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Attio

CRM with a customizable data model, workflows and AI agents

Free plan · from $35/moCRMChecked Oct 4, 2026
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Attio, as pictured on attio.com
How Attio presents itself. Image from attio.com.

What is Attio?

Attio is a CRM for sales and go-to-market teams. It syncs email and calendar activity, enriches company and contact records, and stores everything in a data model that can be extended with extra objects. Workflows, AI agents and reports run on top of that data, and Pro adds call recording and email sequences.

Attio has a free plan. Paid plans start at $35 per user / month, billed annually ($44 billed monthly). See every plan

Good for

  • Startups and small sales teams that want a CRM they can reshape as they grow
  • Teams that want records filled in from email and calendar activity rather than typed by hand
  • VC-backed startups that qualify for the startup program discount

Worth knowing

  • There is no desktop app: on a computer Attio runs in the browser, with a Chrome extension for Gmail and mobile apps for iOS and Android.
  • Free is capped at 3 seats and Plus at 10; only Pro and Enterprise have no seat limit.
  • Sequences and call recording need Pro or Enterprise, and SAML single sign-on is Enterprise only.
  • AI features and workflows consume monthly credits, so heavy use can mean adding extra workspace credits.

Key features

Customizable data model
Records sit in objects that you can add to as the business changes. The number of objects is capped by plan: 3 on Free, 5 on Plus, 12 on Pro and unlimited on Enterprise.
Email and calendar sync with enrichment
Connecting a mailbox and calendar keeps contacts up to date, and company and people records are enriched automatically. Free and Plus sync 1 email account per user; Pro syncs 2.
Workflows and AI agents
Workflows automate steps such as lead scoring and routing, and agents can research accounts on the web. Both draw on monthly workspace credits, and more credits can be added.
Ask Attio
An AI assistant that analyzes CRM data and creates records from a prompt. Each seat gets its own monthly credits for it: 100 on Free, 500 on Plus and 1,000 on Pro.
Call Intelligence and sequences
Pro and Enterprise workspaces can record calls with AI transcripts and insights, and send multi-step email sequences. Neither is available on Free or Plus.
Reporting
Insight and funnel reports on pipeline and revenue. Free is limited to 3 reports and Pro allows up to 100.

Attio pricing

Starts at
$35 per user / month, billed annually ($44 billed monthly)
Free plan
Up to 3 seats, 3 objects and 50,000 records, 200 email sends per user a month, up to 3 reports, and 100 seat credits plus 250 workspace credits a month for AI and workflows.
Free trial
14-day free trial of the Pro plan for new workspaces
Free$0Up to 3 seats, 3 objects and 50,000 records, with contact syncing, data enrichment and 200 email sends per user a month.
Plus$35per user / month, billed annually ($44 billed monthly)Up to 10 seats, 5 objects and 250,000 records, private lists, 1,000 email sends per user a month and 500 seat credits a month.
Pro$79per user / month, billed annually ($99 billed monthly)Unlimited seats, up to 12 objects and 1 million records, Call Intelligence, sequences, permission controls and unlimited email sends.
EnterpriseCustomBilled annually. Unlimited objects and teams, SAML single sign-on, admin controls and 2,500 seat credits a month.

Read from attio.com on Oct 4, 2026. Prices change, so confirm with Attio before you buy.

Pricing in detail

Ways to pay less

  • Annual discountSave 20% with annual billing

    Attio's pricing page gives a 20% discount on Plus and Pro when billed annually: Plus is $35 instead of $44 per user a month, and Pro is $79 instead of $99.

    Stated on attio.com
  • StartupsStartup program: 80% off Pro in year one

    VC-backed startups incorporated less than 10 years ago, with up to 10 seats, can apply within 90 days of creating a workspace for 80% off annual Pro in the first year and 30% off the second.

    Stated on attio.com

Works with

Who makes Attio

Attio is made by Attio Ltd., a venture-backed company with its headquarters in London. It earns money from subscriptions to the paid plans of its CRM, and said in August 2025 that it had 5,000 paying customers.

Based
London, with staff across Europe and the USattio.com
Ownership
Privately held. Privately held and venture-backed: its own funding announcements name GV, Redpoint Ventures, Balderton Capital, Point Nine and 01A as investors, and its pages name no parent company.attio.com
Funding
Raised a $52 million Series B led by GV in August 2025, with Redpoint Ventures, Balderton Capital, Point Nine and 01A taking part, according to its own announcement, which says it has raised $116 million to date. Earlier rounds on its blog: $33 million in August 2024, a $23.5 million Series A in March 2023 and a $7.7 million seed in November 2021.attio.comattio.comattio.comattio.com
Team
190+ team members, according to its careers pageattio.com
Founders and leaders
Hiring
36 open positions: 18 in engineering, 11 in go-to-market, 4 in marketing, 1 each in operations and product, and 1 general applicationattio.com
Referral program
A $200 digital gift card for each referred workspace that moves to Pro or Enterprise within 60 days of signing up and stays on the plan for 3 consecutive months. The referred team gets 10% off its first year.attio.com
Partner program
Expert partner program for consultants and agencies that implement Attio, in three tiers (Core, Advanced, Elite). Revenue share starts at the Core tier; the rate is not published. Separate programs cover app developers and creators.attio.com
Lately
Follow

Read on Oct 7, 2026 from the company’s own pages and from news reports. What is not stated there is left out.

Attio alternatives

All Attio alternatives comparedAll CRM tools

Featured in

Common questions

Is Attio free?

Attio has a free plan. Up to 3 seats, 3 objects and 50,000 records, 200 email sends per user a month, up to 3 reports, and 100 seat credits plus 250 workspace credits a month for AI and workflows. Paid plans start at $35 per user / month, billed annually ($44 billed monthly).

How much does Attio cost?

Attio lists 4 plans. Free: $0. Plus: $35 per user / month, billed annually ($44 billed monthly). Pro: $79 per user / month, billed annually ($99 billed monthly). Enterprise: custom pricing. Prices were read from attio.com on Oct 4, 2026.

What platforms does Attio work on?

Attio is available on Web, iOS and Android. It also has a browser extension.

Does Attio offer any discounts?

Attio publicly lists the following: Save 20% with annual billing; Startup program: 80% off Pro in year one.

Does Attio have a Windows app?

No Windows app was listed when its pages were read on Oct 4, 2026. Attio is listed for Web, iOS and Android.

Does Attio have a macOS app?

No macOS app was listed when its pages were read on Oct 4, 2026. Attio is listed for Web, iOS and Android.

Is Attio open source?

Attio is not described as open source on its own site, as read on Oct 4, 2026.

Does Attio have an API?

Yes. Attio offers a public API, according to its own site.

What does Attio integrate with?

Attio's listing names Gmail, Outlook, Slack, Zapier, Stripe, Segment, Mailchimp and Typeform. A listing names up to eight integrations, so it may connect to more.

Does Attio have a free trial?

Yes. 14-day free trial of the Pro plan for new workspaces.

Who makes Attio?

Attio is made by Attio. Privately held and venture-backed: its own funding announcements name GV, Redpoint Ventures, Balderton Capital, Point Nine and 01A as investors, and its pages name no parent company.

What are the alternatives to Attio?

The closest alternatives to Attio in our directory are folk, HubSpot, Pipedrive, Close and Zoho CRM. Each one has a side-by-side comparison with Attio.

Sources for this page

The prices, plans, platforms and features above were read from these pages on Oct 4, 2026.