Justuno vs Picreel (2026): which should you pick?

Pick Justuno if

• Fits if you run a store and grow email and SMS lists with Klaviyo or Attentive
• Works for shops that want Justuno's team to run their popups, at $299 a month

Look elsewhere if

• Pricey if you're a small shop, as Lite is $59 a month for only 10,000 visitors
• Skip it if you want a free plan to grow into, as there's only a 14-day trial
• Not for you if you need the full cost up front, as Spotlight's price isn't listed and Lite's rises on a slider
• Tight if you run many campaigns, as Lite caps live workflows at 5, segments at 2 and seats at 3
• Watch out: Done-For-You covers only 20,000 visitors before its $299 a month rises, and yearly billing saves just 10%

Pick Picreel if

• Fits if you want exit-intent pop-ups on a site under 5,000 pageviews
• Works for small stores that want surveys alongside pop-ups

Look elsewhere if

• Tight if your traffic passes 5,000 pageviews a month on Free
• Watch out: Essentials covers one domain and 50,000 pageviews, and 5 domains need Business
• Pricey if you want no branding, as the White Label Package is $300 a year extra
• Skip it if you want spin-a-wheel or geolocation targeting without Business at $39.99
• Watch out: Enterprise is annual only and sold through sales

Justuno

• There is no free plan; Lite starts at $59 a month for 10,000 visitors after a 14-day trial.
• Lite caps live workflows at 5, custom segments at 2 and team seats at 3; unlimited needs Done-For-You or Enterprise.
• Spotlight visitor identification is an add-on, and the page does not list its price.
• Done-For-You costs $299 a month and covers only 20,000 visitors before the price rises.

Picreel

• Essentials covers one domain and 50,000 pageviews; Business is needed for 5 domains.
• The spin-a-wheel popup, timer overlays and geolocation targeting are listed on Business.
• Removing the Powered By link costs an extra $300 a year as a White Label Package.
• Enterprise is annual only and sold through sales, from $69.99 a month.

Justuno

Popups and exit offers

Email and SMS sign-up popups, exit offers and a design studio with a template library.

AI Smart Timing

Uses visitor behavior in real time to decide when to launch a popup, instead of fixed delays.

Spotlight visitor identification

An add-on that recognizes more visitors and matches them to customer profiles for targeting and list growth.

Workflows and segments

Behavior-based flows from first visit to repeat purchase, with real-time audiences built from behavior, intent and profile data.

Testing and recommendations

Multivariate tests of offers and designs, AI product recommendations, and instant email and SMS verification.

Store and messaging integrations

Connects to Klaviyo, Attentive, Postscript, ActiveCampaign and Iterable, to BigCommerce and Magento stores, and to Triple Whale.

Picreel

Exit-intent and other triggers

Launch campaigns on exit intent, scroll depth, wait time, clicks and device type, with referral-source and behavior targeting.

Overlay formats

More than 15 styles, from lightbox and full-screen popups to nanobars, sidebars, video popups and multi-screen flows.

Forms and exit surveys

An advanced form builder with conditional logic and a privacy-policy checkbox, plus exit surveys to ask why visitors leave.

Templates and AI builder

100+ ready-made templates, and an AI popup builder listed among the features.

A/B testing and reports

Test two versions of a campaign head to head and watch conversions in real-time reports.

Integrations

Says it connects to 700+ tools, naming Klaviyo, Zapier and Google Sheets, and has Shopify and WordPress integrations.

Justuno

• Lite$59

  per month for up to 10,000 visitors, no contract

  All features, 5 live workflows, 2 custom segments, 3 team seats and white-glove onboarding. Price rises with visitors on the page's slider.

• Done-For-You$299

  per month for up to 20,000 visitors, no contract

  Justuno's team runs your campaigns: unlimited workflows, segments and seats, a dedicated account manager, a CRO strategist and a Slack channel.

• EnterpriseCustom

  Unlimited features with an enterprise hub, custom team roles and cross-domain reporting. Priced on request.

Picreel

• Free$0

  forever free up to 5,000 pageviews per month

  Unlimited campaigns, popups and domains, lead forms, A/B testing and analytics.

• Essentials$9.99

  per month, billed annually ($19.99 billed monthly)

  50,000 pageviews a month, one domain, 100+ templates and email notifications.

• Business$39.99

  per month, billed annually ($59.99 billed monthly)

  200,000 pageviews, up to 5 domains, spin-a-wheel, timers, unlimited users and geolocation targeting.

• Enterprise$69.99

  per month and up, billed annually

  Sold through sales. Unlimited pageviews and domains, a named account manager and 24/7 support.

Justuno

• Annual discount

  Annual billing saves 10%

  Both Lite and Done-For-You show a 10% saving for paying annually instead of month to month.

• Other savings

  Agency discounts

  Brands working with an agency are told to mention it to the sales team for an agency discount.

Picreel

• Annual discount

  Pay yearly for $9.99 or $39.99 a month

  The pricing page shows Essentials at $9.99 and Business at $39.99 a month when billed annually, against $19.99 and $59.99 billed monthly.