Picreel vs Poptin (2026): which should you pick?
As of Nov 12, 2026, Picreel and Poptin share a 2.4 GPA, both have a free plan, and Picreel starts cheaper, at $9.99 a month against $19 a month.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Picreel grades higher on the free plan. Poptin grades higher on features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Picreel
Exit-intent pop-ups with a free plan and pageview-based tiers
Poptin
Popups and embedded forms, with email campaigns and automations
Which one is for you
Pick Picreel if
- Fits if you want exit-intent pop-ups on a site under 5,000 pageviews
- Works for small stores that want surveys alongside pop-ups
Look elsewhere if
- Tight if your traffic passes 5,000 pageviews a month on Free
- Watch out: Essentials covers one domain and 50,000 pageviews, and 5 domains need Business
- Pricey if you want no branding, as the White Label Package is $300 a year extra
- Skip it if you want spin-a-wheel or geolocation targeting without Business at $39.99
- Watch out: Enterprise is annual only and sold through sales
Pick Poptin if
- Fits if you want popups and email campaigns from one account
- Works for running a few sites, as Pro covers 4 domains
Look elsewhere if
- Tight if you're on the free plan, which stops at 1,000 visitors a month on one domain with Poptin branding
- Pricey if you mostly want email, as Growth reaches $119 a month at 10,000 contacts
- Not for you if you want a low-priced popup on a busy site, as Basic stops at 10,000 visitors
- Watch out: Basic covers a single domain; unlimited domains, sub-accounts and users need Agency at $95 a month
- Pricey if you pay monthly, at $59 for Pro against $47 billed yearly
How we grade them
| 2.4GPAPicreelFair | 2.4GPAPoptinFair | |
|---|---|---|
| Value for money | CEssentials is $9.99 a month billed annually, just above the $9 cheaper quarter, and $19.99 billed monthly; Business is $39.99. | CPoptin counts unique visitors, so 20,000 a month is past Basic's 10,000 and onto Pro: $47 a month billed yearly ($59 monthly) for 50,000 visitors on 4 domains. That's on the dear side of the middle for popup tools here. |
| Free plan and trial | BFree plan up to 5,000 pageviews a month with unlimited campaigns, popups and domains. | CFree forever with unlimited popups, but only for 1,000 visitors a month on one domain, with Poptin branding. A tiny blog might live on it. Most sites will hit the cap quickly. |
| Features | CExit-intent and other triggers, forms, surveys, A/B testing and reports. The spin-a-wheel popup, timers and geolocation targeting are on Business. | BBars, slide-ins, full-screen and gamified popups, embedded forms, exit intent, 15+ targeting rules, A/B tests, teasers and coupons, plus email campaigns and automated sequences on top. It covers the whole job. |
| Ease of use | CNo rating on record; you build campaigns from templates and connect your tools. | CNo rating on record. Templates get you started, but between 15+ targeting rules, triggers, A/B tests and an email builder, there's a fair bit to set up. |
| Platforms and integrations | BWeb only, with five integrations listed. | BWeb, with 70+ integrations including Mailchimp, Klaviyo, HubSpot, Salesforce and ActiveCampaign, plus Zapier, Make, WordPress and its own API. No desktop or phone app, so B is the top. |
| Best for | exit-intent pop-ups with a free plan | popups with email campaigns built in |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Picreel and Poptin. How we grade
Price against what you get
Picreel starts at $9.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Poptin starts at $19 a month and scores 2.7.
Poptin scores higher, and starts $9.01 a month higher: the question is whether the extra is worth that to you. Of the other popup and widget tools on the chart, 1 scores higher than Picreel for less, and none scores higher than Poptin for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Picreel also covers surveys.
- Poptin also covers marketing automation and email campaigns.
At a glance
| Picreel | Poptin | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $9.99 per month for 50,000 pageviews, billed annually ($19.99 billed monthly) | $19 per month for up to 500 email contacts and 5,000 visitors (Growth) |
| Free plan | Free plan, up to 5,000 pageviews a month, with unlimited campaigns, popups and domains and the premium features. | 1,000 visitors a month on 1 domain with unlimited popups and Poptin branding, plus 250 email contacts and 500 email sends. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | ProProfs | Poptin |
| Price read from | picreel.com | poptin.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Picreel
- Essentials covers one domain and 50,000 pageviews; Business is needed for 5 domains.
- The spin-a-wheel popup, timer overlays and geolocation targeting are listed on Business.
- Removing the Powered By link costs an extra $300 a year as a White Label Package.
- Enterprise is annual only and sold through sales, from $69.99 a month.
Poptin
- The free plan stops at 1,000 visitors a month on one domain and shows Poptin branding.
- Basic covers a single domain; Pro allows 4, and unlimited domains, sub-accounts and users need Agency.
- Email is priced separately by contacts: Growth starts at $19 a month for 500 contacts and $119 at 10,000.
Key features
Picreel
- Exit-intent and other triggers
- Launch campaigns on exit intent, scroll depth, wait time, clicks and device type, with referral-source and behavior targeting.
- Overlay formats
- More than 15 styles, from lightbox and full-screen popups to nanobars, sidebars, video popups and multi-screen flows.
- Forms and exit surveys
- An advanced form builder with conditional logic and a privacy-policy checkbox, plus exit surveys to ask why visitors leave.
- Templates and AI builder
- 100+ ready-made templates, and an AI popup builder listed among the features.
- A/B testing and reports
- Test two versions of a campaign head to head and watch conversions in real-time reports.
- Integrations
- Says it connects to 700+ tools, naming Klaviyo, Zapier and Google Sheets, and has Shopify and WordPress integrations.
Poptin
- Popup and form types
- Lightboxes, floating bars, full-screen overlays, slide-ins, gamified popups, social widgets, mobile popups and embedded contact or sign-up forms.
- Triggers and targeting
- More than 15 targeting rules by behavior, location, device and page, display frequency controls, and exit-intent triggers.
- A/B testing and teasers
- Compare timing, templates and triggers between popup versions, and show a small teaser icon that opens the full popup on a click.
- Coupons
- Create coupon codes inside a popup to give shoppers a reason to buy now.
- Email campaigns and automations
- A drag-and-drop email builder, segments, tags, one-off campaigns and automated sequences triggered by what contacts do.
- 70+ integrations and an API
- Sends leads to email tools and CRMs such as Mailchimp, Klaviyo, HubSpot and Salesforce, with more through Zapier and Make, plus its own API.
Plans
Picreel
Free$0
forever free up to 5,000 pageviews per month
Unlimited campaigns, popups and domains, lead forms, A/B testing and analytics.
Essentials$9.99
per month, billed annually ($19.99 billed monthly)
50,000 pageviews a month, one domain, 100+ templates and email notifications.
Business$39.99
per month, billed annually ($59.99 billed monthly)
200,000 pageviews, up to 5 domains, spin-a-wheel, timers, unlimited users and geolocation targeting.
Enterprise$69.99
per month and up, billed annually
Sold through sales. Unlimited pageviews and domains, a named account manager and 24/7 support.
Poptin
Free$0
1,000 visitors a month on 1 domain, unlimited popups and forms with Poptin branding, 250 email contacts and 500 email sends.
Growth (Emails & Poptins)$19
per month for up to 500 contacts, billed monthly
Unlimited emails, 5,000 visitors a month on unlimited domains, no branding. Rises with the list: $119 a month at 10,000 contacts.
Basic$20
per month for up to 10,000 visitors, billed annually ($25 monthly)
Popups only: unlimited popups and forms on 1 domain without Poptin branding, with chat and email support.
Pro$47
per month for up to 50,000 visitors, billed annually ($59 monthly)
Popups only, on up to 4 domains.
Agency$95
per month for up to 150,000 visitors, billed annually ($119 monthly)
Unlimited domains, sub-accounts and users for clients, and premium support. Steps up to 2,000,000 visitors at $799 a month yearly.
EnterpriseCustom
Custom visitor limits, extra security, a dedicated account manager and migration help.
Ways to pay less
Picreel
- Annual discount
Pay yearly for $9.99 or $39.99 a month
The pricing page shows Essentials at $9.99 and Business at $39.99 a month when billed annually, against $19.99 and $59.99 billed monthly.
Poptin
- Annual discount
Yearly billing saves 20% on popup plans
Basic is $20 a month billed yearly ($240) against $25 monthly, Pro $47 against $59 and Agency $95 against $119.
Common questions
Which is cheaper, Picreel or Poptin?
As of Nov 12, 2026, Picreel is cheaper to start with: $9.99 a month, against $19 a month for Poptin. Picreel starts at $9.99 per month for 50,000 pageviews, billed annually ($19.99 billed monthly), and Poptin starts at $19 per month for up to 500 email contacts and 5,000 visitors (Growth).
Which has a free plan, Picreel or Poptin?
As of Nov 12, 2026, both Picreel and Poptin have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.