HighLevel
Sales and marketing platform that agencies can resell to clients
HighLevel report card
Very good · out of 4.0 · graded Oct 9, 2026
Best for agencies running marketing for many clients
HighLevel is the kit marketing agencies run their clients on: CRM, funnels, websites, email and SMS campaigns, booking and automation, with each client in its own sub-account. Every plan is a flat fee with unlimited users, from $97 a month. Two things to know before you sign up. The trial bills your card when it ends, and calls, texts, emails and some AI are charged by usage on top.
Who HighLevel is for
- Great if you're an agency managing lots of client accounts from one login
- Handy when you want to replace separate CRM, funnel, email and booking tools with one bill
- A treat if you want to resell software under your own brand, which is what SaaS Mode on Agency Pro is for
Who HighLevel is not for
- Pricey if it's just you, at $97 a month before any usage charges
- Not for you if you forget to cancel trials, as the card on file is charged when the 14 days end
- Tight if you have more than three clients on Starter, since unlimited sub-accounts start at $297 a month
Why HighLevel gets a 3.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyStarter is a flat $97 a month, or $970 a year, with unlimited users and contacts and 3 sub-accounts. Split across a team that's cheap, and Keap asks $299 for two users. Solo, it's dear. Calls, texts, email sending and premium AI are billed by usage on top.
- DFree plan and trialNo free plan. There's a 14-day trial on any plan, but the card on file is charged when it ends unless you cancel. Put the date in your diary.
- AFeaturesContacts and pipelines with lead scoring, one stream for SMS, Messenger, Instagram, WhatsApp and live chat, builders for websites, funnels and forms, workflows, broadcasts, booking and invoicing. Agencies get a sub-account for each client. It's a lot of software.
- BEase of useThere's no App Store rating on record for it, so a B is our ceiling. It's a platform you build on, with funnels, workflows and sub-accounts to set up, so expect some learning. Every plan comes with 24/7 support.
- APlatforms and integrationsWeb, Mac, Windows, Linux, iPhone and Android. It connects to Google Workspace, Calendly, Mailchimp, Zoom, QuickBooks, Slack, Shopify and Stripe. API access starts on Unlimited at $297, and a white-label phone app is a $497 a month add-on.
What these grades rest on. Graded from this listing, whose facts were read from HighLevel's own pages on 5 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/highlevel#review"><img src="https://toolgpa.com/badge/highlevel.svg" alt="HighLevel: 3.0 GPA on ToolGPA" width="196" height="56"></a>What is HighLevel?
HighLevel combines a CRM and sales pipelines with funnel and website builders, email and SMS campaigns, booking calendars, invoicing and workflow automation. It is aimed at marketing agencies and small businesses: each client or business gets its own sub-account, and every plan is a flat fee with unlimited users and contacts. Phone, messaging and some AI features are charged by usage on top of the subscription.
HighLevel is a paid product with a free trial, starting at $97 / month flat fee, unlimited users ($970 billed yearly). See every plan
Good for
- Marketing agencies managing many client accounts from one login
- Small businesses replacing separate CRM, funnel, email and booking tools
- Agencies that want to resell software under their own brand
Worth knowing
- There is no free plan, and the 14-day trial charges the card on file when it ends unless you cancel.
- Starter is limited to 3 sub-accounts; unlimited sub-accounts start at $297 a month.
- Phone numbers, SMS, email sending, calling and premium AI usage are billed by usage on top of the plan price.
- Extras such as HIPAA compliance ($297 a month) and a white-label mobile app ($497 a month) are paid add-ons below Enterprise.
Key features
- CRM and sales pipelines
- Contacts, opportunities and pipelines with lead scoring and custom dashboards. Every plan allows unlimited contacts and unlimited users.
- Unified conversations
- SMS, Messenger, Instagram DMs, WhatsApp and live chat arrive in one conversation stream, alongside inbound and outbound calling.
- Funnels, websites and forms
- Builders for websites, funnels and landing pages, plus forms, surveys and quizzes for capturing leads into the CRM.
- Workflows and campaigns
- Workflow automation drives follow-ups such as appointment reminders, missed-call text-back and review requests, and broadcasts go out by email, SMS or WhatsApp.
- AI tools
- Conversation AI, Voice AI, Content AI, Funnel AI and Reviews AI are listed as core features. Several carry usage-based charges, and AI Employee plans are paid add-ons.
- Sub-accounts and SaaS Mode
- Agencies run each client in a separate sub-account under their own branding. Agency Pro adds SaaS Mode for selling subscriptions and rebilling usage with a markup.
HighLevel pricing
- Starts at
- $97 / month flat fee, unlimited users ($970 billed yearly)
- Free plan
- None
- Free trial
- 14-day free trial on any plan; the card on file is charged when it ends unless you cancel
| Plan | Price | What you get |
|---|---|---|
| Starter | $97per month, flat fee ($970 billed yearly) | 3 sub-accounts with unlimited contacts, unlimited users, all core features and 24/7 support. |
| Unlimited | $297per month, flat fee ($2,970 billed yearly) | Everything in Starter plus unlimited sub-accounts, phone and email rebilling without markup, and basic API access. |
| Agency Pro | $497per month, flat fee ($4,970 billed yearly) | Adds SaaS Mode, automated sub-account creation, rebilling with markup, user and agent reporting, and advanced API access. |
| Enterprise | Custom | Custom terms for high-volume businesses and agencies, with a dedicated success manager, HIPAA compliance and a white-label mobile app included. |
Read from gohighlevel.com on Oct 5, 2026. Prices change, so confirm with HighLevel before you buy.
Ways to pay less
- Annual discountPay for 10 months with yearly billing
The pricing page lists Starter at $970 a year against $97 a month, Unlimited at $2,970 against $297 and Agency Pro at $4,970 against $497, which works out to two months free.
Stated on gohighlevel.com
Works with
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Common questions
Is HighLevel free?
No, HighLevel is a paid product, but you can try it first. 14-day free trial on any plan; the card on file is charged when it ends unless you cancel.
How much does HighLevel cost?
HighLevel lists 4 plans. Starter: $97 per month, flat fee ($970 billed yearly). Unlimited: $297 per month, flat fee ($2,970 billed yearly). Agency Pro: $497 per month, flat fee ($4,970 billed yearly). Enterprise: custom pricing. Prices were read from gohighlevel.com on Oct 5, 2026.
What platforms does HighLevel work on?
HighLevel is available on Web, macOS, Windows, Linux, iOS and Android.
Does HighLevel offer any discounts?
HighLevel publicly lists the following: Pay for 10 months with yearly billing.
Is HighLevel open source?
HighLevel is not described as open source on its own site, as read on Oct 5, 2026.
Does HighLevel have an API?
Yes. HighLevel offers a public API, according to its own site.
What does HighLevel integrate with?
HighLevel's listing names Google Workspace, Calendly, Mailchimp, Zoom, QuickBooks, Slack, Shopify and Stripe. A listing names up to eight integrations, so it may connect to more.
Who makes HighLevel?
HighLevel is made by HighLevel LLC. It dates from 2018.
What are the alternatives to HighLevel?
The closest alternatives to HighLevel in our directory are Keap, HubSpot, EngageBay, Ontraport and Salesmate. Each one has a side-by-side comparison with HighLevel.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 5, 2026.