Lofty vs Wise Agent (2026): which should you pick?
As of Nov 12, 2026, Wise Agent grades higher than Lofty: 2.0 against 1.8 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Lofty grades higher on platforms. Wise Agent grades higher on value for money and the free plan. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Wise Agent
Real estate CRM with lead tools, drip campaigns and transactions
Which one is for you
Pick Lofty if
- Fits if you are a real estate agent or team who wants the CRM and IDX website from one vendor
- Works for brokerages that need lead routing, SSO or white-label options
Look elsewhere if
- Skip it if you want to see a price first, as all four plans say "Request Pricing"
- Watch out: lead generation, the power dialer, text packages, website design and AI agents are all separate add-ons
- Not for you if you want a free plan or trial, because neither is listed
- Watch out: SSO and AI command-line access sit on the higher plan levels, and the mobile app platforms aren't named
Pick Wise Agent if
- Fits if you are an individual agent who wants transaction tracking in the CRM
- Works for a small team happy to share one login
Look elsewhere if
- Watch out: the plan covers 5 members on one login, and separate logins cost $20 a month each
- Watch out: texting is $11 a month for 1,000 credits plus an $80 one-time fee
- Skip it if you want a native iOS or Android app, as none is listed
- Watch out: unlimited lead enhancement credits are $5 a month, and extra landing pages $5 each
How we grade them
| 1.8GPALoftyWeak | 2.0GPAWise AgentFair | |
|---|---|---|
| Value for money | CNo price is published for any of the four plans, so it lands in the middle of the category's $15 to $49 range by default. | B$42 a month billed annually ($49 monthly) for up to 5 members on one login, so one agent pays that and five share it at under $10 each. |
| Free plan and trial | FNo free plan and no trial is listed; the pricing page sends you to a demo. | DA 14-day trial, but the page doesn't say whether a card is needed. No free plan. |
| Features | CCRM, email and text campaigns, Smart Plans, an IDX site and transaction tools. AI agents, the dialer and lead generation are priced add-ons. | CContacts, email, drips, transactions and a team calendar. Texting is an add-on and there is no native phone app. |
| Ease of use | CNo store rating on record. A CRM plus a website, drip plans and add-ons to set up. | CNo store rating on record. Drip campaigns and transaction templates to set up. |
| Platforms and integrations | BWeb, with Google Calendar, Outlook, Gmail and a WordPress IDX plugin. Mobile apps are listed but the pages don't name platforms. | CWeb only, with a mobile web app and no integrations listed. |
| Best for | a real estate CRM with an IDX website | a real estate CRM for an agent or a small shared-login team |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lofty and Wise Agent. How we grade
Where they differ
- Lofty also covers AI agents.
- Wise Agent also covers tasks.
At a glance
| Lofty | Wise Agent | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $49 per month, billed monthly ($42 per month billed annually) |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial. |
| Web | ||
| Made by | Lofty | Wise Agent |
| Price read from | Not confirmed | wiseagent.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Lofty
- No prices are published: all four plans (Agent, Team, Broker, Enterprise) show "Request Pricing".
- Lead generation, the power dialer, extra text packages, website design and AI agents are add-ons priced separately.
- Mobile apps are listed, but the pages read do not name the platforms.
- Features such as AI CLI access and single sign-on appear only on higher plan levels.
Wise Agent
- A plan covers up to 5 team members on a shared login; extra members cost $20 a month per 5, and separate logins cost $20 a month each.
- Texting through WiseText is an add-on at $11 a month for 1,000 credits, plus a one-time $80 registration fee.
- Unlimited lead enhancement credits cost $5 a month, and extra landing pages $5 a month each.
- The mobile app is a web app; no native iOS or Android app is listed.
Key features
Lofty
- AI-powered CRM
- Unlimited contacts with one-off, mass and automated email, mass and auto texting, campaign segments and AI lead scoring on the plan grid.
- IDX website
- A customizable IDX website with home search, plus add-on options such as a hyperlocal SEO website and a WordPress IDX plugin.
- Smart Plans
- Multi-step workflows that nurture leads across email, text, calls and direct mail.
- AI agents
- Sales, social and homeowner agents are sold as add-ons, and custom agents are listed on higher plan levels.
- Transaction management and reporting
- Paperless transaction tools and a reporting suite, with team management and lead routing for teams and brokers.
- Lead generation services
- Managed advertising, such as Facebook, Google and direct-mail programs, sold separately from the platform.
Wise Agent
- Lead and contact management
- Lead pipelines, advanced search filters, contact summaries with notes and activity history, and landing pages.
- Email, texting and drip campaigns
- Bulk email of up to 2,500 messages a day, texting logged to each contact and automated drip sequences.
- Transaction management
- Customizable checklists, secure client transaction portals and commission reporting.
- Team calendar and tasks
- A shared calendar and task tracking for teams of agents.
- Mobile web app
- A browser-based mobile app for adding contacts, notes, appointments and tasks from a phone or tablet.
- Lead enhancement credits
- Each plan includes 100 credits to fill out lead profiles with contact data; unlimited credits are a paid add-on.
Plans
Lofty
Pricing could not be confirmed. See lofty.com.
Wise Agent
CRM$42
per month, billed annually ($49 billed monthly)
Full CRM for up to 5 team members on one shared login, with onboarding. $499 a year, against $588 if paid monthly.
CRM + Social$59
per month, billed annually ($69 billed monthly)
CRM plus WiseSocial: automated listing posts, branded listing videos and scheduled social content. $699 a year.
EnterpriseCustom
For teams of 15 or more agents, with bulk licensing savings and white-label options. Sold through sales.
Ways to pay less
Lofty
No public discounts listed.
Wise Agent
- Annual discount
Save 15% with annual billing
The pricing page shows annual billing for the CRM plan at $499 a year, against $588 billed monthly.
Common questions
Which is cheaper, Lofty or Wise Agent?
As of Nov 12, 2026, Lofty has no price we could confirm, and Wise Agent starts at $49 per month, billed monthly ($42 per month billed annually).
Which has a free plan, Lofty or Wise Agent?
As of Nov 12, 2026, neither Lofty nor Wise Agent has a free plan. Wise Agent has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.