HighLevel vs Ontraport

HighLevel

• Marketing agencies managing many client accounts from one login
• Small businesses replacing separate CRM, funnel, email and booking tools
• Agencies that want to resell software under their own brand

Ontraport

• Small and mid-sized businesses wanting CRM, marketing and payments in one platform
• Businesses selling courses or memberships that need pages, forms and checkout together
• Teams that want custom record types and pipelines beyond sales

HighLevel

• There is no free plan, and the 14-day trial charges the card on file when it ends unless you cancel.
• Starter is limited to 3 sub-accounts; unlimited sub-accounts start at $297 a month.
• Phone numbers, SMS, email sending, calling and premium AI usage are billed by usage on top of the plan price.
• Extras such as HIPAA compliance ($297 a month) and a white-label mobile app ($497 a month) are paid add-ons below Enterprise.

Ontraport

• No free plan is described; accounts start with a 14-day trial and then need a paid plan.
• An annual subscription is a commitment for the year; a full refund is offered if you cancel within the first 30 days after signing up.
• The iOS app is listed for iPhone only.
• Some integrations, such as Shopify and QuickBooks, run through third-party connectors like Zapier or Connex.

HighLevel

CRM and sales pipelines

Contacts, opportunities and pipelines with lead scoring and custom dashboards. Every plan allows unlimited contacts and unlimited users.

Unified conversations

SMS, Messenger, Instagram DMs, WhatsApp and live chat arrive in one conversation stream, alongside inbound and outbound calling.

Funnels, websites and forms

Builders for websites, funnels and landing pages, plus forms, surveys and quizzes for capturing leads into the CRM.

Workflows and campaigns

Workflow automation drives follow-ups such as appointment reminders, missed-call text-back and review requests, and broadcasts go out by email, SMS or WhatsApp.

AI tools

Conversation AI, Voice AI, Content AI, Funnel AI and Reviews AI are listed as core features. Several carry usage-based charges, and AI Employee plans are paid add-ons.

Sub-accounts and SaaS Mode

Agencies run each client in a separate sub-account under their own branding. Agency Pro adds SaaS Mode for selling subscriptions and rebilling usage with a markup.

Ontraport

Sales CRM and pipelines

Drag-and-drop pipelines track contacts through any process, with as many pipelines as needed, plus lead scoring and routing and a unified history for each contact.

Marketing automation

Automated campaigns send email and SMS, with tracking and attribution tools and a Meta custom audiences integration.

Payments

Order forms take payments, with upsells and order bumps, recovery of declined charges, a customer center, and partner programs with referral tracking.

Pages, forms and membership sites

A drag-and-drop page builder, form builder and access controls are used to build online courses, customer portals and membership sites without coding.

Custom objects

Beyond contacts, deals and companies, you can create new record types and relate them to each other, then automate processes around them.

Shared inbox

Email and SMS conversations with customers are handled in one shared inbox, which is also available in the mobile app.

HighLevel

• Starter$97

  per month, flat fee ($970 billed yearly)

  3 sub-accounts with unlimited contacts, unlimited users, all core features and 24/7 support.

• Unlimited$297

  per month, flat fee ($2,970 billed yearly)

  Everything in Starter plus unlimited sub-accounts, phone and email rebilling without markup, and basic API access.

• Agency Pro$497

  per month, flat fee ($4,970 billed yearly)

  Adds SaaS Mode, automated sub-account creation, rebilling with markup, user and agent reporting, and advanced API access.

• EnterpriseCustom

  Custom terms for high-volume businesses and agencies, with a dedicated success manager, HIPAA compliance and a white-label mobile app included.

Ontraport

Pricing could not be confirmed. See ontraport.com.

HighLevel

• Annual discount

  Pay for 10 months with yearly billing

  The pricing page lists Starter at $970 a year against $97 a month, Unlimited at $2,970 against $297 and Agency Pro at $4,970 against $497, which works out to two months free.

Ontraport

• Annual discount

  Two months free on an annual subscription

  Ontraport's pricing FAQ, as archived in July 2026, says an annual subscription commits you for the year and comes with two months free.