MailMunch vs BDOW! (2026): which should you pick?
As of Nov 12, 2026, MailMunch grades higher than BDOW!: 2.6 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
MailMunch grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
MailMunch
Pop-ups, embedded forms and landing pages to grow an email list
BDOW!
Popups, sticky bars and sign-up forms with email, formerly Sumo
Which one is for you
Pick MailMunch if
- Fits if you want pop-ups and a free email capture plan to start
- Works for Shopify stores that want to build a list
Look elsewhere if
- Watch out: the price comes from the Shopify listing, as MailMunch's own pages block reading
- Watch out: third-party sites quote other plan names and prices, so check before buying
- Pricey if your list grows, since Premium is $15 per 5,000 contacts and rises
- Tight on WordPress, where the free plugin needs a MailMunch account for premium features
Pick BDOW! if
- Fits if your site is on Showit, since you add it from inside your Showit account
- Works for WooCommerce shops that want cart recovery and discount popups
Look elsewhere if
- Skip it if you sell on Shopify, as its Shopify app is unavailable for now
- Not for you if you want to try it without a card, as the 14-day trial needs one
- Pricey if you run several sites, as each one needs its own Pro plan
- Tight if your list grows, as Pro rises to $48 a month at 10,000 stored contacts and 50,000+ is quoted
- Watch out: the site's menu still says free forever, but there's no longer a free plan
How we grade them
| 2.6GPAMailMunchGood | 2.2GPABDOW!Fair | |
|---|---|---|
| Value for money | BThe Shopify listing shows a free plan with unlimited subscribers, forms and pop-ups, and Premium at $15 a month per 5,000 contacts; the main site's prices were not readable. | BA site with 20,000 visitors pays $19 a month billed yearly ($25 monthly) for 1 site, as long as sign-ups go on to your own email tool once 1,000 contacts are stored. That's in the lowest-priced quarter here. Keep the list in BDOW! and it's $48 at 10,000 contacts. |
| Free plan and trial | BFree plan with unlimited subscribers, forms, pop-ups, landing pages and a welcome email. | DNo free plan any more, though the site's menu still says free forever. The 14-day trial needs a card up front, and you're charged unless you cancel before day 14. |
| Features | CSeveral form types, exit-intent, A/B testing, landing pages and newsletters. The listing does not say which of these are on the free plan. | CPopups, bars, welcome mats, scroll boxes and inline forms, exit intent, A/B tests, social proof, countdowns, cart recovery, discount codes and emails to your list, all on one plan. But its Shopify app is unavailable for now, so the shop tools stop at WooCommerce. |
| Ease of use | CNo rating on record; you build forms and connect an email service. | CNo rating on record. A drag-and-drop editor and templates help, and on Showit it's added from inside your account. You still build the forms, set the targeting and write the emails. |
| Platforms and integrations | BWeb only, with eight integrations listed. | BWeb, with Showit, WordPress and WooCommerce, and sign-ups sent to Mailchimp, Kit, Flodesk, Klaviyo and AWeber. No Shopify app for now, and no desktop or phone app. |
| Best for | email-list pop-ups and forms with a free plan | popups and list emails on Showit or WordPress |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: MailMunch and BDOW!. How we grade
Price against what you get
MailMunch starts at $15 a month and scores 2.3 out of 4 on features, ease of use and platforms. BDOW! starts at $19 a month and scores 2.3.
They score the same, and MailMunch starts $4 a month lower. Of the other popup and widget tools on the chart, 1 scores higher than MailMunch for less, and 2 score higher than BDOW! for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- MailMunch also covers marketing automation.
At a glance
| MailMunch | BDOW! | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $15 per month for up to 5,000 contacts | $19 per month for 1 site and 1,000 stored contacts, billed annually |
| Free plan | Free plan on its Shopify listing: unlimited subscribers, forms and pop-ups, landing pages, an automated welcome email and basic analytics. | None |
| Free trial | 14-day free trial of the paid plan | 14-day free trial, credit card required; you are not charged if you cancel before day 14 |
| Web | ||
| Made by | Mailmunch | Formilytics LLC (Showit) |
| Price read from | apps.shopify.com | bdow.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
MailMunch
- Its own pricing pages block automated reading, so these prices come from the Shopify App Store listing and may differ from the main site.
- Third-party sites quote other plan names and prices, so check the current pricing page before buying.
- The Premium price on the Shopify listing is per 5,000 contacts and rises as the list grows.
- On WordPress, the free plugin needs a MailMunch account for the premium features.
BDOW!
- There is no longer a free plan: the trial needs a card, though the site's menu still says free forever.
- Each plan covers one site; a second site needs a second Pro subscription.
- Its Shopify app is unavailable for now; the vendor says a new one is coming.
- Past the stored-contact limit, new sign-ups are only forwarded to your connected email tool; 50,000+ contacts is priced on request.
Key features
MailMunch
- Several form types
- Pop-up, embedded, top bar, scroll box and sidebar opt-in forms, built from themes and customized without code.
- Exit-intent and page targeting
- Show a form when a visitor is about to leave, or limit it to chosen pages, categories or posts through display rules.
- A/B testing
- Create different opt-in forms and see which one gets more subscribers; the Shopify listing also mentions multivariate split tests.
- Landing pages
- Build landing pages for lead campaigns; they are part of the free plan on the Shopify listing.
- Email sync or CSV export
- Pass subscribers to Mailchimp, Constant Contact, AWeber, GetResponse, Campaign Monitor and others, or export them as CSV.
- Newsletters and automations
- The Shopify app adds newsletters, behavior-driven automations and an AI-assisted campaign creator on top of forms.
BDOW!
- Popups, bars and forms
- Pop-ups, smart bars, welcome mats, scroll boxes, click-triggered and inline forms, built in a drag-and-drop editor from templates.
- Targeting rules
- Show or hide a form by device, page or URL, exit intent, new or returning visitor and referrer.
- Email to the list
- Send welcome emails, campaigns and broadcasts to the contacts it collects, with no cap on the number of sends.
- Social proof and countdowns
- Notifications of recent sign-ups and purchases, shown up to 50,000 page views, and evergreen countdown timers that start for each visitor.
- Ecommerce offers
- Discount codes, cart abandonment recovery and in-cart offers to raise order value, with revenue reports; it connects to WooCommerce.
- A/B tests and analytics
- Split-test form variations, pick a winner in one click, and keep email and form statistics for 2 years.
Plans
MailMunch
Free$0
Unlimited subscribers, forms and pop-ups, landing pages, a welcome email and basic analytics.
Premium$15
per month for up to 5,000 contacts
Adds email notifications, analytics, custom domains, premium templates and a content gate. Price rises with contacts.
BDOW!
Pro$19
per month for up to 1,000 contacts, billed annually ($25 monthly)
1 site, every feature and unlimited email sends; $228 a year. Price rises with stored contacts: $48 a month at 10,000 ($60 billed monthly).
Ways to pay less
MailMunch
No public discounts listed.
BDOW!
- Annual discount
Annual billing saves $72 a year
Pro is $19 a month billed yearly ($228) against $25 billed monthly; the saving grows with the contact tier.
Common questions
Which is cheaper, MailMunch or BDOW!?
As of Nov 12, 2026, MailMunch is cheaper to start with: $15 a month, against $19 a month for BDOW!. MailMunch starts at $15 per month for up to 5,000 contacts, and BDOW! starts at $19 per month for 1 site and 1,000 stored contacts, billed annually.
Which has a free plan, MailMunch or BDOW!?
As of Nov 12, 2026, only MailMunch has a free plan. BDOW! does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.