed annually, just above the $9 cheaper quarter, and $19.99 billed monthly; Business is $39.99. |
| Free plan and trial | B | Free plan up to 5,000 pageviews a month with unlimited campaigns, popups and domains. |
| Features | C | Exit-intent and other triggers, forms, surveys, A/B testing and reports. The spin-a-wheel popup, timers and geolocation targeting are on Business. |
| Ease of use | C | No rating on record; you build campaigns from templates and connect your tools. |
| Platforms and integrations | B | Web only, with five integrations listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Picreel is for
- Fits if you want exit-intent pop-ups on a site under 5,000 pageviews
- Works for small stores that want surveys alongside pop-ups
Who it is not for
- Tight if your traffic passes 5,000 pageviews a month on Free
- Watch out: Essentials covers one domain and 50,000 pageviews, and 5 domains need Business
- Pricey if you want no branding, as the White Label Package is $300 a year extra
- Skip it if you want spin-a-wheel or geolocation targeting without Business at $39.99
- Watch out: Enterprise is annual only and sold through sales
Good to know
Good for
- Small sites under 5,000 pageviews that want a usable free plan
- Single-site owners who want exit-intent offers at a low price
- Agencies that need many domains under one plan
Worth knowing
- Essentials covers one domain and 50,000 pageviews; Business is needed for 5 domains.
- The spin-a-wheel popup, timer overlays and geolocation targeting are listed on Business.
- Removing the Powered By link costs an extra $300 a year as a White Label Package.
- Enterprise is annual only and sold through sales, from $69.99 a month.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$9.99
A month to start. There is a free plan too
Picreel has a free plan. Paid plans start at $9.99 per month for 50,000 pageviews, billed annually ($19.99 billed monthly).
Free
$0
forever free up to 5,000 pageviews per month
Unlimited campaigns, popups and domains, lead forms, A/B testing and analytics.
Essentials
$9.99
per month, billed annually ($19.99 billed monthly)
50,000 pageviews a month, one domain, 100+ templates and email notifications.
Business
$39.99
per month, billed annually ($59.99 billed monthly)
200,000 pageviews, up to 5 domains, spin-a-wheel, timers, unlimited users and geolocation targeting.
Enterprise
$69.99
per month and up, billed annually
Sold through sales. Unlimited pageviews and domains, a named account manager and 24/7 support.
The free plan
Free plan, up to 5,000 pageviews a month, with unlimited campaigns, popups and domains and the premium features.
Read from picreel.com on Nov 12, 2026.
Ways to pay less
Annual discount
Pay yearly for $9.99 or $39.99 a month
The pricing page shows Essentials at $9.99 and Business at $39.99 a month when billed annually, against $19.99 and $59.99 billed monthly.
Stated on picreel.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Exit-intent pop-ups with a free plan and pageview-based tiers. Here is what it does, as its own site describes it, and what it covers: AI features, forms, surveys, a/B testing, popups.
Exit-intent and other triggers, forms, surveys, A/B testing and reports.
- Exit-intent and other triggers
- Launch campaigns on exit intent, scroll depth, wait time, clicks and device type, with referral-source and behavior targeting.
- Overlay formats
- More than 15 styles, from lightbox and full-screen popups to nanobars, sidebars, video popups and multi-screen flows.
- Forms and exit surveys
- An advanced form builder with conditional logic and a privacy-policy checkbox, plus exit surveys to ask why visitors leave.
- Templates and AI builder
- 100+ ready-made templates, and an AI popup builder listed among the features.
- A/B testing and reports
- Test two versions of a campaign head to head and watch conversions in real-time reports.
- Integrations
- Says it connects to 700+ tools, naming Klaviyo, Zapier and Google Sheets, and has Shopify and WordPress integrations.
Where it runs
- Web
What it works with
- Klaviyo
- Zapier
- Google Sheets
- Shopify
- WordPress
Picreel is made by ProProfs.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
12/25
Other popup and widget tools it is graded above
Picreel's GPA of 2.4 is higher than 12 of the 25 other popup and widget tools we grade, and level with 8.
It stands best on free plan and trial (B, above 20 of 25) and worst on features (C, above 0).
Its paid plans start at $9.99 a month, against a middle price of $18.25 for the category: 7 of the 23 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 26 popup and widget tools we grade, cut by the letter each got. Picreel’s own letter is outlined.
- CValue for moneyAbove 5 of 25
- BFree plan and trialAbove 20 of 25
- CFeaturesAbove 0 of 25
- CEase of useAbove 0 of 25
- BPlatforms and integrationsAbove 2 of 25
Price against what you get
Each dot is one of 24 popup and widget tools. Further left costs less; higher up scores better on features, ease of use and platforms. Picreel is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Picreel you could make: popups, forms and surveys. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
It costs $119.88 a year.
What you could make
- Popups, forms and surveys: an app builder makes these well.
What you could not
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Klaviyo, Zapier and Google Sheets among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Picreel’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
OptinMonster, Poptin, Wisepops, Popupsmart and Justuno
The 5 tools Picreel is most often weighed against, with where each one differs from it.
- 1.8GPA
OptinMonster
From $210/yr
Pop-ups, floating bars and opt-in forms added to an existing site.
- Picreel has a free plan. OptinMonster does not.
- Picreel also covers surveys.
- OptinMonster also covers templates and no-code.
- 2.4GPA
Poptin
Free plan · from $19/mo
Popups and embedded forms, with email campaigns and automations.
- Picreel also covers surveys.
- Poptin also covers marketing automation and email campaigns.
- 2.4GPA
Wisepops
Free trial · from $299/mo
Popups, on-site feeds, web push and A/B tests for online stores.
- Picreel has a free plan. Wisepops does not, though it has a free trial.
- Picreel also covers forms and surveys.
- 2.4GPA
Popupsmart
Free plan · from $32.50/mo
No-code popup builder with AI drafting and 500+ templates.
- Picreel also covers surveys.
- Popupsmart also covers templates and no-code.
- 2.2GPA
Justuno
Free trial · from $59/mo
AI-timed popups and visitor identification for online stores.
- Picreel has a free plan. Justuno does not, though it has a free trial.
- Picreel also covers forms and surveys.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Picreel free?
Picreel has a free plan. Free plan, up to 5,000 pageviews a month, with unlimited campaigns, popups and domains and the premium features.
How much does Picreel cost?
Picreel lists 4 plans. Free: $0 forever free up to 5,000 pageviews per month.
What platforms does Picreel work on?
Picreel is available on Web.
Does Picreel offer any discounts?
Picreel publicly lists the following: Pay yearly for $9.99 or $39.99 a month.
Does Picreel have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Picreel is listed for Web.
Does Picreel have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Picreel is listed for Web.
Is Picreel open source?
Picreel is not described as open source on its own site, as read on Nov 12, 2026.
What does Picreel integrate with?
Picreel's listing names Klaviyo, Zapier, Google Sheets, Shopify and WordPress.
Who makes Picreel?
Picreel is made by ProProfs.
What are the alternatives to Picreel?
The closest alternatives to Picreel in our directory are OptinMonster, Poptin, Wisepops, Popupsmart and Justuno.
How does Picreel compare with other popup and widget tools?
Picreel's GPA of 2.4 is higher than 12 of the 25 other popup and widget tools we grade, and level with 8.
Is Picreel good value for money?
ToolGPA grades Picreel C for value for money. Its paid plans start at $9.99 a month, against a middle price of $18.25 for the category: 7 of the 23 others that charge start lower.
Could I make my own version of Picreel?
The plain part of Picreel you could make: popups, forms and surveys. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Picreel’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from ProProfs's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by ProProfs. Prices change, so check picreel.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Picreel, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/picreel
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Picreel: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/picreel
Know someone choosing between popup and widget tools?
Send them this guide: toolgpa.com/tools/picreel/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded popup and widget tools after Picreel, each with an Insider's Guide of its own.
- Popups & Website Widgets Insider's GuideEvery one of the 26 popup and widget tools we grade, compared
- Getsitecontrol Insider's GuidePopups, bars, forms and surveys, with email campaigns built in2.8 GPA
- MailMunch Insider's GuidePop-ups, embedded forms and landing pages to grow an email list2.6 GPA
- Nudgify Insider's GuideSocial proof and urgency notifications for stores and sites2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Picreel’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Picreel is a trademark of its owner, and this guide is not made, paid for or approved by ProProfs. Prices and plans change: check picreel.com before you buy.