OptinMonster vs Picreel (2026): which should you pick?
As of Nov 12, 2026, Picreel grades higher than OptinMonster: 2.4 against 1.8 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
OptinMonster grades higher on features. Picreel grades higher on value for money and the free plan. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
OptinMonster
Pop-ups, floating bars and opt-in forms added to an existing site
Picreel
Exit-intent pop-ups with a free plan and pageview-based tiers
Which one is for you
Pick OptinMonster if
- Fits if you run a blog or shop and want more email sign-ups from it
- Works for agencies running sign-up campaigns across client sites, with sub-accounts from Pro
Look elsewhere if
- Skip it if you want exit intent on a budget, as it starts on Pro at $870 a year
- Not for you if you want to try it first, as there's no free plan or trial, only a 14-day refund
- Pricey if you budgeted on the first year, as Basic goes from $108 to $210 at renewal
- Watch out: going over the impression limit moves the account up to the next plan automatically
- Tight if you want geolocation, retargeting or store integrations, as all need Growth at $1,470 a year
Pick Picreel if
- Fits if you want exit-intent pop-ups on a site under 5,000 pageviews
- Works for small stores that want surveys alongside pop-ups
Look elsewhere if
- Tight if your traffic passes 5,000 pageviews a month on Free
- Watch out: Essentials covers one domain and 50,000 pageviews, and 5 domains need Business
- Pricey if you want no branding, as the White Label Package is $300 a year extra
- Skip it if you want spin-a-wheel or geolocation targeting without Business at $39.99
- Watch out: Enterprise is annual only and sold through sales
How we grade them
| 1.8GPAOptinMonsterWeak | 2.4GPAPicreelFair | |
|---|---|---|
| Value for money | DGraded on a site with 20,000 visitors, more than Plus's 10,000 impressions a month, so it's Pro: $870 a year at renewal, $72.50 a month, after a $444 first year. That's dearer than most popup tools here. Pro does bring exit intent, which the cheaper plans lack. | CEssentials is $9.99 a month billed annually, just above the $9 cheaper quarter, and $19.99 billed monthly; Business is $39.99. |
| Free plan and trial | FNothing free and no trial. There's a 14-day refund, but a money-back promise isn't a trial: you pay before you see it on your site. | BFree plan up to 5,000 pageviews a month with unlimited campaigns, popups and domains. |
| Features | BLightboxes, floating bars, slide-ins, full-screen overlays and coupon wheels, 700+ templates, targeting by page, time, scroll and device, A/B tests and revenue tracking. Exit intent and geolocation sit on the dearer plans. | CExit-intent and other triggers, forms, surveys, A/B testing and reports. The spin-a-wheel popup, timers and geolocation targeting are on Business. |
| Ease of use | CNo rating on record. Templates and a drag-and-drop builder help, but you have to add its code to your site, or use the WordPress or Shopify route, and set up targeting rules before anything shows. | CNo rating on record; you build campaigns from templates and connect your tools. |
| Platforms and integrations | BWorks on any site you can add JavaScript to, with plugins and guides for WordPress and Shopify, and sends sign-ups to Mailchimp, Constant Contact, ActiveCampaign and ConvertKit. Zapier needs Pro. No desktop or phone app. | BWeb only, with five integrations listed. |
| Best for | pop-ups that grow an email list | exit-intent pop-ups with a free plan |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: OptinMonster and Picreel. How we grade
Price against what you get
OptinMonster starts at $17.50 a month when paid by the year and scores 2.7 out of 4 on features, ease of use and platforms. Picreel starts at $9.99 a month and scores 2.3.
OptinMonster scores higher, and starts $7.51 a month higher: the question is whether the extra is worth that to you. Of the other popup and widget tools on the chart, none scores higher than OptinMonster for less, and 1 scores higher than Picreel for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- OptinMonster also covers templates and no-code.
- Picreel also covers surveys.
At a glance
| OptinMonster | Picreel | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $210 per year at renewal, after a first year for $108 (Basic) | $9.99 per month for 50,000 pageviews, billed annually ($19.99 billed monthly) |
| Free plan | None | Free plan, up to 5,000 pageviews a month, with unlimited campaigns, popups and domains and the premium features. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Retyp, LLC | ProProfs |
| Price read from | optinmonster.com | picreel.com |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
OptinMonster
- It does not build or host pages: it runs on an existing site where you can add JavaScript, with plugins and guides for WordPress, Shopify and others.
- First-year prices are introductory; Basic renews at $210 a year, and monthly billing costs $21 a month.
- Exit Intent, countdown timers and Zapier need Pro; geolocation, retargeting and store integrations need Growth.
- Going over the impression limit moves the account up to the next plan automatically; there is no free plan or trial, only a 14-day refund.
Picreel
- Essentials covers one domain and 50,000 pageviews; Business is needed for 5 domains.
- The spin-a-wheel popup, timer overlays and geolocation targeting are listed on Business.
- Removing the Powered By link costs an extra $300 a year as a White Label Package.
- Enterprise is annual only and sold through sales, from $69.99 a month.
Key features
OptinMonster
- Campaign types
- Lightbox pop-ups, floating bars, inline and sidebar forms, slide-in scroll boxes, full-screen overlays, yes/no forms and, on Growth, coupon wheels.
- Drag-and-drop builder and templates
- Design campaigns from more than 700 templates without code, with custom fonts, CSS and success messages, and an AI Popups option.
- Targeting and triggers
- Show a campaign by page, time on site, scroll depth, device or referrer; Exit Intent detection starts at Pro and geolocation at Growth.
- A/B testing and analytics
- From Plus, split-test campaigns and see full reports; Pro adds revenue attribution to tie campaigns to sales.
- Onsite retargeting and follow-ups
- Growth can show different campaigns to new and returning visitors and follow up after someone has already signed up.
- Email and store integrations
- Sends sign-ups to email services such as Mailchimp and Constant Contact; Growth adds Shopify, WooCommerce and Magento integrations.
Picreel
- Exit-intent and other triggers
- Launch campaigns on exit intent, scroll depth, wait time, clicks and device type, with referral-source and behavior targeting.
- Overlay formats
- More than 15 styles, from lightbox and full-screen popups to nanobars, sidebars, video popups and multi-screen flows.
- Forms and exit surveys
- An advanced form builder with conditional logic and a privacy-policy checkbox, plus exit surveys to ask why visitors leave.
- Templates and AI builder
- 100+ ready-made templates, and an AI popup builder listed among the features.
- A/B testing and reports
- Test two versions of a campaign head to head and watch conversions in real-time reports.
- Integrations
- Says it connects to 700+ tools, naming Klaviyo, Zapier and Google Sheets, and has Shopify and WordPress integrations.
Plans
OptinMonster
Basic (yearly)$210
per year at renewal, after a first year for $108
1 site and 2,500 campaign impressions a month, every campaign type, 700+ templates and page targeting. Advertised as $9 a month for the first year.
Basic (monthly)$21
per month, billed monthly
The Basic plan paid month to month: 1 site and 2,500 impressions a month, with basic marketing integrations.
Plus (yearly)$570
per year at renewal, after a first year for $324
2 sites, 10,000 impressions a month, A/B testing, device targeting and content locking. Advertised as $27 a month for the first year; $57 billed monthly.
Pro (yearly)$870
per year at renewal, after a first year for $444
3 sites, 25,000 impressions, exit intent, countdown timers, revenue attribution, Zapier and 2 sub-accounts. $37 a month the first year; $87 monthly.
Growth (yearly)$1,470
per year at renewal, after a first year for $804
5 sites, 100,000 impressions, geolocation, onsite retargeting, coupon wheels and unlimited sub-accounts. $67 a month the first year; $147 monthly.
EnterpriseCustom
Custom impression volumes with dedicated support, and optional Okta SSO login or custom integrations at extra cost.
Picreel
Free$0
forever free up to 5,000 pageviews per month
Unlimited campaigns, popups and domains, lead forms, A/B testing and analytics.
Essentials$9.99
per month, billed annually ($19.99 billed monthly)
50,000 pageviews a month, one domain, 100+ templates and email notifications.
Business$39.99
per month, billed annually ($59.99 billed monthly)
200,000 pageviews, up to 5 domains, spin-a-wheel, timers, unlimited users and geolocation targeting.
Enterprise$69.99
per month and up, billed annually
Sold through sales. Unlimited pageviews and domains, a named account manager and 24/7 support.
Ways to pay less
OptinMonster
- Other savings
Introductory first year at about half price
New annual plans cost $108 (Basic), $324 (Plus), $444 (Pro) or $804 (Growth) for the first year, then renew at $210, $570, $870 or $1,470.
- Annual discount
Annual plans cost less than paying monthly
Basic renews at $210 a year against $21 a month ($252 a year) on monthly billing, and Growth at $1,470 against $147 a month.
Picreel
- Annual discount
Pay yearly for $9.99 or $39.99 a month
The pricing page shows Essentials at $9.99 and Business at $39.99 a month when billed annually, against $19.99 and $59.99 billed monthly.
Common questions
Which is cheaper, OptinMonster or Picreel?
As of Nov 12, 2026, Picreel is cheaper to start with: $9.99 a month, against $17.50 a month when paid by the year for OptinMonster. OptinMonster starts at $210 per year at renewal, after a first year for $108 (Basic), and Picreel starts at $9.99 per month for 50,000 pageviews, billed annually ($19.99 billed monthly).
Which has a free plan, OptinMonster or Picreel?
As of Nov 12, 2026, only Picreel has a free plan. OptinMonster does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.