HighLevel vs Salesmate

HighLevel

• Marketing agencies managing many client accounts from one login
• Small businesses replacing separate CRM, funnel, email and booking tools
• Agencies that want to resell software under their own brand

Salesmate

• Small and mid-sized teams that want sales, marketing and support in one CRM
• Sales teams that call and text prospects from inside the CRM
• Teams that want to try every feature with colleagues before paying

HighLevel

• There is no free plan, and the 14-day trial charges the card on file when it ends unless you cancel.
• Starter is limited to 3 sub-accounts; unlimited sub-accounts start at $297 a month.
• Phone numbers, SMS, email sending, calling and premium AI usage are billed by usage on top of the plan price.
• Extras such as HIPAA compliance ($297 a month) and a white-label mobile app ($497 a month) are paid add-ons below Enterprise.

Salesmate

• There is no free plan; a paid plan is needed after the 15-day trial.
• Sequences, ticketing, team inbox, SSO and Sandy AI are not in Basic, and the power dialer needs Business.
• Calling, texting, extra Smart flow credits and AI agent credits cost extra on top of the per-user price.
• Salesmate states that all fees are non-refundable, including unused parts of a billing period.

HighLevel

CRM and sales pipelines

Contacts, opportunities and pipelines with lead scoring and custom dashboards. Every plan allows unlimited contacts and unlimited users.

Unified conversations

SMS, Messenger, Instagram DMs, WhatsApp and live chat arrive in one conversation stream, alongside inbound and outbound calling.

Funnels, websites and forms

Builders for websites, funnels and landing pages, plus forms, surveys and quizzes for capturing leads into the CRM.

Workflows and campaigns

Workflow automation drives follow-ups such as appointment reminders, missed-call text-back and review requests, and broadcasts go out by email, SMS or WhatsApp.

AI tools

Conversation AI, Voice AI, Content AI, Funnel AI and Reviews AI are listed as core features. Several carry usage-based charges, and AI Employee plans are paid add-ons.

Sub-accounts and SaaS Mode

Agencies run each client in a separate sub-account under their own branding. Agency Pro adds SaaS Mode for selling subscriptions and rebilling usage with a markup.

Salesmate

Deal pipelines and contacts

Contacts, companies, deals, activities and conversations are managed in one place, with deal pipeline management and custom fields on every plan.

Email sync, templates and sequences

Full email sync with templates and tracking is in Basic. Automated multi-step sequences and a shared team inbox start on Pro.

Smart flows automation

Sales and marketing automations run as Smart flows on a monthly credit allowance: 5K per user on Basic, 10K on Pro and 15K on Business, with extra credits sold as an add-on.

Calling and texting

A paid add-on for making and receiving calls and texts inside the CRM, with numbers from $1.1 a month. Power dialer and voicemail drop need the Business plan.

Ticketing and support tools

Ticket management arrives on Pro, and Business adds surveys and service level agreements for customer support teams.

Sandy AI and Skara agents

The Sandy AI assistant is included from Pro. Skara AI agents have their own pricing tab and run on a credit system, with credits sold as an add-on.

HighLevel

• Starter$97

  per month, flat fee ($970 billed yearly)

  3 sub-accounts with unlimited contacts, unlimited users, all core features and 24/7 support.

• Unlimited$297

  per month, flat fee ($2,970 billed yearly)

  Everything in Starter plus unlimited sub-accounts, phone and email rebilling without markup, and basic API access.

• Agency Pro$497

  per month, flat fee ($4,970 billed yearly)

  Adds SaaS Mode, automated sub-account creation, rebilling with markup, user and agent reporting, and advanced API access.

• EnterpriseCustom

  Custom terms for high-volume businesses and agencies, with a dedicated success manager, HIPAA compliance and a white-label mobile app included.

Salesmate

• Basic$23

  per user / month, billed annually ($29 billed monthly)

  Contacts, deal pipelines, full email sync, meeting scheduler, web forms, standard reports and 5K Smart flow credits per user a month.

• Pro$39

  per user / month, billed annually ($49 billed monthly)

  Adds sequences, product and quote management, ticketing, team inbox, custom dashboards with goals, SSO, Sandy AI and 10K credits.

• Business$63

  per user / month, billed annually ($79 billed monthly)

  Adds custom modules, surveys, service level agreements, calculated fields, power dialer, voicemail drop and 15K credits.

• EnterpriseCustom

  Adds audit logs, IP restriction, a dedicated IP, a dedicated account manager and 24x7 support. Onboarding packages start from $1999.

HighLevel

• Annual discount

  Pay for 10 months with yearly billing

  The pricing page lists Starter at $970 a year against $97 a month, Unlimited at $2,970 against $297 and Agency Pro at $4,970 against $497, which works out to two months free.

Salesmate

• Annual discount

  Save up to 20% with annual billing

  The pricing page advertises up to 20% off for annual billing: Basic is $23 per user a month billed annually against $29 billed monthly.

• Startups

  Salesmate for Startups discounts

  Early-stage startups, typically pre-seed to Series A, can apply for discounted plan pricing, onboarding help and a sandbox environment. The discount amount is not published.