Market Leader vs Real Geeks (2026): which should you pick?
As of Nov 13, 2026, Market Leader grades higher than Real Geeks: 1.8 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Market Leader grades higher on value for money and platforms. Real Geeks grades higher on features. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Market Leader
Real estate CRM, websites and exclusive lead packages for agents
Real Geeks
Real estate platform with an IDX website, CRM and lead packages
Which one is for you
Pick Market Leader if
- Fits if you lead a small real estate team and want a shared CRM and website
- Works for agents who want Zillow and Realtor.com leads in one system
Look elsewhere if
- Skip it if you are a solo agent who wants a price, as Professional is quoted on a call
- Pricey if your team is over 10, since the page does not say what more people cost
- Watch out: lead generation packages are sold apart from the Teams price
- Watch out: the phone platforms for its mobile app are not named
Pick Real Geeks if
- Fits if you want a website, CRM and optional paid leads from one vendor
- Works for small teams that fit within two included users
Look elsewhere if
- Pricey if you add people: users three to ten are $25 a month each
- Watch out: lead packages are $299 social, $599 search and $599 seller a month, and leads are an estimate
- Watch out: Geek AI Text is $49 a month, and each MLS board feed is $10 a month
- Skip it if you want a trial or free plan, and note the page offers several commitment terms with one price
How we grade them
| 1.8GPAMarket LeaderWeak | 1.6GPAReal GeeksWeak | |
|---|---|---|
| Value for money | C$329 a month for up to 10 team members, about $33 a head, which is near the category middle of $29. Professional for one agent has no published price. | D$399 a month for two users plus $500 setup, about $200 a head, and lead packages are extra. |
| Free plan and trial | FNo free plan and no trial on record, so the first step is a demo or a quote. | FNo free plan and no trial is listed on the pricing page. |
| Features | CCRM, automated lead engagement, lead intel, a marketing center and websites with MLS listings. Lead generation is a separate product, and larger teams are not priced. | BIDX website, CRM, dialer, lead alerts, marketing automation and optional lead packages. Nothing in the listing is missing. |
| Ease of use | CNo store rating on record. A website, lead routing and campaigns need setting up. | CNo store rating on record. A website, a CRM and MLS feeds to set up. |
| Platforms and integrations | BWeb with Zillow, Trulia and Realtor.com links. A mobile app is mentioned, but its platforms are not named. | CWeb only, with SkySlope the one integration listed. |
| Best for | a real estate CRM and website for agents | a real estate website and CRM for a small team |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Market Leader and Real Geeks. How we grade
Price against what you get
Market Leader starts at $329 a month and scores 2.3 out of 4 on features, ease of use and platforms. Real Geeks starts at $399 a month and scores 2.3.
They score the same, and Market Leader starts $70 a month lower. Of the other CRM tools on the chart, 45 score higher than Market Leader for less, and 45 score higher than Real Geeks for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Market Leader also covers workflow automation.
- Real Geeks also covers sMS marketing and call tracking.
At a glance
| Market Leader | Real Geeks | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $329 per month for up to 10 team members | $399 per month, plus a $500 one-time setup fee |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Constellation1 Inc. | Real Geeks |
| Price read from | marketleader.com | realgeeks.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Market Leader
- Professional has no published price: the vendor says it quotes pricing after a consultation.
- The lead generation products are separate offerings with their own pricing, not part of the Teams price.
- The vendor lists a mobile app but its pages do not say which phone platforms it supports.
- The Teams page prices up to 10 members at $329 and does not say what a larger team pays.
Real Geeks
- The base platform includes 2 users; the third to tenth user costs $25 a month each, with lower rates beyond that.
- Lead packages are extra: $299 a month for social, $599 for search and $599 for seller packages. The page gives the expected leads as an estimate.
- Geek AI Text costs $49 a month, though the page says it is included with any lead package; each MLS board feed is $10 a month.
- The pricing page offers 6-month, 12-month and annual commitment terms but shows one base price, so check the term when buying.
Key features
Market Leader
- Real estate CRM
- Contact records with reminders and daily to-dos, advanced filters and groups, and lead conversion action plans, with 40+ lead sources such as Zillow and Realtor.com feeding it.
- Automated lead engagement
- New leads get listing alerts and automated welcome emails and texts; the Teams edition lists an 18-step drip campaign.
- Lead intel
- Tracks which contacts visited the agent's website and which properties they viewed or saved, to show who to contact first.
- Marketing center
- A library of 1,500+ customizable print and email campaign templates and long-term drip campaigns for a whole contact database.
- Websites with MLS listings
- A drag-and-drop website builder with lead capture forms for showings and home valuations, connected to the agent's MLS.
- Lead generation packages
- Leads Direct (search-ad leads), HouseValues (seller leads) and Network Boost (Facebook and Instagram leads), each sold with a monthly lead commitment.
Real Geeks
- IDX website
- A personalized home-search site with real-time MLS listings, a custom domain, landing pages and a branded property search app.
- CRM and dialer
- Calling, text, email and video from the CRM, call routing, live website chat and automatic welcome texts and emails.
- Lead activity alerts
- Website activity alerts, lead prioritization and smart filters, plus Geek Verified Leads and Seller Signals.
- Marketing and automation
- Email drip campaigns, SMS autoresponders, a Facebook ad tool, market reports and print tools.
- Lead generation packages
- Optional paid Facebook/Instagram, Google/Bing search and seller-lead ad packages, each with a dedicated success manager.
- Geek AI
- Geek AI Text keeps leads engaged by text; AI email and AI voice are listed as coming soon.
Plans
Market Leader
Market Leader ProfessionalCustom
CRM, website, marketing center and lead nurture for one agent. The vendor quotes the price after a consultation.
Market Leader Teams$329
per month for up to 10 team members
Shared contacts and tasks, lead routing, shared marketing library, website and mobile CRM app, with per-agent reporting.
Real Geeks
Real Geeks Platform$399
per month, for 2 users, plus $500 one-time setup fee
IDX website, CRM, dialer, marketing automation and support. Lead packages and other upgrades cost extra.
Common questions
Which is cheaper, Market Leader or Real Geeks?
As of Nov 13, 2026, Market Leader is cheaper to start with: $329 a month, against $399 a month for Real Geeks. Market Leader starts at $329 per month for up to 10 team members, and Real Geeks starts at $399 per month, plus a $500 one-time setup fee.
Which has a free plan, Market Leader or Real Geeks?
As of Nov 13, 2026, neither Market Leader nor Real Geeks has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.