Picreel vs Wisepops (2026): which should you pick?
As of Nov 12, 2026, Picreel and Wisepops share a 2.4 GPA, and only Picreel has a free plan.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Picreel grades higher on value for money and the free plan. Wisepops grades higher on features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Picreel
Exit-intent pop-ups with a free plan and pageview-based tiers
Wisepops
Popups, on-site feeds, web push and A/B tests for online stores
Which one is for you
Pick Picreel if
- Fits if you want exit-intent pop-ups on a site under 5,000 pageviews
- Works for small stores that want surveys alongside pop-ups
Look elsewhere if
- Tight if your traffic passes 5,000 pageviews a month on Free
- Watch out: Essentials covers one domain and 50,000 pageviews, and 5 domains need Business
- Pricey if you want no branding, as the White Label Package is $300 a year extra
- Skip it if you want spin-a-wheel or geolocation targeting without Business at $39.99
- Watch out: Enterprise is annual only and sold through sales
Pick Wisepops if
- Fits if you run a busy Shopify store and judge campaigns by revenue, not sign-ups
- Works for stores that want web push and an on-site news feed as well as popups
Look elsewhere if
- Pricey if your site is small, as the only published plan is $299 a month for 500,000 pageviews
- Not for you if you want to see a price before a sales call and you're not on Shopify
- Tight if bots hit your site a lot, as their page loads count unless you block them
- Watch out: past the limit campaigns stop, unless Extra Pageviews are on at 1.5 times the rate, which Shopify billing lacks
- Skip it if you want a free plan, as there's none, and only Shopify stores get the 14-day trial
How we grade them
| 2.4GPAPicreelFair | 2.4GPAWisepopsFair | |
|---|---|---|
| Value for money | CEssentials is $9.99 a month billed annually, just above the $9 cheaper quarter, and $19.99 billed monthly; Business is $39.99. | DThe only published price is on Shopify: $2,990 a year for 500,000 pageviews, $249.17 a month, or $299 monthly. A site with 20,000 visitors uses a fraction of that and pays far more than popup tools here charge. Smaller plans, and sites off Shopify, get a price after a demo. |
| Free plan and trial | BFree plan up to 5,000 pageviews a month with unlimited campaigns, popups and domains. | CNo free plan, but Shopify stores get a 14-day free trial of the app. Anyone else has to book a demo first, so this C really applies to Shopify shops. |
| Features | CExit-intent and other triggers, forms, surveys, A/B testing and reports. The spin-a-wheel popup, timers and geolocation targeting are on Business. | APopups, spin-to-win, quizzes and bars, plus an on-site notification feed, embedded blocks and web push, which no other tool here lists. 30+ behaviour signals, AI product picks, and A/B tests against a control group that measure revenue per visitor. |
| Ease of use | CNo rating on record; you build campaigns from templates and connect your tools. | CNo rating on record. AI product picks set up in one click on Shopify, but you still build campaigns, choose from 30+ behaviour signals and watch your pageviews, which count even when nothing shows. |
| Platforms and integrations | BWeb only, with five integrations listed. | BWeb, with Shopify, Klaviyo, Mailchimp, Omnisend, Drip and Sendinblue, plus Zapier, APIs and webhooks. No desktop or phone app, so B is as high as it goes. |
| Best for | exit-intent pop-ups with a free plan | busy Shopify stores that test for revenue |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Picreel and Wisepops. How we grade
Price against what you get
Picreel starts at $9.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Wisepops starts at $299 a month and scores 3.0.
Wisepops scores higher, and starts $289.01 a month higher: the question is whether the extra is worth that to you. Of the other popup and widget tools on the chart, 1 scores higher than Picreel for less, and none scores higher than Wisepops for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Picreel also covers forms and surveys.
At a glance
| Picreel | Wisepops | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $9.99 per month for 50,000 pageviews, billed annually ($19.99 billed monthly) | $299 per month for up to 500,000 pageviews (Shopify app) |
| Free plan | Free plan, up to 5,000 pageviews a month, with unlimited campaigns, popups and domains and the premium features. | None |
| Free trial | None listed | 14-day free trial on the Shopify app |
| Web | ||
| Made by | ProProfs | Wisepops, LLC |
| Price read from | picreel.com | apps.shopify.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Picreel
- Essentials covers one domain and 50,000 pageviews; Business is needed for 5 domains.
- The spin-a-wheel popup, timer overlays and geolocation targeting are listed on Business.
- Removing the Powered By link costs an extra $300 a year as a White Label Package.
- Enterprise is annual only and sold through sales, from $69.99 a month.
Wisepops
- The website publishes no prices and sends visitors to book a demo; the $299 plan is the one shown on the Shopify App Store.
- Every page load with its code counts as a pageview, whether or not a campaign shows, and bot traffic counts unless you block it.
- Past the limit, campaigns stop unless Extra Pageviews are on, at 1.5 times the base rate and at most double the plan; not on Shopify billing.
- There is no free plan; the entry price suits stores with a lot of traffic.
Key features
Picreel
- Exit-intent and other triggers
- Launch campaigns on exit intent, scroll depth, wait time, clicks and device type, with referral-source and behavior targeting.
- Overlay formats
- More than 15 styles, from lightbox and full-screen popups to nanobars, sidebars, video popups and multi-screen flows.
- Forms and exit surveys
- An advanced form builder with conditional logic and a privacy-policy checkbox, plus exit surveys to ask why visitors leave.
- Templates and AI builder
- 100+ ready-made templates, and an AI popup builder listed among the features.
- A/B testing and reports
- Test two versions of a campaign head to head and watch conversions in real-time reports.
- Integrations
- Says it connects to 700+ tools, naming Klaviyo, Zapier and Google Sheets, and has Shopify and WordPress integrations.
Wisepops
- Popups, bars and gamified offers
- Email and SMS sign-up popups, exit-intent and cart-recovery offers, spin-to-win wheels, countdowns, surveys, quizzes and banners.
- Feed, embeds and web push
- A notification feed for offers and news, embedded blocks that personalize a section of a page, and web push messages to bring visitors back.
- Behavioral targeting
- Target on more than 30 behavioral signals, plus geolocation, segments and, on Shopify, cart value, product tags and customer tags.
- A/B tests with control groups
- Test campaigns against a variant or a control group and measure revenue per visitor, order value and bounce rate.
- AI product recommendations
- Suggest products each visitor is likely to buy, set up in one click on Shopify.
- Integrations
- Sends leads to Klaviyo, Mailchimp, Omnisend, Drip and Sendinblue, with Zapier, APIs and webhooks for anything else.
Plans
Picreel
Free$0
forever free up to 5,000 pageviews per month
Unlimited campaigns, popups and domains, lead forms, A/B testing and analytics.
Essentials$9.99
per month, billed annually ($19.99 billed monthly)
50,000 pageviews a month, one domain, 100+ templates and email notifications.
Business$39.99
per month, billed annually ($59.99 billed monthly)
200,000 pageviews, up to 5 domains, spin-a-wheel, timers, unlimited users and geolocation targeting.
Enterprise$69.99
per month and up, billed annually
Sold through sales. Unlimited pageviews and domains, a named account manager and 24/7 support.
Wisepops
500k pageviews (Shopify)$299
per month for up to 500,000 pageviews, billed monthly
Unlimited popup and notification campaigns, AI product recommendations, 140+ templates, web push, A/B tests and Klaviyo. $2,990 if paid yearly.
Other plansCustom
Sites not billed through Shopify, and other pageview tiers, get a price after booking a demo.
Ways to pay less
Picreel
- Annual discount
Pay yearly for $9.99 or $39.99 a month
The pricing page shows Essentials at $9.99 and Business at $39.99 a month when billed annually, against $19.99 and $59.99 billed monthly.
Wisepops
- Annual discount
Yearly billing saves about two months
On Shopify the 500k plan is $2,990 a year against $299 a month; the help center describes annual billing as two months free.
Common questions
Which is cheaper, Picreel or Wisepops?
As of Nov 12, 2026, Picreel is cheaper to start with: $9.99 a month, against $299 a month for Wisepops. Picreel starts at $9.99 per month for 50,000 pageviews, billed annually ($19.99 billed monthly), and Wisepops starts at $299 per month for up to 500,000 pageviews (Shopify app).
Which has a free plan, Picreel or Wisepops?
As of Nov 12, 2026, only Picreel has a free plan. Wisepops does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.