Bloomerang vs Virtuous (2026): which should you pick?
As of Nov 12, 2026, Bloomerang and Virtuous share a 1.8 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on which platforms you need.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Virtuous
Nonprofit CRM with fundraising, volunteer and analytics products
Paid
Which one is for you
Pick Bloomerang if
- Fits if you run a nonprofit and track donors and giving
- Works for small charities that want a mobile app for fundraising
Look elsewhere if
- Skip it if you want a price first, because none is published
- Not for you if you need a sales pipeline, as it is built for fundraising
- Watch out: plans are annual and based on the number of constituents
- Watch out: Tap to Pay is stated for iOS devices only
Pick Virtuous if
- Fits if you run a mid-sized or large fundraising team
- Works for teams building their own integrations on the API
Look elsewhere if
- Skip it if you want a price on the page, as every product says request pricing
- Watch out: CRM+ tiers follow annual fundraising revenue, with Platform up to $5 million and Enterprise above
- Watch out: forms, volunteers, analytics and outreach are each priced separately
- Not for you if you want a free plan or trial, because neither is listed
How we grade them
| 1.8GPABloomerangWeak | 1.8GPAVirtuousWeak | |
|---|---|---|
| Value for money | CNo price is published; the page builds a quote from your details, so the cost is graded in the middle. | CNo price is published; every product says to request pricing. |
| Free plan and trial | FNo free plan or trial is listed. The pricing page leads to a demo. | FNo free plan and no trial is listed on the pricing page. |
| Features | CConstituent profiles, giving insights, email campaigns, data cleanup, a mobile app and volunteer management. It is built for nonprofit fundraising, not general sales. | CDonor and pipeline management, journeys and reporting. Raise forms, Volunteer, Momentum and Analytics are separate products. |
| Ease of use | CNo store rating on record. Importing donors and setting up campaigns is setup work. | CNo store rating on record. A donor database with journeys and integrations to set up. |
| Platforms and integrations | BWeb, iOS and Android, with QuickBooks, Mailchimp, Constant Contact and DonorSearch connections. No desktop app. | BWeb, with Blackbaud and Bloomerang imports and a public API. |
| Best for | donor management for nonprofits | a nonprofit CRM, bought on a quote |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Bloomerang and Virtuous. How we grade
Where they differ
- Bloomerang also covers email campaigns.
- Virtuous also covers sales pipeline and marketing automation.
In commonWebPublic APIWorkflow automationFormsReports
At a glance
| Bloomerang | Virtuous | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Bloomerang | Virtuous |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Bloomerang
- No prices are published; the pricing page asks for details and builds a quote.
- The pricing page says plans are annual and based on the number of constituents.
- Tap to Pay is stated for iOS devices only.
- It is built for nonprofit fundraising, not for a general sales pipeline.
Virtuous
- No prices are published; every product on the pricing page says to request pricing.
- CRM+ tiers are set by annual fundraising revenue: Platform up to $5 million, Enterprise above.
- Raise, Volunteer, Analytics, Momentum and Insights are separate products, each priced separately.
- Its site answered automated page reads with a bot check, so details here come from the pricing page and API docs.
Key features
Bloomerang
- Constituent profiles and timelines
- Each supporter has one profile with a timeline of donations, interactions and engagement, plus dynamic groups for targeted outreach.
- Dashboards and giving insights
- Interactive reports track giving trends, campaign results and donor growth, with insights that blend activity and giving potential.
- Email campaigns and automated outreach
- An AI assistant and template library help write email campaigns, and outreach can be automated from a first gift onward.
- Data cleanup tools
- Nightly National Change of Address updates, duplicate detection, deceased-donor suppression and wealth insights are built in.
- Mobile app
- Apps for iOS and Android show supporter details and tasks, and Tap to Pay accepts gifts on iOS devices without a card reader.
- Volunteer management
- Bloomerang Volunteer is a separate product in the same platform, sold alongside the fundraising and CRM products.
Virtuous
- Donor and pipeline management
- CRM+ manages contacts, gifts and donor relationships, with pipeline tracking and unlimited users, according to the pricing page.
- Marketing and journey automation
- CRM+ lists marketing and communications tools and workflow and journey automation for donor outreach.
- Reporting and analytics
- CRM+ includes reporting. Virtuous Analytics is a separate business intelligence product with role-based reporting and board-ready formatting.
- Donation forms with Raise
- Raise covers customizable donation forms, landing pages, project-based giving and real-time dashboards.
- Momentum donor outreach
- Momentum gives fundraisers a prioritized donor inbox, personalized email drafting and engagement plans that log back to the CRM.
- API and volunteer tools
- A public API covers CRM, Raise, Volunteer, Analytics and Momentum. Virtuous Volunteer handles onboarding, scheduling and communication.
Plans
Bloomerang
Pricing could not be confirmed. See bloomerang.com.
Virtuous
Pricing could not be confirmed. See virtuous.org.
Common questions
Which is cheaper, Bloomerang or Virtuous?
As of Nov 12, 2026, Bloomerang has no price we could confirm, and Virtuous has no price we could confirm.
Which has a free plan, Bloomerang or Virtuous?
As of Nov 12, 2026, neither Bloomerang nor Virtuous has a free plan.
Which platforms do Bloomerang and Virtuous run on?
As of Nov 12, 2026, only Bloomerang lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.