Picreel vs Popupsmart (2026): which should you pick?
As of Nov 12, 2026, Picreel and Popupsmart share a 2.4 GPA, both have a free plan, and Picreel starts cheaper, at $9.99 a month against $32.50 a month.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Picreel grades higher on the free plan. Popupsmart grades higher on features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Picreel
Exit-intent pop-ups with a free plan and pageview-based tiers
Popupsmart
No-code popup builder with AI drafting and 500+ templates
Which one is for you
Pick Picreel if
- Fits if you want exit-intent pop-ups on a site under 5,000 pageviews
- Works for small stores that want surveys alongside pop-ups
Look elsewhere if
- Tight if your traffic passes 5,000 pageviews a month on Free
- Watch out: Essentials covers one domain and 50,000 pageviews, and 5 domains need Business
- Pricey if you want no branding, as the White Label Package is $300 a year extra
- Skip it if you want spin-a-wheel or geolocation targeting without Business at $39.99
- Watch out: Enterprise is annual only and sold through sales
Pick Popupsmart if
- Fits if you want one free popup running on a small site
- Works for Shopify stores that want popups that react to the cart
Look elsewhere if
- Skip it if you need A/B tests on a budget, as Basic at $32.50 a month doesn't include them
- Tight if you're on the free plan, with 1 live popup, 1 website and 5,000 pageviews a month, plus branding
- Pricey if your visitors click through lots of pages, as every page load counts
- Watch out: Basic allows 1 team member and Advanced 2, so more people means Expert, with 4, at $132.50 a month
- Pricey if you pay monthly, at $39 for Basic against $32.50 billed yearly
How we grade them
| 2.4GPAPicreelFair | 2.4GPAPopupsmartFair | |
|---|---|---|
| Value for money | CEssentials is $9.99 a month billed annually, just above the $9 cheaper quarter, and $19.99 billed monthly; Business is $39.99. | CEvery page load counts, so a site with 20,000 visitors viewing a few pages each passes Basic's 50,000 pageviews. Advanced is $57.50 a month billed yearly ($690), or $69 monthly, and adds A/B testing. That's toward the dear end of popup tools here. |
| Free plan and trial | BFree plan up to 5,000 pageviews a month with unlimited campaigns, popups and domains. | CFree forever, but 1 live popup at a time, on 1 website, for 5,000 pageviews a month, with Popupsmart branding. Enough to try it, not to run a busy site. |
| Features | CExit-intent and other triggers, forms, surveys, A/B testing and reports. The spin-a-wheel popup, timers and geolocation targeting are on Business. | BAn AI builder that drafts campaigns, 500+ templates, gamified, coupon, cookie and call popups, targeting by exit intent, scroll, source, language and location, plus cart rules and revenue tracking on Shopify. The whole job, though A/B tests start at Advanced. |
| Ease of use | CNo rating on record; you build campaigns from templates and connect your tools. | CNo rating on record. One snippet installs it and the AI builder drafts a campaign from a sentence, but you still choose targeting rules, or trust Smart Mode, and tidy up the design. |
| Platforms and integrations | BWeb only, with five integrations listed. | BWeb, installed with one snippet on Shopify, WordPress, Webflow, Wix or any site, with leads sent to Klaviyo, Mailchimp, Zapier or a webhook. No desktop or phone app. |
| Best for | exit-intent pop-ups with a free plan | AI-drafted popups for small sites and shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Picreel and Popupsmart. How we grade
Price against what you get
Picreel starts at $9.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Popupsmart starts at $32.50 a month and scores 2.7.
Popupsmart scores higher, and starts $22.51 a month higher: the question is whether the extra is worth that to you. Of the other popup and widget tools on the chart, 1 scores higher than Picreel for less, and 1 scores higher than Popupsmart for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Picreel also covers surveys.
- Popupsmart also covers templates and no-code.
At a glance
| Picreel | Popupsmart | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $9.99 per month for 50,000 pageviews, billed annually ($19.99 billed monthly) | $32.50 per month for up to 50,000 pageviews, billed annually |
| Free plan | Free plan, up to 5,000 pageviews a month, with unlimited campaigns, popups and domains and the premium features. | 5,000 pageviews a month on 1 website with 1 live popup and a 100-email monthly quota, with Popupsmart branding. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | ProProfs | Popupsmart, Inc. |
| Price read from | picreel.com | popupsmart.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Picreel
- Essentials covers one domain and 50,000 pageviews; Business is needed for 5 domains.
- The spin-a-wheel popup, timer overlays and geolocation targeting are listed on Business.
- Removing the Powered By link costs an extra $300 a year as a White Label Package.
- Enterprise is annual only and sold through sales, from $69.99 a month.
Popupsmart
- The free plan allows only 1 live popup at a time on 1 website and 5,000 pageviews a month.
- A/B split testing starts at Advanced; Basic does not include it.
- Monthly plans can be refunded within 7 days and annual plans within 15 days.
- Sites above 500,000 pageviews a month need a custom quote.
Key features
Picreel
- Exit-intent and other triggers
- Launch campaigns on exit intent, scroll depth, wait time, clicks and device type, with referral-source and behavior targeting.
- Overlay formats
- More than 15 styles, from lightbox and full-screen popups to nanobars, sidebars, video popups and multi-screen flows.
- Forms and exit surveys
- An advanced form builder with conditional logic and a privacy-policy checkbox, plus exit surveys to ask why visitors leave.
- Templates and AI builder
- 100+ ready-made templates, and an AI popup builder listed among the features.
- A/B testing and reports
- Test two versions of a campaign head to head and watch conversions in real-time reports.
- Integrations
- Says it connects to 700+ tools, naming Klaviyo, Zapier and Google Sheets, and has Shopify and WordPress integrations.
Popupsmart
- AI builder and templates
- Describe a campaign and the AI builder drafts it, or start from more than 500 templates and adjust fonts, colors and CSS.
- Popup formats and campaigns
- Center, sidebar, full-screen, floating and teaser popups for email and form collection, coupons, gamification, cookie consent and phone calls.
- Targeting rules
- Show popups after a delay, on exit intent or scroll, on chosen pages, by new or returning visitor, traffic source, language, cookie or location.
- Smart Mode with AI
- Lets AI pick the audience for a campaign instead of setting targeting rules by hand.
- Shopify targeting
- On Shopify, target by cart total, cart products or login state, recommend products from the catalog and track revenue from each popup.
- Integrations
- Installs with one snippet on Shopify, WordPress, Webflow, Wix or any site, and sends leads to Klaviyo, Mailchimp, Zapier or a webhook.
Plans
Picreel
Free$0
forever free up to 5,000 pageviews per month
Unlimited campaigns, popups and domains, lead forms, A/B testing and analytics.
Essentials$9.99
per month, billed annually ($19.99 billed monthly)
50,000 pageviews a month, one domain, 100+ templates and email notifications.
Business$39.99
per month, billed annually ($59.99 billed monthly)
200,000 pageviews, up to 5 domains, spin-a-wheel, timers, unlimited users and geolocation targeting.
Enterprise$69.99
per month and up, billed annually
Sold through sales. Unlimited pageviews and domains, a named account manager and 24/7 support.
Popupsmart
Free$0
5,000 pageviews a month, 1 website, 1 live popup at a time and standard support.
Basic$32.50
per month for up to 50,000 pageviews, billed annually ($39 monthly)
3 websites, unlimited popups, no branding, 1 team member and priority support; $390 a year.
Advanced$57.50
per month for up to 100,000 pageviews, billed annually ($69 monthly)
5 websites, A/B split testing and 2 team members; $690 a year.
Pro$82.50
per month for up to 250,000 pageviews, billed annually ($99 monthly)
7 websites and campaign filing; $990 a year.
Expert$132.50
per month for up to 500,000 pageviews, billed annually ($159 monthly)
Unlimited websites and 4 team members; $1,590 a year.
EnterpriseCustom
For sites above 500,000 pageviews a month, priced by quote.
Ways to pay less
Picreel
- Annual discount
Pay yearly for $9.99 or $39.99 a month
The pricing page shows Essentials at $9.99 and Business at $39.99 a month when billed annually, against $19.99 and $59.99 billed monthly.
Popupsmart
- Annual discount
Annual billing saves 20%
Basic is $390 a year ($32.50 a month) against $39 monthly ($468 a year); Expert is $1,590 a year against $159 monthly.
Common questions
Which is cheaper, Picreel or Popupsmart?
As of Nov 12, 2026, Picreel is cheaper to start with: $9.99 a month, against $32.50 a month for Popupsmart. Picreel starts at $9.99 per month for 50,000 pageviews, billed annually ($19.99 billed monthly), and Popupsmart starts at $32.50 per month for up to 50,000 pageviews, billed annually.
Which has a free plan, Picreel or Popupsmart?
As of Nov 12, 2026, both Picreel and Popupsmart have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.