Keela vs Little Green Light (2026): which should you pick?
As of Nov 13, 2026, Little Green Light grades higher than Keela: 2.4 against 1.4 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Little Green Light grades higher on value for money, the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Keela
Donor management CRM with email and donation forms for nonprofits
Little Green Light
Donor management database for small and mid-size nonprofits
Which one is for you
Pick Keela if
- Fits if you want unlimited forms, emails and support at one monthly price
- Works for nonprofits in the USA, Canada or Australia
Look elsewhere if
- Pricey if your list is big: $438 a month at 10,000 contacts, and custom above that
- Skip it if you need pipelines or texting in the base price, as they are extra
- Not for you if you are outside the USA, Canada or Australia: data is stored there only
- Watch out: the pricing page does not state its currency
Pick Little Green Light if
- Fits if you run a small nonprofit and want every feature at one price per record count
- Works for teams of any size, since users are unlimited
Look elsewhere if
- Not for you if your organization is in the EU, UK or Switzerland, as the vendor does not sell there
- Pricey if your list is large: $135 a month at 50,000 records and $15 more per extra 10,000
- Watch out: online gifts also pay processor fees of 2.2% plus $0.30 and up
- Skip it if you want phone apps, as none are listed
How we grade them
| 1.4GPAKeelaWeak | 2.4GPALittle Green LightFair | |
|---|---|---|
| Value for money | D$164 a month for up to 1,000 contacts billed annually, and $438 at 10,000. That is several times the category's $29 middle, with texting and pipelines still extra. | C$45 a month for up to 2,500 records, rising to $135 at 50,000, against a category middle of $29. Unlimited users and every feature are on every tier. |
| Free plan and trial | FNo free plan and no trial on record, so the first step is a demo or a quote. | C30-day free trial on every new account with no card required. After that there is no free plan. |
| Features | CDonor profiles, automated journeys, donation forms, email and projects. Pipelines, texting, wealth screening and Premium Care are sold on top. | BConstituent and gift records, acknowledgments and receipts, email and appeals, online donation forms and reports for major gifts. Nothing in the listing is missing from a donor database's core job. |
| Ease of use | CNo store rating on record, and you set up forms, journeys and imports. | CNo store rating on record. You import and set up your records and forms before it pays off. |
| Platforms and integrations | CWeb only on the pages read, with no integrations listed. | BWeb only, with Mailchimp, Constant Contact, Stripe, PayPal, QuickBooks Online and Zapier. No desktop or phone apps are listed. |
| Best for | a donor CRM billed by contact count | donor records for small and mid-size nonprofits |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Keela and Little Green Light. How we grade
Price against what you get
Keela starts at $164 a month and scores 2.0 out of 4 on features, ease of use and platforms. Little Green Light starts at $45 a month and scores 2.7.
Little Green Light scores higher and starts $119 a month lower. Of the other CRM tools on the chart, 72 score higher than Keela for less, and 7 score higher than Little Green Light for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Keela also covers workflow automation and sMS marketing.
- Little Green Light also covers tasks.
At a glance
| Keela | Little Green Light | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $164 per month for up to 1,000 contacts, billed annually | $45 per month for up to 2,500 constituents, billed monthly |
| Free plan | None | None |
| Free trial | None listed | 30 days free on every new account, no credit card required |
| Web | ||
| Made by | Networks for Change Inc. | Little Green Light, LLC |
| Price read from | keela.co | littlegreenlight.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Keela
- Pipelines, texting, wealth screening and Premium Care are listed as additional features, priced through sales.
- Cost climbs steeply with contacts: $164 a month at 1,000 and $438 at 10,000, billed annually.
- Data is stored in the USA, Canada or Australia only, by where the nonprofit is based.
- The pricing page does not state the currency of its figures; the site has USA, Canada and Australia editions.
Little Green Light
- The vendor says it does not offer Little Green Light to organizations in the EU, UK or Switzerland.
- Online donations carry processor fees of 2.2% plus $0.30 per transaction and up, paid to the processor.
- Cost rises with record count: $135 a month at 50,000 constituents and $15 more per further 10,000.
- Platform is web only; the pages list no desktop or mobile apps.
Key features
Keela
- Donor database and profiles
- Donor profiles with full gift history, household relationships, soft credits and custom fields.
- Automated journeys
- Pre-built and custom workflows for receipts, thank-yous and lapsed donor nudges.
- AI-powered donation forms
- Donation forms with preset gift asks and recurring donation prompts, with no transaction fees charged by Keela.
- Email and texting
- Segmented lists, saved audiences and deliverability tools for email; texting is sold as an additional feature.
- Projects and membership
- Included on every plan: project management, membership management, volunteer management and compliant tax receipts.
Little Green Light
- Constituent and gift records
- Keeps donors, volunteers and members in one database with every gift, tags, documents and a log of mailings, emails, meetings and tasks.
- Acknowledgments and receipts
- Produces thank-you letters and receipts by mail or email from inside the system, plus mail-merge letters, labels and envelopes.
- Email and appeals
- Builds, schedules and sends emails for acknowledgments, appeals and event invitations, with segmented lists for solicitations.
- LGL Forms for online donations
- Donation forms that sync gifts into constituent records; payments are processed through Stripe or PayPal.
- Reports and major gifts
- Built-in and custom reports, scheduled reports, a dashboard of fundraising totals, and task series for managing major gift prospects.
Plans
Keela
Up to 1,000 contacts$164
per month, up to 1,000 contacts, annual ($190 monthly)
Every plan includes unlimited forms, emails, donations and support. Prices rise with the contact count.
1,001 to 2,500 contacts$243
per month, up to 2,500 contacts, annual ($259 monthly)
Same features as every tier; the price follows the number of contacts.
2,501 to 5,000 contacts$316
per month, up to 5,000 contacts, annual ($357 monthly)
Marked most popular on the page. Contacts over 10,000 get custom pricing.
7,501 to 10,000+ contacts$438
per month, up to 10,000 contacts, annual ($489 monthly)
Top published step; the 5,001 to 7,500 step is $379 a month billed annually.
Little Green Light
Up to 2,500 constituents$45
per month for up to 2,500 constituents, billed monthly
Every feature and unlimited users on every tier; the price follows the record count.
Up to 5,000 constituents$60
per month for up to 5,000 constituents, billed monthly
Same features. The price rises with the record count: $75 at 10,000 and $90 at 20,000.
Up to 50,000 constituents$135
per month for up to 50,000 constituents, billed monthly
Above 50,000 records it adds $15 a month per 10,000; accounts top out at 200,000 records.
Ways to pay less
Keela
- Annual discount
Save up to 23% paying annually
The pricing page says paying annually saves up to 23% against monthly billing, depending on the contact tier.
Little Green Light
- Annual discount
10% off for prepaying 12 months
Prepaying 12 months takes 10% off the monthly price; 6 months gets 5% and 3 months gets 2.5%.
Common questions
Which is cheaper, Keela or Little Green Light?
As of Nov 13, 2026, Little Green Light is cheaper to start with: $45 a month, against $164 a month for Keela. Keela starts at $164 per month for up to 1,000 contacts, billed annually, and Little Green Light starts at $45 per month for up to 2,500 constituents, billed monthly.
Which has a free plan, Keela or Little Green Light?
As of Nov 13, 2026, neither Keela nor Little Green Light has a free plan. Little Green Light has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.