Market Leader review (2026): is it worth $329 a month?
Real estate CRM, websites and exclusive lead packages for agents
Black Friday: is there a Market Leader sale?
Market Leader report card
Weak · out of 4.0 · graded Nov 13, 2026
Best for a real estate CRM and website for agents
Market Leader sells a real estate CRM with a website, marketing tools and optional lead packages. Teams is $329 a month for up to 10 members, but the single-agent plan has no published price and the lead products are priced separately.
Who Market Leader is for
- Fits if you lead a small real estate team and want a shared CRM and website
- Works for agents who want Zillow and Realtor.com leads in one system
Who Market Leader is not for
- Skip it if you are a solo agent who wants a price, as Professional is quoted on a call
- Pricey if your team is over 10, since the page does not say what more people cost
- Watch out: lead generation packages are sold apart from the Teams price
- Watch out: the phone platforms for its mobile app are not named
Why Market Leader gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money$329 a month for up to 10 team members, about $33 a head, which is near the category middle of $29. Professional for one agent has no published price.
- FFree plan and trialNo free plan and no trial on record, so the first step is a demo or a quote.
- CFeaturesCRM, automated lead engagement, lead intel, a marketing center and websites with MLS listings. Lead generation is a separate product, and larger teams are not priced.
- CEase of useNo store rating on record. A website, lead routing and campaigns need setting up.
- BPlatforms and integrationsWeb with Zillow, Trulia and Realtor.com links. A mobile app is mentioned, but its platforms are not named.
What these grades rest on. Graded from this listing, whose facts were read from Market Leader's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/market-leader#review"><img src="https://toolgpa.com/badge/market-leader.svg" alt="Market Leader: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where Market Leader stands among CRM tools
Market Leader's GPA of 1.8 is higher than 16 of the 116 other CRM tools we grade, and level with 20.
It stands best on platforms and integrations (B, above 24 of 116) and worst on free plan and trial (F, above 0).
Its paid plans start at $329 a month, against a middle price of $29 for the category: 91 of the 93 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 45 tools score higher and cost less.
Each grade against the category
Every bar is all 117 CRM tools we grade, cut by the letter each got. Market Leader’s own letter is outlined.
- CValue for moneyAbove 37 of 116, level with 63
- FFree plan and trialAbove 0 of 116, level with 31
- CFeaturesAbove 1 of 116, level with 68
- CEase of useAbove 5 of 116, level with 99
- BPlatforms and integrationsAbove 24 of 116, level with 85
Price against what you get
Each dot is one of 95 CRM tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Market Leader, or make your own?
Keep it
To replace Market Leader you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 80 of the 116 other CRM tools grade higher. It costs $3,948 a year.
What you could make
- Sales pipeline: an app builder makes this well.
What you could not
- Email sent in volume that still reaches the inbox.
- Newsletters sent to thousands of people that still reach the inbox.
- Connections to other products, each kept working as those products change.
What this rests on. Market Leader’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Market Leader?
Market Leader sells real estate agents a CRM with automated lead nurture and marketing campaigns, a drag-and-drop website with MLS listings, and separate done-for-you lead generation packages. A Teams edition adds a shared contact database and lead routing for small teams.
Worth knowing
- Professional has no published price: the vendor says it quotes pricing after a consultation.
- The lead generation products are separate offerings with their own pricing, not part of the Teams price.
- The vendor lists a mobile app but its pages do not say which phone platforms it supports.
- The Teams page prices up to 10 members at $329 and does not say what a larger team pays.
Key features
- Real estate CRM
- Contact records with reminders and daily to-dos, advanced filters and groups, and lead conversion action plans, with 40+ lead sources such as Zillow and Realtor.com feeding it.
- Automated lead engagement
- New leads get listing alerts and automated welcome emails and texts; the Teams edition lists an 18-step drip campaign.
- Lead intel
- Tracks which contacts visited the agent's website and which properties they viewed or saved, to show who to contact first.
- Marketing center
- A library of 1,500+ customizable print and email campaign templates and long-term drip campaigns for a whole contact database.
- Websites with MLS listings
- A drag-and-drop website builder with lead capture forms for showings and home valuations, connected to the agent's MLS.
- Lead generation packages
- Leads Direct (search-ad leads), HouseValues (seller leads) and Network Boost (Facebook and Instagram leads), each sold with a monthly lead commitment.
Market Leader pricing
As of Nov 13, 2026, Market Leader is a paid product, starting at $329 per month for up to 10 team members.
- Starts at
- $329 per month for up to 10 team members
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Market Leader Professional | Custom | CRM, website, marketing center and lead nurture for one agent. The vendor quotes the price after a consultation. |
| Market Leader Teams | $329per month for up to 10 team members | Shared contacts and tasks, lead routing, shared marketing library, website and mobile CRM app, with per-agent reporting. |
Read from marketleader.com on Nov 13, 2026. Prices change, so confirm with Market Leader before you buy.
Works with
- Zillow
- Trulia
- Realtor.com
Market Leader alternatives
- Market Leader vs Follow Up Boss
Free trial · from $58/mo
- Market Leader vs Top Producer
From $179/mo
- Market Leader vs Real Geeks
From $399/mo
Common questions
Does Market Leader have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Market Leader is listed for Web.
Does Market Leader have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Market Leader is listed for Web.
Is Market Leader open source?
Market Leader is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.