Bloomerang vs Keela (2026): which should you pick?
As of Nov 13, 2026, Bloomerang grades higher than Keela: 1.8 against 1.4 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Bloomerang grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Keela
Donor management CRM with email and donation forms for nonprofits
Which one is for you
Pick Bloomerang if
- Fits if you run a nonprofit and track donors and giving
- Works for small charities that want a mobile app for fundraising
Look elsewhere if
- Skip it if you want a price first, because none is published
- Not for you if you need a sales pipeline, as it is built for fundraising
- Watch out: plans are annual and based on the number of constituents
- Watch out: Tap to Pay is stated for iOS devices only
Pick Keela if
- Fits if you want unlimited forms, emails and support at one monthly price
- Works for nonprofits in the USA, Canada or Australia
Look elsewhere if
- Pricey if your list is big: $438 a month at 10,000 contacts, and custom above that
- Skip it if you need pipelines or texting in the base price, as they are extra
- Not for you if you are outside the USA, Canada or Australia: data is stored there only
- Watch out: the pricing page does not state its currency
How we grade them
| 1.8GPABloomerangWeak | 1.4GPAKeelaWeak | |
|---|---|---|
| Value for money | CNo price is published; the page builds a quote from your details, so the cost is graded in the middle. | D$164 a month for up to 1,000 contacts billed annually, and $438 at 10,000. That is several times the category's $29 middle, with texting and pipelines still extra. |
| Free plan and trial | FNo free plan or trial is listed. The pricing page leads to a demo. | FNo free plan and no trial on record, so the first step is a demo or a quote. |
| Features | CConstituent profiles, giving insights, email campaigns, data cleanup, a mobile app and volunteer management. It is built for nonprofit fundraising, not general sales. | CDonor profiles, automated journeys, donation forms, email and projects. Pipelines, texting, wealth screening and Premium Care are sold on top. |
| Ease of use | CNo store rating on record. Importing donors and setting up campaigns is setup work. | CNo store rating on record, and you set up forms, journeys and imports. |
| Platforms and integrations | BWeb, iOS and Android, with QuickBooks, Mailchimp, Constant Contact and DonorSearch connections. No desktop app. | CWeb only on the pages read, with no integrations listed. |
| Best for | donor management for nonprofits | a donor CRM billed by contact count |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Bloomerang and Keela. How we grade
Where they differ
- Keela also covers sMS marketing.
At a glance
| Bloomerang | Keela | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | $164 per month for up to 1,000 contacts, billed annually |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Bloomerang | Networks for Change Inc. |
| Price read from | Not confirmed | keela.co |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Bloomerang
- No prices are published; the pricing page asks for details and builds a quote.
- The pricing page says plans are annual and based on the number of constituents.
- Tap to Pay is stated for iOS devices only.
- It is built for nonprofit fundraising, not for a general sales pipeline.
Keela
- Pipelines, texting, wealth screening and Premium Care are listed as additional features, priced through sales.
- Cost climbs steeply with contacts: $164 a month at 1,000 and $438 at 10,000, billed annually.
- Data is stored in the USA, Canada or Australia only, by where the nonprofit is based.
- The pricing page does not state the currency of its figures; the site has USA, Canada and Australia editions.
Key features
Bloomerang
- Constituent profiles and timelines
- Each supporter has one profile with a timeline of donations, interactions and engagement, plus dynamic groups for targeted outreach.
- Dashboards and giving insights
- Interactive reports track giving trends, campaign results and donor growth, with insights that blend activity and giving potential.
- Email campaigns and automated outreach
- An AI assistant and template library help write email campaigns, and outreach can be automated from a first gift onward.
- Data cleanup tools
- Nightly National Change of Address updates, duplicate detection, deceased-donor suppression and wealth insights are built in.
- Mobile app
- Apps for iOS and Android show supporter details and tasks, and Tap to Pay accepts gifts on iOS devices without a card reader.
- Volunteer management
- Bloomerang Volunteer is a separate product in the same platform, sold alongside the fundraising and CRM products.
Keela
- Donor database and profiles
- Donor profiles with full gift history, household relationships, soft credits and custom fields.
- Automated journeys
- Pre-built and custom workflows for receipts, thank-yous and lapsed donor nudges.
- AI-powered donation forms
- Donation forms with preset gift asks and recurring donation prompts, with no transaction fees charged by Keela.
- Email and texting
- Segmented lists, saved audiences and deliverability tools for email; texting is sold as an additional feature.
- Projects and membership
- Included on every plan: project management, membership management, volunteer management and compliant tax receipts.
Plans
Bloomerang
Pricing could not be confirmed. See bloomerang.com.
Keela
Up to 1,000 contacts$164
per month, up to 1,000 contacts, annual ($190 monthly)
Every plan includes unlimited forms, emails, donations and support. Prices rise with the contact count.
1,001 to 2,500 contacts$243
per month, up to 2,500 contacts, annual ($259 monthly)
Same features as every tier; the price follows the number of contacts.
2,501 to 5,000 contacts$316
per month, up to 5,000 contacts, annual ($357 monthly)
Marked most popular on the page. Contacts over 10,000 get custom pricing.
7,501 to 10,000+ contacts$438
per month, up to 10,000 contacts, annual ($489 monthly)
Top published step; the 5,001 to 7,500 step is $379 a month billed annually.
Ways to pay less
Bloomerang
No public discounts listed.
Keela
- Annual discount
Save up to 23% paying annually
The pricing page says paying annually saves up to 23% against monthly billing, depending on the contact tier.
Common questions
Which is cheaper, Bloomerang or Keela?
As of Nov 13, 2026, Bloomerang has no price we could confirm, and Keela starts at $164 per month for up to 1,000 contacts, billed annually.
Which has a free plan, Bloomerang or Keela?
As of Nov 13, 2026, neither Bloomerang nor Keela has a free plan.
Which platforms do Bloomerang and Keela run on?
As of Nov 13, 2026, only Bloomerang lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.