The MailMunch Insider’s Guide
Everything we know about MailMunch in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
MailMunch
The Insider’s Guide
Pop-ups, embedded forms and landing pages to grow an email list
Every plan, grade, refund rule and rival among popup and widget tools, read from MailMunch’s own pages.
Made by Mailmunch · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from MailMunch’s own pages, its app-store listings and our grades. Every fact in it is on MailMunch’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 21 of the 25 other popup and widget tools we grade
MailMunch is a lead-capture service with pop-ups, top bars, scroll boxes, embedded and sidebar forms, landing pages and a welcome email, plus newsletters and automations on Shopify. It runs on WordPress, Shopify and other platforms, and syncs subscribers to common email services.
To get you started, here are 9 things to know about MailMunch, taken from its own pages and our grades.
No rating on record; you build forms and connect an email service.
- 1
Best for email-list pop-ups and forms with a free plan
Its own pricing pages block automated reading, so these prices come from its Shopify listing and may differ elsewhere.
- 2
Paid plans start at $15 a month
As its pricing page puts it: $15 per month for up to 5,000 contacts.
- 3
There is a free plan
Free plan on its Shopify listing: unlimited subscribers, forms and pop-ups, landing pages, an automated welcome email and basic analytics.
- 4
It runs on Web
Web.
- 5
Several form types
Pop-up, embedded, top bar, scroll box and sidebar opt-in forms, built from themes and customized without code.
- 6
Exit-intent and page targeting
Show a form when a visitor is about to leave, or limit it to chosen pages, categories or posts through display rules.
- 7
A/B testing
Create different opt-in forms and see which one gets more subscribers; the Shopify listing also mentions multivariate split tests.
- 8
A 2.6 GPA, above 21 of 25
That is against the other popup and widget tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace MailMunch you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
MailMunch at a glance
- Pricing
- Free plan, from $15 per month for up to 5,000 contacts
- Free plan
- Yes
- Free trial
- 14-day free trial of the paid plan
- Runs on
- Web
- Made by
- Mailmunch
- Category
- Popups & Website Widgets
- Our grade
- 2.6 GPA, good
The report card
Best for email-list pop-ups and forms with a free plan
MailMunch builds pop-ups, embedded forms and landing pages for email capture, with a free plan and Premium at $15 a month per 5,000 contacts. Its own pricing pages block automated reading, so these prices come from its Shopify listing and may differ elsewhere.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | The Shopify listing shows a free plan with unlimited subscribers, forms and pop-ups, and Premium at $15 a month per 5,000 contacts; the main site's prices were not readable. |
| Free plan and trial | B | Free plan with unlimited subscribers, forms, pop-ups, landing pages and a welcome email. |
| Features | C | Several form types, exit-intent, A/B testing, landing pages and newsletters. The listing does not say which of these are on the free plan. |
| Ease of use | C | No rating on record; you build forms and connect an email service. |
| Platforms and integrations | B | Web only, with eight integrations listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who MailMunch is for
- Fits if you want pop-ups and a free email capture plan to start
- Works for Shopify stores that want to build a list
Who it is not for
- Watch out: the price comes from the Shopify listing, as MailMunch's own pages block reading
- Watch out: third-party sites quote other plan names and prices, so check before buying
- Pricey if your list grows, since Premium is $15 per 5,000 contacts and rises
- Tight on WordPress, where the free plugin needs a MailMunch account for premium features
Good to know
Good for
- WordPress and Shopify owners building a first email list
- Sites that want pop-ups plus landing pages without paying at the start
- Shops needing forms and basic newsletters in one tool
Worth knowing
- Its own pricing pages block automated reading, so these prices come from the Shopify App Store listing and may differ from the main site.
- Third-party sites quote other plan names and prices, so check the current pricing page before buying.
- The Premium price on the Shopify listing is per 5,000 contacts and rises as the list grows.
- On WordPress, the free plugin needs a MailMunch account for the premium features.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$15
A month to start. There is a free plan too
MailMunch has a free plan. Paid plans start at $15 per month for up to 5,000 contacts.
Free plan with unlimited subscribers, forms, pop-ups, landing pages and a welcome email.
Free
$0
Unlimited subscribers, forms and pop-ups, landing pages, a welcome email and basic analytics.
Premium
$15
per month for up to 5,000 contacts
Adds email notifications, analytics, custom domains, premium templates and a content gate. Price rises with contacts.
The free plan
Free plan on its Shopify listing: unlimited subscribers, forms and pop-ups, landing pages, an automated welcome email and basic analytics.
Trying it first
14-day free trial of the paid plan
Read from apps.shopify.com on Nov 12, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Pop-ups, embedded forms and landing pages to grow an email list. Here is what it does, as its own site describes it, and what it covers: marketing automation, forms, email campaigns, a/B testing, popups.
Several form types, exit-intent, A/B testing, landing pages and newsletters.
- Several form types
- Pop-up, embedded, top bar, scroll box and sidebar opt-in forms, built from themes and customized without code.
- Exit-intent and page targeting
- Show a form when a visitor is about to leave, or limit it to chosen pages, categories or posts through display rules.
- A/B testing
- Create different opt-in forms and see which one gets more subscribers; the Shopify listing also mentions multivariate split tests.
- Landing pages
- Build landing pages for lead campaigns; they are part of the free plan on the Shopify listing.
- Email sync or CSV export
- Pass subscribers to Mailchimp, Constant Contact, AWeber, GetResponse, Campaign Monitor and others, or export them as CSV.
- Newsletters and automations
- The Shopify app adds newsletters, behavior-driven automations and an AI-assisted campaign creator on top of forms.
Where it runs
- Web
What it works with
- Mailchimp
- Constant Contact
- AWeber
- GetResponse
- Campaign Monitor
- Kit (ConvertKit)
- Infusionsoft
- Intercom
MailMunch is made by Mailmunch.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
21/25
Other popup and widget tools it is graded above
MailMunch's GPA of 2.6 is higher than 21 of the 25 other popup and widget tools we grade, and level with 3.
It stands best on free plan and trial (B, above 20 of 25) and worst on features (C, above 0).
Its paid plans start at $15 a month, against a middle price of $18.25 for the category: 10 of the 23 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 26 popup and widget tools we grade, cut by the letter each got. MailMunch’s own letter is outlined.
- BValue for moneyAbove 17 of 25
- BFree plan and trialAbove 20 of 25
- CFeaturesAbove 0 of 25
- CEase of useAbove 0 of 25
- BPlatforms and integrationsAbove 2 of 25
Price against what you get
Each dot is one of 24 popup and widget tools. Further left costs less; higher up scores better on features, ease of use and platforms. MailMunch is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace MailMunch you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.6 is higher than 21 of the 25 other popup and widget tools we grade. It costs $180 a year.
What you could make
- Popups and forms: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Mailchimp, Constant Contact and AWeber among them.
What this rests on. MailMunch’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
OptinMonster, BDOW!, Hello Bar, Poptin and ConvertBox
The 5 tools MailMunch is most often weighed against, with where each one differs from it.
- 1.8GPA
OptinMonster
From $210/yr
Pop-ups, floating bars and opt-in forms added to an existing site.
- MailMunch has a free plan. OptinMonster does not.
- MailMunch also covers marketing automation and email campaigns.
- OptinMonster also covers templates and no-code.
- 2.2GPA
BDOW!
Free trial · from $19/mo
Popups, sticky bars and sign-up forms with email, formerly Sumo.
- MailMunch has a free plan. BDOW! does not, though it has a free trial.
- MailMunch also covers marketing automation.
- 2.2GPA
Hello Bar
Free trial · from $29/mo
Top bars, popups and slide-ins for collecting leads on any site.
- MailMunch has a free plan. Hello Bar does not, though it has a free trial.
- MailMunch also covers marketing automation and email campaigns.
- Hello Bar also covers templates.
- 2.4GPA
Poptin
Free plan · from $19/mo
Popups and embedded forms, with email campaigns and automations.
- 2.0GPA
ConvertBox
From $495 one-time
Targeted on-site messages, forms and quizzes, sold for a one-time fee.
- MailMunch has a free plan. ConvertBox does not.
- MailMunch also covers marketing automation and email campaigns.
- ConvertBox also covers surveys.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is MailMunch free?
MailMunch has a free plan. Free plan on its Shopify listing: unlimited subscribers, forms and pop-ups, landing pages, an automated welcome email and basic analytics.
How much does MailMunch cost?
MailMunch lists 2 plans. Free: $0.
What platforms does MailMunch work on?
MailMunch is available on Web.
Does MailMunch have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. MailMunch is listed for Web.
Does MailMunch have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. MailMunch is listed for Web.
Is MailMunch open source?
MailMunch is not described as open source on its own site, as read on Nov 12, 2026.
What does MailMunch integrate with?
MailMunch's listing names Mailchimp, Constant Contact, AWeber, GetResponse, Campaign Monitor, Kit (ConvertKit), Infusionsoft and Intercom.
Does MailMunch have a free trial?
Yes. 14-day free trial of the paid plan.
Who makes MailMunch?
MailMunch is made by Mailmunch.
What are the alternatives to MailMunch?
The closest alternatives to MailMunch in our directory are OptinMonster, BDOW!, Hello Bar, Poptin and ConvertBox.
How does MailMunch compare with other popup and widget tools?
MailMunch's GPA of 2.6 is higher than 21 of the 25 other popup and widget tools we grade, and level with 3.
Is MailMunch good value for money?
ToolGPA grades MailMunch B for value for money. Its paid plans start at $15 a month, against a middle price of $18.25 for the category: 10 of the 23 others that charge start lower.
Could I make my own version of MailMunch?
To replace MailMunch you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from MailMunch’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Mailmunch's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Mailmunch. Prices change, so check mailmunch.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- MailMunch, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/mailmunch
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "MailMunch: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/mailmunch
Know someone choosing between popup and widget tools?
Send them this guide: toolgpa.com/tools/mailmunch/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded popup and widget tools after MailMunch, each with an Insider's Guide of its own.
- Popups & Website Widgets Insider's GuideEvery one of the 26 popup and widget tools we grade, compared
- Getsitecontrol Insider's GuidePopups, bars, forms and surveys, with email campaigns built in2.8 GPA
- Nudgify Insider's GuideSocial proof and urgency notifications for stores and sites2.6 GPA
- OptiMonk Insider's GuidePopups for online stores, built by an AI agent you describe them to2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what MailMunch’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. MailMunch is a trademark of its owner, and this guide is not made, paid for or approved by Mailmunch. Prices and plans change: check mailmunch.com before you buy.