folk vs Pipedrive

folk

• Small sales teams, agencies and founders who prospect on LinkedIn
• Teams that manage relationships across email and WhatsApp
• People who want enrichment and outreach inside the CRM rather than in separate tools

Pipedrive

• Small and mid-sized sales teams that want a pipeline-first CRM
• Teams that need deal tracking without a wider marketing or service suite
• Buyers who want full access during a trial before choosing a plan

folk

• There is no free plan; the 14-day trial is followed by a paid subscription.
• Deals, email sequences, dashboards and API access are only on Premium and Enterprise.
• Enrichments, AI magic fields and messages are capped each month on Standard and Premium.
• The terms of use state that all fees are non-refundable.

Pipedrive

• There is no free plan; a paid subscription is needed once the 14-day trial ends.
• LeadBooster, Projects, Campaigns, Web Visitors and Smart Docs are paid add-ons, starting from $13.33 to $41 a month.
• Listed prices exclude VAT, which is added for EU customers.
• Seats are charged whether or not they are assigned to a user, and Pipedrive's terms say fees are non-refundable.

folk

folkX Chrome extension

Saves people and companies from LinkedIn, Sales Navigator and other social sites into folk from the browser, so contacts do not have to be typed in by hand.

Email, calendar and WhatsApp sync

Gmail or Outlook mail, calendars and WhatsApp conversations are synced to each contact. Standard allows 1 synced account per member and Premium allows 5.

Contact enrichment

Looks up missing email addresses and phone numbers for contacts. Standard includes 500 enrichments a month and Premium 1,000; Enterprise limits are custom.

Pipelines and deals

Customizable pipelines track contacts and companies through each stage on every plan. Deals, custom objects and dashboards are added on Premium.

Campaigns and sequences

Personalized email campaigns can be sent from folk, with 2,000 messages per member a month on Standard and 5,000 on Premium. Multi-step email sequences need Premium.

AI assistants

Four assistants suggest follow-ups for stalled conversations, summarize a relationship, research companies and run trigger-based outreach workflows.

Pipedrive

Visual sales pipelines

Deals move through customizable kanban-style pipelines, with custom fields, activity reminders and products or services linked to each deal.

Email sync and scheduling

Two-way email sync, group emailing, templates and meeting scheduling keep conversations attached to the contact and deal.

Workflow automation

Automations and sequences take over repetitive steps such as follow-ups and data entry, and webhooks pass events to other systems.

AI assistant and Nova

An AI assistant recommends which deals to focus on, an email tool drafts and summarizes messages, and Nova records and transcribes calls and updates the CRM afterwards.

Reports and forecasting

Customizable reports and dashboards track sales performance, with revenue forecasts on the higher plans.

Add-ons and marketplace

LeadBooster, Campaigns, Smart Docs, Projects and Web Visitors extend the CRM at extra cost. The marketplace lists more than 500 integrations.

folk

• Standard$24

  per member / month, billed annually ($30 billed monthly)

  Pipelines, email campaigns, the LinkedIn extension, 500 enrichments and 2,000 AI magic fields a month, and 2,000 messages per member a month.

• Premium$48

  per member / month, billed annually ($60 billed monthly)

  Adds deals and custom objects, email sequences, dashboards, workspace roles and API access, with 1,000 enrichments and 5,000 messages per member a month.

• EnterpriseFrom $80

  per member / month, billed annually ($100 billed monthly)

  Custom limits for enrichment, messages and syncs, security controls, group-level permissions and a dedicated account manager.

Pipedrive

• Lite$14

  per seat / month, billed annually ($19 billed monthly)

  The entry plan: leads, deals, contacts and pipelines organized in one workspace.

• Growth$24

  per seat / month, billed annually ($34 billed monthly)

  Adds automation for emails and follow-ups on top of Lite.

• Premium$49

  per seat / month, billed annually ($64 billed monthly)

  Pipedrive's full-cycle sales tools, from lead to close. Marked as the most popular plan.

• Ultimate$69

  per seat / month, billed annually ($89 billed monthly)

  The complete set of Pipedrive capabilities.

folk

• Annual discount

  Save 20% with annual billing

  folk's pricing page lists Standard at $24 per member a month billed annually instead of $30 monthly, and Premium at $48 instead of $60.

Pipedrive

• Annual discount

  Save up to 26% with annual billing

  Pipedrive's pricing page says annual billing saves up to 26%: Lite is $14 per seat a month billed annually against $19 billed monthly.