The Thrive Leads Insider’s Guide
Everything we know about Thrive Leads in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Thrive Leads
The Insider’s Guide
WordPress opt-in form builder with popups, ribbons and A/B tests
Every plan, grade, refund rule and rival among popup and widget tools, read from Thrive Leads’s own pages.
Made by Thrive Themes · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Thrive Leads’s own pages, its app-store listings and our grades. Every fact in it is on Thrive Leads’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 1 of the 25 other popup and widget tools we grade
Thrive Leads is a WordPress plugin from Thrive Themes that builds opt-in forms: lightbox popups, sticky ribbons, slide-ins, inline forms, content locks and more. Pricing on the site is for Thrive Suite, which bundles Leads with the other Thrive plugins and themes.
To get you started, here are 8 things to know about Thrive Leads, taken from its own pages and our grades.
No rating on record; a WordPress plugin you install, then build forms in an editor.
- 1
Best for opt-in forms and popups on a WordPress site
Thrive Leads builds opt-in forms, popups and ribbons with A/B testing on WordPress, sold only inside Thrive Suite.
- 2
Paid plans start at $49.92 a month when paid by the year
As its pricing page puts it: $599 per year at renewal, after a first year for $240.
- 3
It runs on Web
Web.
- 4
Many opt-in form types
ThriveBox lightbox popup, sticky ribbon, slide-in, inline form, 2-step opt-in, sidebar widget, screen filler, scroll mat and content lock.
- 5
Drag-and-drop editor and templates
Design forms visually from a library of pre-designed templates, with separate show-or-hide and editing options for mobile.
- 6
Targeting
Show forms by post, category, tag and more, and trigger them on exit intent, scroll, delay or click.
- 7
A 1.8 GPA, above 1 of 25
That is against the other popup and widget tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
The plain part of Thrive Leads you could make: popups, forms and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
Thrive Leads at a glance
- Pricing
- Paid, from $599 per year at renewal, after a first year for $240
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Thrive Themes
- Category
- Popups & Website Widgets
- Our grade
- 1.8 GPA, weak
The report card
Best for opt-in forms and popups on a WordPress site
Thrive Leads builds opt-in forms, popups and ribbons with A/B testing on WordPress, sold only inside Thrive Suite. The $240 first year is introductory, and renewal is $599 a year.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Thrive Suite renews at $599 a year, about $50 a month, in the dearest tenth of popup tools ($55 and up is the dearest tenth; the middle is $19); the first year is $240. |
| Free plan and trial | F | No free plan and no trial on record, so nothing can be tried without paying. |
| Features | B | Many opt-in form types, a drag-and-drop editor, targeting, A/B testing, reporting and email connections. The listing shows no gap in the core work. |
| Ease of use | C | No rating on record; a WordPress plugin you install, then build forms in an editor. |
| Platforms and integrations | B | Web only, with eight integrations listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Thrive Leads is for
- Fits if you run self-hosted WordPress and want one bundle of Thrive tools
- Works for site owners who build opt-in forms with A/B tests
Who it is not for
- Pricey if you only want Leads, since the page sells Thrive Suite as a bundle
- Watch out: $240 is an introductory first year, and renewals are $599
- Skip it if your blog is on WordPress.com, because it needs self-hosted WordPress.org
- Not for you if you want to try before paying, as no free plan or trial is listed
- Watch out: a standalone Thrive Leads subscription is mentioned but shows no price
Good to know
Good for
- WordPress site owners who want popups, ribbons and inline forms from one plugin
- Bloggers and course creators already using other Thrive plugins
- Marketers who want A/B tests on opt-in forms inside WordPress
Worth knowing
- Needs a self-hosted WordPress.org site; it does not work on WordPress.com blogs.
- The pricing page sells Thrive Suite only, so Leads comes bundled with the other Thrive plugins and themes.
- The $240 first-year price is introductory; annual renewals are at the full $599.
- A standalone Thrive Leads subscription is mentioned on its page, but no price was visible there.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$49.92
A month to start, paid by the year
Thrive Leads is a paid product, starting at $599 per year at renewal, after a first year for $240.
No free plan and no trial on record, so nothing can be tried without paying.
Thrive Suite Yearly
$599
per year at renewal, after a first year of $240
All 8 Thrive plugins including Leads, Theme Builder, 24/5 support, use on up to 5 websites. First year is $240.
Thrive Suite Quarterly
$149
per quarter, for up to 5 websites
The same bundle, billed every quarter instead of yearly.
Read from thrivethemes.com on Nov 12, 2026.
Ways to pay less
Other savings
First-year Thrive Suite price of $240
The pricing page shows Thrive Suite yearly at $240 as special introductory pricing against $599; annual renewals are at the full price.
Stated on thrivethemes.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
WordPress opt-in form builder with popups, ribbons and A/B tests. Here is what it does, as its own site describes it, and what it covers: forms, reports, a/B testing, popups.
Many opt-in form types, a drag-and-drop editor, targeting, A/B testing, reporting and email connections.
- Many opt-in form types
- ThriveBox lightbox popup, sticky ribbon, slide-in, inline form, 2-step opt-in, sidebar widget, screen filler, scroll mat and content lock.
- Drag-and-drop editor and templates
- Design forms visually from a library of pre-designed templates, with separate show-or-hide and editing options for mobile.
- Targeting
- Show forms by post, category, tag and more, and trigger them on exit intent, scroll, delay or click.
- A/B testing and reporting
- Test form variations and read stats on which forms and which pages and posts produce the most leads.
- SmartLinks and SmartExit
- Hide forms from, or show different offers to, existing subscribers, and use SmartExit to tailor exit offers.
- Email service connections
- Direct API connections to services such as ActiveCampaign, AWeber, Mailchimp and ConvertKit, or any HTML signup form.
Where it runs
- Web
What it works with
- ActiveCampaign
- AWeber
- Campaign Monitor
- Constant Contact
- ConvertKit
- HubSpot
- Mailchimp
- MailerLite
Thrive Leads is made by Thrive Themes.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
1/25
Other popup and widget tools it is graded above
Thrive Leads's GPA of 1.8 is higher than 1 of the 25 other popup and widget tools we grade, and level with 1.
It stands best on features (B, above 15 of 25) and worst on free plan and trial (F, above 0).
Its paid plans start at $49.92 a month when paid by the year, against a middle price of $18.25 for the category: 20 of the 23 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 26 popup and widget tools we grade, cut by the letter each got. Thrive Leads’s own letter is outlined.
- DValue for moneyAbove 0 of 25
- FFree plan and trialAbove 0 of 25
- BFeaturesAbove 15 of 25
- CEase of useAbove 0 of 25
- BPlatforms and integrationsAbove 2 of 25
Price against what you get
Each dot is one of 24 popup and widget tools. Further left costs less; higher up scores better on features, ease of use and platforms. Thrive Leads is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Thrive Leads you could make: popups, forms and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 23 of the 25 other popup and widget tools grade higher. It costs $599 a year.
What you could make
- Popups, forms and reports: an app builder makes these well.
What you could not
- Splitting visitors between versions and telling you which won.
- It plugs into other products, ActiveCampaign, AWeber and Campaign Monitor among them.
- Hooks into the device itself: widgets.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Thrive Leads’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
OptinMonster, Popup Maker, Icegram, ConvertBox and Hello Bar
The 5 tools Thrive Leads is most often weighed against, with where each one differs from it.
- 1.8GPA
OptinMonster
From $210/yr
Pop-ups, floating bars and opt-in forms added to an existing site.
- Thrive Leads also covers reports.
- OptinMonster also covers templates and no-code.
- 2.6GPA
Popup Maker
Free plan · from $99/yr
WordPress popup plugin with a free edition and yearly Pro licenses.
- Popup Maker has a free plan. Thrive Leads does not.
- 2.4GPA
Icegram
Free plan · from $99/yr
WordPress plugins for popups, action bars and email capture.
- Icegram has a free plan. Thrive Leads does not.
- Thrive Leads also covers reports.
- Icegram also covers email campaigns.
- 2.0GPA
ConvertBox
From $495 one-time
Targeted on-site messages, forms and quizzes, sold for a one-time fee.
- Thrive Leads also covers reports.
- ConvertBox also covers surveys.
- 2.2GPA
Hello Bar
Free trial · from $29/mo
Top bars, popups and slide-ins for collecting leads on any site.
- Thrive Leads also covers reports.
- Hello Bar also covers templates.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Thrive Leads free?
No. Thrive Leads is a paid product, starting at $599 per year at renewal, after a first year for $240.
How much does Thrive Leads cost?
Thrive Leads lists 2 plans. Thrive Suite Yearly: $599 per year at renewal, after a first year of $240.
What platforms does Thrive Leads work on?
Thrive Leads is available on Web.
Does Thrive Leads offer any discounts?
Thrive Leads publicly lists the following: First-year Thrive Suite price of $240.
Does Thrive Leads have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Thrive Leads is listed for Web.
Does Thrive Leads have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Thrive Leads is listed for Web.
Is Thrive Leads open source?
Thrive Leads is not described as open source on its own site, as read on Nov 12, 2026.
What does Thrive Leads integrate with?
Thrive Leads's listing names ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, ConvertKit, HubSpot, Mailchimp and MailerLite.
Who makes Thrive Leads?
Thrive Leads is made by Thrive Themes.
What are the alternatives to Thrive Leads?
The closest alternatives to Thrive Leads in our directory are OptinMonster, Popup Maker, Icegram, ConvertBox and Hello Bar.
How does Thrive Leads compare with other popup and widget tools?
Thrive Leads's GPA of 1.8 is higher than 1 of the 25 other popup and widget tools we grade, and level with 1.
Is Thrive Leads good value for money?
ToolGPA grades Thrive Leads D for value for money. Its paid plans start at $49.92 a month when paid by the year, against a middle price of $18.25 for the category: 20 of the 23 others that charge start lower.
Could I make my own version of Thrive Leads?
The plain part of Thrive Leads you could make: popups, forms and reports.
Where this guide comes from
The prices, plans, platforms and features were read from Thrive Leads’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Thrive Themes's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Thrive Themes. Prices change, so check thrivethemes.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Thrive Leads, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/thrive-leads
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Thrive Leads: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/thrive-leads
Know someone choosing between popup and widget tools?
Send them this guide: toolgpa.com/tools/thrive-leads/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded popup and widget tools after Thrive Leads, each with an Insider's Guide of its own.
- Popups & Website Widgets Insider's GuideEvery one of the 26 popup and widget tools we grade, compared
- Getsitecontrol Insider's GuidePopups, bars, forms and surveys, with email campaigns built in2.8 GPA
- MailMunch Insider's GuidePop-ups, embedded forms and landing pages to grow an email list2.6 GPA
- Nudgify Insider's GuideSocial proof and urgency notifications for stores and sites2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Thrive Leads’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Thrive Leads is a trademark of its owner, and this guide is not made, paid for or approved by Thrive Themes. Prices and plans change: check thrivethemes.com before you buy.