Top Producer vs Wise Agent (2026): which should you pick?
As of Nov 12, 2026, Wise Agent grades higher than Top Producer: 2.0 against 1.8 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Top Producer grades higher on features and platforms. Wise Agent grades higher on value for money and the free plan. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Top Producer
Real estate CRM with MLS reports, workflows and optional lead gen
Wise Agent
Real estate CRM with lead tools, drip campaigns and transactions
Which one is for you
Pick Top Producer if
- Fits if you are a real estate agent who wants a CRM tied to MLS data
- Makes sense if you are a team that wants one flat price for 5, 10 or 25 users
Look elsewhere if
- Pricey if you are alone: $179 a user is the entry price
- Watch out: leads and farming start at $479 and $599 a month, and Smart Targeting is quote-only
- Watch out: the website is $35 a user and FiveStreet $25 a user, both monthly
- Skip it if you want a trial or checkout, because the page asks you to call or request info
Pick Wise Agent if
- Fits if you are an individual agent who wants transaction tracking in the CRM
- Works for a small team happy to share one login
Look elsewhere if
- Watch out: the plan covers 5 members on one login, and separate logins cost $20 a month each
- Watch out: texting is $11 a month for 1,000 credits plus an $80 one-time fee
- Skip it if you want a native iOS or Android app, as none is listed
- Watch out: unlimited lead enhancement credits are $5 a month, and extra landing pages $5 each
How we grade them
| 1.8GPATop ProducerWeak | 2.0GPAWise AgentFair | |
|---|---|---|
| Value for money | D$179 a user a month, against a dearest-tenth threshold of $99. Team plans run from $399 for 5 users. | B$42 a month billed annually ($49 monthly) for up to 5 members on one login, so one agent pays that and five share it at under $10 each. |
| Free plan and trial | FNo free plan and no trial is stated on the pricing page. | DA 14-day trial, but the page doesn't say whether a card is needed. No free plan. |
| Features | BCRM, follow-up, MLS market reports, AI Author and transaction management. Nothing in the listing is missing for an agent. | CContacts, email, drips, transactions and a team calendar. Texting is an add-on and there is no native phone app. |
| Ease of use | CNo store rating on record. MLS feeds and follow-up plans to set up. | CNo store rating on record. Drip campaigns and transaction templates to set up. |
| Platforms and integrations | BWeb, with Google Calendar, Outlook, Apple Calendar and FiveStreet. No phone apps are listed. | CWeb only, with a mobile web app and no integrations listed. |
| Best for | a real estate CRM tied to MLS data and market reports | a real estate CRM for an agent or a small shared-login team |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Top Producer and Wise Agent. How we grade
Price against what you get
Top Producer starts at $179 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. Wise Agent starts at $49 a month and scores 2.0.
Top Producer scores higher, and starts $130 a month higher: the question is whether the extra is worth that to you. Of the other CRM tools on the chart, 9 score higher than Top Producer for less, and 44 score higher than Wise Agent for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Top Producer also covers workflow automation.
- Wise Agent also covers marketing automation.
At a glance
| Top Producer | Wise Agent | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $179 per user / month | $49 per month, billed monthly ($42 per month billed annually) |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial. |
| Web | ||
| Made by | Top Producer | Wise Agent |
| Price read from | topproducer.com | wiseagent.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Top Producer
- Plans are "request more info" or call; the page has no self-serve checkout and no trial is stated.
- Pro + Leads and Pro + Farming start at $479 and $599 and vary with lead volume or farm size; Pro + Smart Targeting is quote-only.
- The Top Producer Website costs $35 per user a month and FiveStreet lead management $25 per user a month, both billed monthly.
- Canadian pricing is requested separately, and onboarding is a separate paid service.
Wise Agent
- A plan covers up to 5 team members on a shared login; extra members cost $20 a month per 5, and separate logins cost $20 a month each.
- Texting through WiseText is an add-on at $11 a month for 1,000 credits, plus a one-time $80 registration fee.
- Unlimited lead enhancement credits cost $5 a month, and extra landing pages $5 a month each.
- The mobile app is a web app; no native iOS or Android app is listed.
Key features
Top Producer
- CRM and pipeline
- Unlimited contacts, leads and transactions, a customizable sales pipeline and two-way email and calendar sync.
- Follow-up system
- A smart list of who to contact next, task plans and dynamic workflows, plus automated SMS and email lead response.
- Market Snapshot reports
- Branded market reports built on MLS data, with just-listed and just-sold alerts and report engagement insights.
- AI Author
- A writing assistant for emails and text messages, with pre-loaded prompts such as market updates.
- Transaction management
- Built-in tracking of transactions and commissions.
- Leads and farming
- Optional social lead generation, seller leads, and predictive farming with mailers and Facebook ads.
Wise Agent
- Lead and contact management
- Lead pipelines, advanced search filters, contact summaries with notes and activity history, and landing pages.
- Email, texting and drip campaigns
- Bulk email of up to 2,500 messages a day, texting logged to each contact and automated drip sequences.
- Transaction management
- Customizable checklists, secure client transaction portals and commission reporting.
- Team calendar and tasks
- A shared calendar and task tracking for teams of agents.
- Mobile web app
- A browser-based mobile app for adding contacts, notes, appointments and tasks from a phone or tablet.
- Lead enhancement credits
- Each plan includes 100 credits to fill out lead profiles with contact data; unlimited credits are a paid add-on.
Plans
Top Producer
Pro$179
per user / month
CRM with Market Snapshot MLS reports, automated SMS and email lead response, transaction management and MLS integration with 320+ boards.
Pro + Leads$479
per month and up, varies with lead volume
Pro plus Social Connect, which supplies exclusive leads from social media with automated multi-touch response.
Pro + Farming$599
per month and up, varies with farm size
Pro plus Smart Targeting: predictive farming insights and automated multi-channel marketing.
Pro Teams 5$399
per month for up to 5 users
Everything in Pro with team functionality and shared access to contacts. Farming and leads can be added.
Pro Teams 10$699
per month for up to 10 users
Same as Teams 5 for up to 10 users.
Pro Teams 25$1199
per month for up to 25 users
Same as Teams 5 for up to 25 users.
Wise Agent
CRM$42
per month, billed annually ($49 billed monthly)
Full CRM for up to 5 team members on one shared login, with onboarding. $499 a year, against $588 if paid monthly.
CRM + Social$59
per month, billed annually ($69 billed monthly)
CRM plus WiseSocial: automated listing posts, branded listing videos and scheduled social content. $699 a year.
EnterpriseCustom
For teams of 15 or more agents, with bulk licensing savings and white-label options. Sold through sales.
Ways to pay less
Top Producer
No public discounts listed.
Wise Agent
- Annual discount
Save 15% with annual billing
The pricing page shows annual billing for the CRM plan at $499 a year, against $588 billed monthly.
Common questions
Which is cheaper, Top Producer or Wise Agent?
As of Nov 12, 2026, Top Producer starts at $179 per user / month, and Wise Agent starts at $49 per month, billed monthly ($42 per month billed annually). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Top Producer or Wise Agent?
As of Nov 12, 2026, neither Top Producer nor Wise Agent has a free plan. Wise Agent has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.