Attio vs folk
We give Attio a 3.4 GPA and folk a 3.0, out of 4.0. Attio grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Attio
CRM with a customizable data model, workflows and AI agents
folk
CRM that pulls contacts from LinkedIn, email and WhatsApp
How we grade them
| 3.4GPAAttioVery good | 3.0GPAfolkVery good | |
|---|---|---|
| Value for money | CPlus is $35 a user a month on yearly billing, which is where the dearer CRMs here start, and it still stops at 10 seats and 5 objects. Sequences and call recording need Pro at $79. AI and workflows spend monthly credits, and heavy use can mean buying more. | CStandard is $24 a member a month on yearly billing, about typical. But deals, email sequences, dashboards and API access are only on Premium at $48, which is a lot to pay for things many CRMs treat as basics. Enrichments and messages are capped each month too. |
| Free plan and trial | AFree for up to 3 seats with 50,000 records, contact syncing, data enrichment and 200 email sends per user a month. That's room for a small team to stay a good while. You're held to 3 objects and 3 reports, with 100 AI credits a seat each month. | CNo free plan. The 14-day trial gives you Premium features and doesn't ask for a card. After that it's a paid subscription, and folk's terms say fees aren't refunded. |
| Features | AA data model you can add your own objects to, email and calendar sync, automatic enrichment, workflows, AI agents that research accounts, an assistant that builds records from a prompt, and funnel reports. Call recording and sequences are Pro only. | AA Chrome extension that saves contacts from LinkedIn, sync for Gmail, Outlook, calendars and WhatsApp, enrichment for missing emails and numbers, pipelines, email campaigns and four AI assistants. Deals, custom objects, sequences and dashboards round it out, on Premium. |
| Ease of use | BThere's no App Store rating on record for it, so a B is our ceiling. Records fill themselves in from your mailbox and calendar, which saves the typing. Deciding how to shape your own data model is the part that takes thought. | BThere's no App Store rating on record for it, so a B is our ceiling. Contacts come in from LinkedIn, your inbox and WhatsApp, so you aren't typing them in by hand. |
| Platforms and integrations | AWeb, iPhone and Android, with a Chrome extension for Gmail. It connects to Gmail, Outlook, Slack, Zapier, Stripe, Segment, Mailchimp and Typeform, and there's an API. No desktop app: on a computer it runs in the browser. | AWeb, Mac, Windows, iPhone, Android and a Chrome extension. It connects to Gmail, Outlook, LinkedIn, WhatsApp, Google Calendar, Zapier, Make and PandaDoc. There's an API, but only from Premium. |
| Best for | startups that want a CRM they can reshape | small teams that find leads on LinkedIn |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Attio and folk. How we grade
Where they differ
- Attio starts at $35 per user / month, billed annually ($44 billed monthly). folk starts at $24 per member / month, billed annually ($30 billed monthly).
- Attio has a free plan. folk does not, though it has a free trial.
- Only folk lists macOS and Windows apps.
- Attio also covers transcription.
At a glance
| Attio | folk | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $35 per user / month, billed annually ($44 billed monthly) | $24 per member / month, billed annually ($30 billed monthly) |
| Free plan | Up to 3 seats, 3 objects and 50,000 records, 200 email sends per user a month, up to 3 reports, and 100 seat credits plus 250 workspace credits a month for AI and workflows. | None |
| Free trial | 14-day free trial of the Pro plan for new workspaces | 14-day free trial with Premium features, no credit card required |
| Web | ||
| macOS | ||
| Windows | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Attio Ltd. | Folk Inc. |
| Price read from | attio.com | folk.app |
| Checked | Oct 4, 2026 | Oct 4, 2026 |
Who each one suits
Attio
- Startups and small sales teams that want a CRM they can reshape as they grow
- Teams that want records filled in from email and calendar activity rather than typed by hand
- VC-backed startups that qualify for the startup program discount
folk
- Small sales teams, agencies and founders who prospect on LinkedIn
- Teams that manage relationships across email and WhatsApp
- People who want enrichment and outreach inside the CRM rather than in separate tools
Worth knowing
Attio
- There is no desktop app: on a computer Attio runs in the browser, with a Chrome extension for Gmail and mobile apps for iOS and Android.
- Free is capped at 3 seats and Plus at 10; only Pro and Enterprise have no seat limit.
- Sequences and call recording need Pro or Enterprise, and SAML single sign-on is Enterprise only.
- AI features and workflows consume monthly credits, so heavy use can mean adding extra workspace credits.
folk
- There is no free plan; the 14-day trial is followed by a paid subscription.
- Deals, email sequences, dashboards and API access are only on Premium and Enterprise.
- Enrichments, AI magic fields and messages are capped each month on Standard and Premium.
- The terms of use state that all fees are non-refundable.
Key features
Attio
- Customizable data model
- Records sit in objects that you can add to as the business changes. The number of objects is capped by plan: 3 on Free, 5 on Plus, 12 on Pro and unlimited on Enterprise.
- Email and calendar sync with enrichment
- Connecting a mailbox and calendar keeps contacts up to date, and company and people records are enriched automatically. Free and Plus sync 1 email account per user; Pro syncs 2.
- Workflows and AI agents
- Workflows automate steps such as lead scoring and routing, and agents can research accounts on the web. Both draw on monthly workspace credits, and more credits can be added.
- Ask Attio
- An AI assistant that analyzes CRM data and creates records from a prompt. Each seat gets its own monthly credits for it: 100 on Free, 500 on Plus and 1,000 on Pro.
- Call Intelligence and sequences
- Pro and Enterprise workspaces can record calls with AI transcripts and insights, and send multi-step email sequences. Neither is available on Free or Plus.
- Reporting
- Insight and funnel reports on pipeline and revenue. Free is limited to 3 reports and Pro allows up to 100.
folk
- folkX Chrome extension
- Saves people and companies from LinkedIn, Sales Navigator and other social sites into folk from the browser, so contacts do not have to be typed in by hand.
- Email, calendar and WhatsApp sync
- Gmail or Outlook mail, calendars and WhatsApp conversations are synced to each contact. Standard allows 1 synced account per member and Premium allows 5.
- Contact enrichment
- Looks up missing email addresses and phone numbers for contacts. Standard includes 500 enrichments a month and Premium 1,000; Enterprise limits are custom.
- Pipelines and deals
- Customizable pipelines track contacts and companies through each stage on every plan. Deals, custom objects and dashboards are added on Premium.
- Campaigns and sequences
- Personalized email campaigns can be sent from folk, with 2,000 messages per member a month on Standard and 5,000 on Premium. Multi-step email sequences need Premium.
- AI assistants
- Four assistants suggest follow-ups for stalled conversations, summarize a relationship, research companies and run trigger-based outreach workflows.
Plans
Attio
Free$0
Up to 3 seats, 3 objects and 50,000 records, with contact syncing, data enrichment and 200 email sends per user a month.
Plus$35
per user / month, billed annually ($44 billed monthly)
Up to 10 seats, 5 objects and 250,000 records, private lists, 1,000 email sends per user a month and 500 seat credits a month.
Pro$79
per user / month, billed annually ($99 billed monthly)
Unlimited seats, up to 12 objects and 1 million records, Call Intelligence, sequences, permission controls and unlimited email sends.
EnterpriseCustom
Billed annually. Unlimited objects and teams, SAML single sign-on, admin controls and 2,500 seat credits a month.
folk
Standard$24
per member / month, billed annually ($30 billed monthly)
Pipelines, email campaigns, the LinkedIn extension, 500 enrichments and 2,000 AI magic fields a month, and 2,000 messages per member a month.
Premium$48
per member / month, billed annually ($60 billed monthly)
Adds deals and custom objects, email sequences, dashboards, workspace roles and API access, with 1,000 enrichments and 5,000 messages per member a month.
EnterpriseFrom $80
per member / month, billed annually ($100 billed monthly)
Custom limits for enrichment, messages and syncs, security controls, group-level permissions and a dedicated account manager.
Ways to pay less
Attio
- Annual discount
Save 20% with annual billing
Attio's pricing page gives a 20% discount on Plus and Pro when billed annually: Plus is $35 instead of $44 per user a month, and Pro is $79 instead of $99.
- Startups
Startup program: 80% off Pro in year one
VC-backed startups incorporated less than 10 years ago, with up to 10 seats, can apply within 90 days of creating a workspace for 80% off annual Pro in the first year and 30% off the second.
folk
- Annual discount
Save 20% with annual billing
folk's pricing page lists Standard at $24 per member a month billed annually instead of $30 monthly, and Premium at $48 instead of $60.
