Virtuous review (2026): is it worth it?
Nonprofit CRM with fundraising, volunteer and analytics products
Black Friday: is there a Virtuous sale?
Virtuous report card
Weak · out of 4.0 · graded Nov 12, 2026
Best for a nonprofit CRM, bought on a quote
Virtuous covers donor management, journeys and reporting for nonprofits, with fundraising forms, volunteers and analytics sold as separate products. Nothing has a published price, and the CRM tier depends on your annual fundraising revenue.
Who Virtuous is for
- Fits if you run a mid-sized or large fundraising team
- Works for teams building their own integrations on the API
Who Virtuous is not for
- Skip it if you want a price on the page, as every product says request pricing
- Watch out: CRM+ tiers follow annual fundraising revenue, with Platform up to $5 million and Enterprise above
- Watch out: forms, volunteers, analytics and outreach are each priced separately
- Not for you if you want a free plan or trial, because neither is listed
Why Virtuous gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyNo price is published; every product says to request pricing.
- FFree plan and trialNo free plan and no trial is listed on the pricing page.
- CFeaturesDonor and pipeline management, journeys and reporting. Raise forms, Volunteer, Momentum and Analytics are separate products.
- CEase of useNo store rating on record. A donor database with journeys and integrations to set up.
- BPlatforms and integrationsWeb, with Blackbaud and Bloomerang imports and a public API.
What these grades rest on. Graded from this listing, whose facts were read from Virtuous's own pages on 12 November 2026. Its pricing page answered us with a bot check, so we carried on from the listing. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Virtuous? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/virtuous#review"><img src="https://toolgpa.com/badge/virtuous.svg" alt="Virtuous: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where Virtuous stands among CRM tools
Virtuous's GPA of 1.8 is higher than 5 of the 72 other CRM tools we grade, and level with 11.
It stands best on platforms and integrations (B, above 10 of 72) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 73 CRM tools we grade, cut by the letter each got. Virtuous’s own letter is outlined.
- CValue for moneyAbove 27 of 72, level with 36
- FFree plan and trialAbove 0 of 72, level with 11
- CFeaturesAbove 1 of 72, level with 33
- CEase of useAbove 1 of 72, level with 59
- BPlatforms and integrationsAbove 10 of 72, level with 55
Keep Virtuous, or make your own?
Keep it
To replace Virtuous you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 56 of the 72 other CRM tools grade higher.
What you could make
- Sales pipeline, reports and forms: an app builder makes these well.
What you could not
- Email sent in volume that still reaches the inbox.
- Connections to other products, each kept working as those products change.
- What a company asks for before it lets staff use something: roles and permissions.
What this rests on. Virtuous’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Virtuous?
Virtuous is a donor CRM for nonprofits, sold as CRM+ together with separate products for online giving (Raise), volunteers, analytics and donor outreach (Momentum). CRM+ comes in Platform and Enterprise tiers split by annual fundraising revenue, and every price is quoted on request.
Worth knowing
- No prices are published; every product on the pricing page says to request pricing.
- CRM+ tiers are set by annual fundraising revenue: Platform up to $5 million, Enterprise above.
- Raise, Volunteer, Analytics, Momentum and Insights are separate products, each priced separately.
- Its site answered automated page reads with a bot check, so details here come from the pricing page and API docs.
Key features
- Donor and pipeline management
- CRM+ manages contacts, gifts and donor relationships, with pipeline tracking and unlimited users, according to the pricing page.
- Marketing and journey automation
- CRM+ lists marketing and communications tools and workflow and journey automation for donor outreach.
- Reporting and analytics
- CRM+ includes reporting. Virtuous Analytics is a separate business intelligence product with role-based reporting and board-ready formatting.
- Donation forms with Raise
- Raise covers customizable donation forms, landing pages, project-based giving and real-time dashboards.
- Momentum donor outreach
- Momentum gives fundraisers a prioritized donor inbox, personalized email drafting and engagement plans that log back to the CRM.
- API and volunteer tools
- A public API covers CRM, Raise, Volunteer, Analytics and Momentum. Virtuous Volunteer handles onboarding, scheduling and communication.
Virtuous pricing
We could not confirm Virtuous’s current pricing from its own site, so we are not listing plans here. See virtuous.org for current prices.
Works with
- Blackbaud
- Bloomerang
Virtuous alternatives
- Virtuous vs Neon CRM
From $99/mo
- Virtuous vs Salesforce
Free plan · from $25/mo
- Virtuous vs HubSpot
Free plan · from $20/mo
- Virtuous vs Zoho CRM
Free plan · from $14/mo
Common questions
Does Virtuous have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Virtuous is listed for Web.
Does Virtuous have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Virtuous is listed for Web.
Is Virtuous open source?
Virtuous is not described as open source on its own site, as read on Nov 12, 2026.
Does Virtuous have an API?
Yes. Virtuous offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.