Clarify
AI CRM with a sales agent, priced by credits rather than seats
What is Clarify?
Clarify is an AI-centered CRM for go-to-market teams that fills itself in from email, calendar and recorded calls. A built-in sales agent called Rep prepares meeting briefs, drafts follow-ups and updates deals, while Lead Finder and Campaigns add prospecting and outreach. Pricing is based on AI credits rather than seats, so every plan, including the free one, allows unlimited users.
Clarify has a free plan. Paid plans start at $40 / month, billed annually ($50 billed monthly), unlimited seats. See every plan
Good for
- Founder-led and small sales teams that want little manual data entry
- Teams that prefer usage-based pricing to paying per seat
- Sellers who want call recording and meeting prep inside the CRM
Worth knowing
- AI work is metered: at zero credits, AI features pause until the next cycle unless a paid plan turns on on-demand credits.
- Workflow automation, delegated sending and advanced permissions start on Growth, from $1,000 a month billed annually.
- The desktop app needs an Apple Silicon Mac, the Windows app is in beta, and the download page lists no mobile app.
- The Free plan is limited to 20,000 records, 1 campaign and 3 objects, with community and docs support only.
Key features
- Rep, the AI sales agent
- Rep briefs you before meetings, drafts follow-ups, captures tasks and answers questions about deals. It is included on every plan and draws on the monthly credit allowance.
- Email, calendar and call capture
- Clarify syncs email and calendar, joins and records calls, then summarizes them and updates deal stages. Meeting recording keeps working when credits run out.
- Lead Finder and Campaigns
- Built-in prospecting finds and enriches leads, and Campaigns run outreach from the CRM. Active campaigns are capped at 1 on Free, 5 on Starter and 20 on Growth.
- Agents and workflows
- Custom agents start from a template or a plain-language description and are on every plan. Workflow automation is listed only on Growth and Enterprise.
- AI fields and custom objects
- Name a field and AI picks its type, writes its instructions and fills it in. Objects are limited to 3 on Free, 5 on Starter and 10 on Growth.
- Credit-based billing
- Seats are unlimited on every plan. Credits pay for AI work at published rates, for example 30 credits per meeting summary and 1 per campaign email.
Clarify pricing
- Starts at
- $40 / month, billed annually ($50 billed monthly), unlimited seats
- Free plan
- Unlimited seats, 1,000 credits a month, 20,000 records, 1 campaign and 3 objects, with the AI sales agent and the call recorder and notetaker.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Unlimited seats, 1,000 credits a month, 20k records, 1 campaign and 3 objects, with the AI sales agent and call recorder. |
| Starter | $40per month, billed annually ($50 billed monthly) | 5,000 credits a month, with larger buckets up to 40k at higher prices; 250k records, 5 campaigns, 5 objects and advanced enrichment. |
| Growth | From $1,000per month, billed annually | 100k+ credits a month, 750k records, 20 campaigns, workflow automation, warehouse access, delegated sending and a dedicated CSM. |
| Enterprise | Custom | Custom credit and record volume, unlimited campaigns and objects, SSO and SCIM, role-based access and custom integrations. |
Read from clarify.ai on Oct 6, 2026. Prices change, so confirm with Clarify before you buy.
Ways to pay less
- Annual discountSave 20% on Starter with annual billing
Starter is shown at $40 a month billed annually, labelled as a 20% saving on the $50 monthly price. Growth and Enterprise are billed annually only.
Stated on clarify.ai
Works with
Clarify alternatives
- Clarify vs Attio
Free plan · from $35/mo
- Clarify vs Lightfield
Free trial · from $89/mo
- Clarify vs folk
Free trial · from $24/mo
- Clarify vs Salesflare
Free trial · from $29/mo
- Clarify vs HubSpot
Free plan · from $20/mo
Common questions
Is Clarify free?
Clarify has a free plan. Unlimited seats, 1,000 credits a month, 20,000 records, 1 campaign and 3 objects, with the AI sales agent and the call recorder and notetaker. Paid plans start at $40 / month, billed annually ($50 billed monthly), unlimited seats.
How much does Clarify cost?
Clarify lists 4 plans. Free: $0. Starter: $40 per month, billed annually ($50 billed monthly). Growth: from $1,000 per month, billed annually. Enterprise: custom pricing. Prices were read from clarify.ai on Oct 6, 2026.
What platforms does Clarify work on?
Clarify is available on Web, macOS and Windows. It also has a browser extension.
Does Clarify offer any discounts?
Clarify publicly lists the following: Save 20% on Starter with annual billing.
Does Clarify have an Android app?
No Android app was listed when its pages were read on Oct 6, 2026. Clarify is listed for Web, macOS and Windows.
Does Clarify have an iPhone app?
No iPhone app was listed when its pages were read on Oct 6, 2026. Clarify is listed for Web, macOS and Windows.
Is Clarify open source?
Clarify is not described as open source on its own site, as read on Oct 6, 2026.
Does Clarify have an API?
Yes. Clarify offers a public API, according to its own site.
What does Clarify integrate with?
Clarify's listing names Google Workspace, Microsoft 365, Slack, HubSpot, LinkedIn, Zapier, Zoom and Stripe. A listing names up to eight integrations, so it may connect to more.
Who makes Clarify?
Clarify is made by Clarify Inc.
What are the alternatives to Clarify?
The closest alternatives to Clarify in our directory are Attio, Lightfield, folk, Salesflare and HubSpot. Each one has a side-by-side comparison with Clarify.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 6, 2026.