MailMunch vs Poptin (2026): which should you pick?
As of Nov 12, 2026, MailMunch grades higher than Poptin: 2.6 against 2.4 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
MailMunch grades higher on value for money and the free plan. Poptin grades higher on features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
MailMunch
Pop-ups, embedded forms and landing pages to grow an email list
Poptin
Popups and embedded forms, with email campaigns and automations
Which one is for you
Pick MailMunch if
- Fits if you want pop-ups and a free email capture plan to start
- Works for Shopify stores that want to build a list
Look elsewhere if
- Watch out: the price comes from the Shopify listing, as MailMunch's own pages block reading
- Watch out: third-party sites quote other plan names and prices, so check before buying
- Pricey if your list grows, since Premium is $15 per 5,000 contacts and rises
- Tight on WordPress, where the free plugin needs a MailMunch account for premium features
Pick Poptin if
- Fits if you want popups and email campaigns from one account
- Works for running a few sites, as Pro covers 4 domains
Look elsewhere if
- Tight if you're on the free plan, which stops at 1,000 visitors a month on one domain with Poptin branding
- Pricey if you mostly want email, as Growth reaches $119 a month at 10,000 contacts
- Not for you if you want a low-priced popup on a busy site, as Basic stops at 10,000 visitors
- Watch out: Basic covers a single domain; unlimited domains, sub-accounts and users need Agency at $95 a month
- Pricey if you pay monthly, at $59 for Pro against $47 billed yearly
How we grade them
| 2.6GPAMailMunchGood | 2.4GPAPoptinFair | |
|---|---|---|
| Value for money | BThe Shopify listing shows a free plan with unlimited subscribers, forms and pop-ups, and Premium at $15 a month per 5,000 contacts; the main site's prices were not readable. | CPoptin counts unique visitors, so 20,000 a month is past Basic's 10,000 and onto Pro: $47 a month billed yearly ($59 monthly) for 50,000 visitors on 4 domains. That's on the dear side of the middle for popup tools here. |
| Free plan and trial | BFree plan with unlimited subscribers, forms, pop-ups, landing pages and a welcome email. | CFree forever with unlimited popups, but only for 1,000 visitors a month on one domain, with Poptin branding. A tiny blog might live on it. Most sites will hit the cap quickly. |
| Features | CSeveral form types, exit-intent, A/B testing, landing pages and newsletters. The listing does not say which of these are on the free plan. | BBars, slide-ins, full-screen and gamified popups, embedded forms, exit intent, 15+ targeting rules, A/B tests, teasers and coupons, plus email campaigns and automated sequences on top. It covers the whole job. |
| Ease of use | CNo rating on record; you build forms and connect an email service. | CNo rating on record. Templates get you started, but between 15+ targeting rules, triggers, A/B tests and an email builder, there's a fair bit to set up. |
| Platforms and integrations | BWeb only, with eight integrations listed. | BWeb, with 70+ integrations including Mailchimp, Klaviyo, HubSpot, Salesforce and ActiveCampaign, plus Zapier, Make, WordPress and its own API. No desktop or phone app, so B is the top. |
| Best for | email-list pop-ups and forms with a free plan | popups with email campaigns built in |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: MailMunch and Poptin. How we grade
Price against what you get
MailMunch starts at $15 a month and scores 2.3 out of 4 on features, ease of use and platforms. Poptin starts at $19 a month and scores 2.7.
Poptin scores higher, and starts $4 a month higher: the question is whether the extra is worth that to you. Of the other popup and widget tools on the chart, 1 scores higher than MailMunch for less, and none scores higher than Poptin for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| MailMunch | Poptin | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $15 per month for up to 5,000 contacts | $19 per month for up to 500 email contacts and 5,000 visitors (Growth) |
| Free plan | Free plan on its Shopify listing: unlimited subscribers, forms and pop-ups, landing pages, an automated welcome email and basic analytics. | 1,000 visitors a month on 1 domain with unlimited popups and Poptin branding, plus 250 email contacts and 500 email sends. |
| Free trial | 14-day free trial of the paid plan | None listed |
| Web | ||
| Made by | Mailmunch | Poptin |
| Price read from | apps.shopify.com | poptin.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
MailMunch
- Its own pricing pages block automated reading, so these prices come from the Shopify App Store listing and may differ from the main site.
- Third-party sites quote other plan names and prices, so check the current pricing page before buying.
- The Premium price on the Shopify listing is per 5,000 contacts and rises as the list grows.
- On WordPress, the free plugin needs a MailMunch account for the premium features.
Poptin
- The free plan stops at 1,000 visitors a month on one domain and shows Poptin branding.
- Basic covers a single domain; Pro allows 4, and unlimited domains, sub-accounts and users need Agency.
- Email is priced separately by contacts: Growth starts at $19 a month for 500 contacts and $119 at 10,000.
Key features
MailMunch
- Several form types
- Pop-up, embedded, top bar, scroll box and sidebar opt-in forms, built from themes and customized without code.
- Exit-intent and page targeting
- Show a form when a visitor is about to leave, or limit it to chosen pages, categories or posts through display rules.
- A/B testing
- Create different opt-in forms and see which one gets more subscribers; the Shopify listing also mentions multivariate split tests.
- Landing pages
- Build landing pages for lead campaigns; they are part of the free plan on the Shopify listing.
- Email sync or CSV export
- Pass subscribers to Mailchimp, Constant Contact, AWeber, GetResponse, Campaign Monitor and others, or export them as CSV.
- Newsletters and automations
- The Shopify app adds newsletters, behavior-driven automations and an AI-assisted campaign creator on top of forms.
Poptin
- Popup and form types
- Lightboxes, floating bars, full-screen overlays, slide-ins, gamified popups, social widgets, mobile popups and embedded contact or sign-up forms.
- Triggers and targeting
- More than 15 targeting rules by behavior, location, device and page, display frequency controls, and exit-intent triggers.
- A/B testing and teasers
- Compare timing, templates and triggers between popup versions, and show a small teaser icon that opens the full popup on a click.
- Coupons
- Create coupon codes inside a popup to give shoppers a reason to buy now.
- Email campaigns and automations
- A drag-and-drop email builder, segments, tags, one-off campaigns and automated sequences triggered by what contacts do.
- 70+ integrations and an API
- Sends leads to email tools and CRMs such as Mailchimp, Klaviyo, HubSpot and Salesforce, with more through Zapier and Make, plus its own API.
Plans
MailMunch
Free$0
Unlimited subscribers, forms and pop-ups, landing pages, a welcome email and basic analytics.
Premium$15
per month for up to 5,000 contacts
Adds email notifications, analytics, custom domains, premium templates and a content gate. Price rises with contacts.
Poptin
Free$0
1,000 visitors a month on 1 domain, unlimited popups and forms with Poptin branding, 250 email contacts and 500 email sends.
Growth (Emails & Poptins)$19
per month for up to 500 contacts, billed monthly
Unlimited emails, 5,000 visitors a month on unlimited domains, no branding. Rises with the list: $119 a month at 10,000 contacts.
Basic$20
per month for up to 10,000 visitors, billed annually ($25 monthly)
Popups only: unlimited popups and forms on 1 domain without Poptin branding, with chat and email support.
Pro$47
per month for up to 50,000 visitors, billed annually ($59 monthly)
Popups only, on up to 4 domains.
Agency$95
per month for up to 150,000 visitors, billed annually ($119 monthly)
Unlimited domains, sub-accounts and users for clients, and premium support. Steps up to 2,000,000 visitors at $799 a month yearly.
EnterpriseCustom
Custom visitor limits, extra security, a dedicated account manager and migration help.
Ways to pay less
MailMunch
No public discounts listed.
Poptin
- Annual discount
Yearly billing saves 20% on popup plans
Basic is $20 a month billed yearly ($240) against $25 monthly, Pro $47 against $59 and Agency $95 against $119.
Common questions
Which is cheaper, MailMunch or Poptin?
As of Nov 12, 2026, MailMunch is cheaper to start with: $15 a month, against $19 a month for Poptin. MailMunch starts at $15 per month for up to 5,000 contacts, and Poptin starts at $19 per month for up to 500 email contacts and 5,000 visitors (Growth).
Which has a free plan, MailMunch or Poptin?
As of Nov 12, 2026, both MailMunch and Poptin have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.