Lofty vs Real Geeks (2026): which should you pick?
As of Nov 12, 2026, Lofty grades higher than Real Geeks: 1.8 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Lofty grades higher on value for money and platforms. Real Geeks grades higher on features. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Real Geeks
Real estate platform with an IDX website, CRM and lead packages
From $399/mo
Which one is for you
Pick Lofty if
- Fits if you are a real estate agent or team who wants the CRM and IDX website from one vendor
- Works for brokerages that need lead routing, SSO or white-label options
Look elsewhere if
- Skip it if you want to see a price first, as all four plans say "Request Pricing"
- Watch out: lead generation, the power dialer, text packages, website design and AI agents are all separate add-ons
- Not for you if you want a free plan or trial, because neither is listed
- Watch out: SSO and AI command-line access sit on the higher plan levels, and the mobile app platforms aren't named
Pick Real Geeks if
- Fits if you want a website, CRM and optional paid leads from one vendor
- Works for small teams that fit within two included users
Look elsewhere if
- Pricey if you add people: users three to ten are $25 a month each
- Watch out: lead packages are $299 social, $599 search and $599 seller a month, and leads are an estimate
- Watch out: Geek AI Text is $49 a month, and each MLS board feed is $10 a month
- Skip it if you want a trial or free plan, and note the page offers several commitment terms with one price
How we grade them
| 1.8GPALoftyWeak | 1.6GPAReal GeeksWeak | |
|---|---|---|
| Value for money | CNo price is published for any of the four plans, so it lands in the middle of the category's $15 to $49 range by default. | D$399 a month for two users plus $500 setup, about $200 a head, and lead packages are extra. |
| Free plan and trial | FNo free plan and no trial is listed; the pricing page sends you to a demo. | FNo free plan and no trial is listed on the pricing page. |
| Features | CCRM, email and text campaigns, Smart Plans, an IDX site and transaction tools. AI agents, the dialer and lead generation are priced add-ons. | BIDX website, CRM, dialer, lead alerts, marketing automation and optional lead packages. Nothing in the listing is missing. |
| Ease of use | CNo store rating on record. A CRM plus a website, drip plans and add-ons to set up. | CNo store rating on record. A website, a CRM and MLS feeds to set up. |
| Platforms and integrations | BWeb, with Google Calendar, Outlook, Gmail and a WordPress IDX plugin. Mobile apps are listed but the pages don't name platforms. | CWeb only, with SkySlope the one integration listed. |
| Best for | a real estate CRM with an IDX website | a real estate website and CRM for a small team |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lofty and Real Geeks. How we grade
Where they differ
- Lofty also covers AI agents and reports.
- Real Geeks also covers call tracking.
In commonWebAI featuresSales pipelineMarketing automationEmail campaignsSMS marketing
At a glance
| Lofty | Real Geeks | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | $399 per month, plus a $500 one-time setup fee |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Lofty | Real Geeks |
| Price read from | Not confirmed | realgeeks.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Lofty
- No prices are published: all four plans (Agent, Team, Broker, Enterprise) show "Request Pricing".
- Lead generation, the power dialer, extra text packages, website design and AI agents are add-ons priced separately.
- Mobile apps are listed, but the pages read do not name the platforms.
- Features such as AI CLI access and single sign-on appear only on higher plan levels.
Real Geeks
- The base platform includes 2 users; the third to tenth user costs $25 a month each, with lower rates beyond that.
- Lead packages are extra: $299 a month for social, $599 for search and $599 for seller packages. The page gives the expected leads as an estimate.
- Geek AI Text costs $49 a month, though the page says it is included with any lead package; each MLS board feed is $10 a month.
- The pricing page offers 6-month, 12-month and annual commitment terms but shows one base price, so check the term when buying.
Key features
Lofty
- AI-powered CRM
- Unlimited contacts with one-off, mass and automated email, mass and auto texting, campaign segments and AI lead scoring on the plan grid.
- IDX website
- A customizable IDX website with home search, plus add-on options such as a hyperlocal SEO website and a WordPress IDX plugin.
- Smart Plans
- Multi-step workflows that nurture leads across email, text, calls and direct mail.
- AI agents
- Sales, social and homeowner agents are sold as add-ons, and custom agents are listed on higher plan levels.
- Transaction management and reporting
- Paperless transaction tools and a reporting suite, with team management and lead routing for teams and brokers.
- Lead generation services
- Managed advertising, such as Facebook, Google and direct-mail programs, sold separately from the platform.
Real Geeks
- IDX website
- A personalized home-search site with real-time MLS listings, a custom domain, landing pages and a branded property search app.
- CRM and dialer
- Calling, text, email and video from the CRM, call routing, live website chat and automatic welcome texts and emails.
- Lead activity alerts
- Website activity alerts, lead prioritization and smart filters, plus Geek Verified Leads and Seller Signals.
- Marketing and automation
- Email drip campaigns, SMS autoresponders, a Facebook ad tool, market reports and print tools.
- Lead generation packages
- Optional paid Facebook/Instagram, Google/Bing search and seller-lead ad packages, each with a dedicated success manager.
- Geek AI
- Geek AI Text keeps leads engaged by text; AI email and AI voice are listed as coming soon.
Plans
Lofty
Pricing could not be confirmed. See lofty.com.
Real Geeks
Real Geeks Platform$399
per month, for 2 users, plus $500 one-time setup fee
IDX website, CRM, dialer, marketing automation and support. Lead packages and other upgrades cost extra.
Common questions
Which is cheaper, Lofty or Real Geeks?
As of Nov 12, 2026, Lofty has no price we could confirm, and Real Geeks starts at $399 per month, plus a $500 one-time setup fee.
Which has a free plan, Lofty or Real Geeks?
As of Nov 12, 2026, neither Lofty nor Real Geeks has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.