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Pipedrive

Sales CRM organized around visual deal pipelines

Free trial · from $14/moCRMChecked Oct 4, 20263.7 on the App Store
Visit pipedrive.com
Pipedrive, as pictured on pipedrive.com
How Pipedrive presents itself. Image from pipedrive.com.

What is Pipedrive?

Pipedrive is a sales CRM that arranges leads and deals in kanban-style pipelines, with activity reminders, email sync, workflow automation and sales reports built around them. It is sold per seat in four plans, and extras such as LeadBooster, Smart Docs and Projects are paid add-ons. There is no free plan, only a 14-day trial.

Pipedrive is a paid product with a free trial, starting at $14 per seat / month, billed annually ($19 billed monthly). See every plan

Good for

  • Small and mid-sized sales teams that want a pipeline-first CRM
  • Teams that need deal tracking without a wider marketing or service suite
  • Buyers who want full access during a trial before choosing a plan

Worth knowing

  • There is no free plan; a paid subscription is needed once the 14-day trial ends.
  • LeadBooster, Projects, Campaigns, Web Visitors and Smart Docs are paid add-ons, starting from $13.33 to $41 a month.
  • Listed prices exclude VAT, which is added for EU customers.
  • Seats are charged whether or not they are assigned to a user, and Pipedrive's terms say fees are non-refundable.

Key features

Visual sales pipelines
Deals move through customizable kanban-style pipelines, with custom fields, activity reminders and products or services linked to each deal.
Email sync and scheduling
Two-way email sync, group emailing, templates and meeting scheduling keep conversations attached to the contact and deal.
Workflow automation
Automations and sequences take over repetitive steps such as follow-ups and data entry, and webhooks pass events to other systems.
AI assistant and Nova
An AI assistant recommends which deals to focus on, an email tool drafts and summarizes messages, and Nova records and transcribes calls and updates the CRM afterwards.
Reports and forecasting
Customizable reports and dashboards track sales performance, with revenue forecasts on the higher plans.
Add-ons and marketplace
LeadBooster, Campaigns, Smart Docs, Projects and Web Visitors extend the CRM at extra cost. The marketplace lists more than 500 integrations.

Pipedrive pricing

Starts at
$14 per seat / month, billed annually ($19 billed monthly)
Free plan
None
Free trial
14-day free trial with full access, no credit card required
Lite$14per seat / month, billed annually ($19 billed monthly)The entry plan: leads, deals, contacts and pipelines organized in one workspace.
Growth$24per seat / month, billed annually ($34 billed monthly)Adds automation for emails and follow-ups on top of Lite.
Premium$49per seat / month, billed annually ($64 billed monthly)Pipedrive's full-cycle sales tools, from lead to close. Marked as the most popular plan.
Ultimate$69per seat / month, billed annually ($89 billed monthly)The complete set of Pipedrive capabilities.

Read from pipedrive.com on Oct 4, 2026. Prices change, so confirm with Pipedrive before you buy.

Pricing in detail

Ways to pay less

  • Annual discountSave up to 26% with annual billing

    Pipedrive's pricing page says annual billing saves up to 26%: Lite is $14 per seat a month billed annually against $19 billed monthly.

    Stated on pipedrive.com

How people rate the Pipedrive app

3.7

out of 5 for the iPhone and iPad app

  1. 5 stars55%
  2. 4 stars12%
  3. 3 stars7%
  4. 2 stars9%
  5. 1 star18%

675 ratings on the App Store in the United States, read Oct 5, 2026. It rates the app, not everything the product does. See the listing

Pipedrive reviews, and where to read more

Works with

Who makes Pipedrive

Pipedrive is made by Pipedrive Inc., a privately held company started in Estonia in 2010 and now headquartered in New York. It earns money from subscriptions to its sales CRM, and its majority shareholder is the investment firm Vista Equity Partners.

Founded
2010pipedrive.com
Based
New York, with offices in Tallinn, Tartu, Lisbon, London and other citiespipedrive.com
Ownership
Privately held. Privately held, with an investment firm as majority owner: its press releases say it is backed by majority shareholder Vista Equity Partners alongside other technology investors.pipedrive.com
Funding
Its jobs page lists a majority investment by Vista Equity Partners and says it has been a unicorn since 2020; its press releases mention other technology investors without naming them. These pages give no amounts.pipedrive.compipedrive.com
Team
850+ people across eight countries, according to its About page; its jobs page says 800+pipedrive.com
Founders and leaders
Hiring
4 listings: a Principal AI/ML Scientist & Engineer in Lisbon, London and Dublin, and a Principal Security Engineer in Londonpipedrive.com
Affiliate program
20% of the revenue from each new paying customer for its first 12 months, rising to 30% at 2 to 5 sales a month and a custom rate at 6 or more. 90-day cookie, no cap on earnings, run through PartnerStack.pipedrive.com
Reseller program
Solution providers resell Pipedrive and sell consulting, onboarding and implementation, in three tiers: Authorized, Gold and Platinum. Margins are not published.pipedrive.com
Partner program
Technology partners integrate their own software with Pipedrive and are listed in its marketplace. No payment terms are published.pipedrive.com
Lately
Follow

Read on Oct 7, 2026 from the company’s own pages and from news reports. What is not stated there is left out.

Pipedrive alternatives

All Pipedrive alternatives comparedAll CRM tools

Featured in

Common questions

Is Pipedrive free?

No, Pipedrive is a paid product, but you can try it first. 14-day free trial with full access, no credit card required.

How much does Pipedrive cost?

Pipedrive lists 4 plans. Lite: $14 per seat / month, billed annually ($19 billed monthly). Growth: $24 per seat / month, billed annually ($34 billed monthly). Premium: $49 per seat / month, billed annually ($64 billed monthly). Ultimate: $69 per seat / month, billed annually ($89 billed monthly). Prices were read from pipedrive.com on Oct 4, 2026.

What platforms does Pipedrive work on?

Pipedrive is available on Web, iOS and Android.

Does Pipedrive offer any discounts?

Pipedrive publicly lists the following: Save up to 26% with annual billing.

How is Pipedrive rated?

Pipedrive's iPhone and iPad app averages 3.7 out of 5 from 675 ratings on the App Store in the United States, as read on Oct 5, 2026. That is the store's rating of the app, not a score from us.

Does Pipedrive have a Windows app?

No Windows app was listed when its pages were read on Oct 4, 2026. Pipedrive is listed for Web, iOS and Android.

Does Pipedrive have a macOS app?

No macOS app was listed when its pages were read on Oct 4, 2026. Pipedrive is listed for Web, iOS and Android.

Is Pipedrive open source?

Pipedrive is not described as open source on its own site, as read on Oct 4, 2026.

Does Pipedrive have an API?

Yes. Pipedrive offers a public API, according to its own site.

What does Pipedrive integrate with?

Pipedrive's listing names Gmail, Slack, Zoom, Microsoft Teams, Zapier, QuickBooks, Xero and Asana. A listing names up to eight integrations, so it may connect to more.

Who makes Pipedrive?

Pipedrive is made by Pipedrive. Privately held, with an investment firm as majority owner: its press releases say it is backed by majority shareholder Vista Equity Partners alongside other technology investors. The company was founded in 2010.

What are the alternatives to Pipedrive?

The closest alternatives to Pipedrive in our directory are HubSpot, Close, Zoho CRM, Attio and folk. Each one has a side-by-side comparison with Pipedrive.

Sources for this page

The prices, plans, platforms and features above were read from these pages on Oct 4, 2026. What people say is linked where it appears.