Attio vs Pipedrive

Attio

• Startups and small sales teams that want a CRM they can reshape as they grow
• Teams that want records filled in from email and calendar activity rather than typed by hand
• VC-backed startups that qualify for the startup program discount

Pipedrive

• Small and mid-sized sales teams that want a pipeline-first CRM
• Teams that need deal tracking without a wider marketing or service suite
• Buyers who want full access during a trial before choosing a plan

Attio

• There is no desktop app: on a computer Attio runs in the browser, with a Chrome extension for Gmail and mobile apps for iOS and Android.
• Free is capped at 3 seats and Plus at 10; only Pro and Enterprise have no seat limit.
• Sequences and call recording need Pro or Enterprise, and SAML single sign-on is Enterprise only.
• AI features and workflows consume monthly credits, so heavy use can mean adding extra workspace credits.

Pipedrive

• There is no free plan; a paid subscription is needed once the 14-day trial ends.
• LeadBooster, Projects, Campaigns, Web Visitors and Smart Docs are paid add-ons, starting from $13.33 to $41 a month.
• Listed prices exclude VAT, which is added for EU customers.
• Seats are charged whether or not they are assigned to a user, and Pipedrive's terms say fees are non-refundable.

Attio

Customizable data model

Records sit in objects that you can add to as the business changes. The number of objects is capped by plan: 3 on Free, 5 on Plus, 12 on Pro and unlimited on Enterprise.

Email and calendar sync with enrichment

Connecting a mailbox and calendar keeps contacts up to date, and company and people records are enriched automatically. Free and Plus sync 1 email account per user; Pro syncs 2.

Workflows and AI agents

Workflows automate steps such as lead scoring and routing, and agents can research accounts on the web. Both draw on monthly workspace credits, and more credits can be added.

Ask Attio

An AI assistant that analyzes CRM data and creates records from a prompt. Each seat gets its own monthly credits for it: 100 on Free, 500 on Plus and 1,000 on Pro.

Call Intelligence and sequences

Pro and Enterprise workspaces can record calls with AI transcripts and insights, and send multi-step email sequences. Neither is available on Free or Plus.

Reporting

Insight and funnel reports on pipeline and revenue. Free is limited to 3 reports and Pro allows up to 100.

Pipedrive

Visual sales pipelines

Deals move through customizable kanban-style pipelines, with custom fields, activity reminders and products or services linked to each deal.

Email sync and scheduling

Two-way email sync, group emailing, templates and meeting scheduling keep conversations attached to the contact and deal.

Workflow automation

Automations and sequences take over repetitive steps such as follow-ups and data entry, and webhooks pass events to other systems.

AI assistant and Nova

An AI assistant recommends which deals to focus on, an email tool drafts and summarizes messages, and Nova records and transcribes calls and updates the CRM afterwards.

Reports and forecasting

Customizable reports and dashboards track sales performance, with revenue forecasts on the higher plans.

Add-ons and marketplace

LeadBooster, Campaigns, Smart Docs, Projects and Web Visitors extend the CRM at extra cost. The marketplace lists more than 500 integrations.

Attio

• Free$0

  Up to 3 seats, 3 objects and 50,000 records, with contact syncing, data enrichment and 200 email sends per user a month.

• Plus$35

  per user / month, billed annually ($44 billed monthly)

  Up to 10 seats, 5 objects and 250,000 records, private lists, 1,000 email sends per user a month and 500 seat credits a month.

• Pro$79

  per user / month, billed annually ($99 billed monthly)

  Unlimited seats, up to 12 objects and 1 million records, Call Intelligence, sequences, permission controls and unlimited email sends.

• EnterpriseCustom

  Billed annually. Unlimited objects and teams, SAML single sign-on, admin controls and 2,500 seat credits a month.

Pipedrive

• Lite$14

  per seat / month, billed annually ($19 billed monthly)

  The entry plan: leads, deals, contacts and pipelines organized in one workspace.

• Growth$24

  per seat / month, billed annually ($34 billed monthly)

  Adds automation for emails and follow-ups on top of Lite.

• Premium$49

  per seat / month, billed annually ($64 billed monthly)

  Pipedrive's full-cycle sales tools, from lead to close. Marked as the most popular plan.

• Ultimate$69

  per seat / month, billed annually ($89 billed monthly)

  The complete set of Pipedrive capabilities.

Attio

• Annual discount

  Save 20% with annual billing

  Attio's pricing page gives a 20% discount on Plus and Pro when billed annually: Plus is $35 instead of $44 per user a month, and Pro is $79 instead of $99.

• Startups

  Startup program: 80% off Pro in year one

  VC-backed startups incorporated less than 10 years ago, with up to 10 seats, can apply within 90 days of creating a workspace for 80% off annual Pro in the first year and 30% off the second.

Pipedrive

• Annual discount

  Save up to 26% with annual billing

  Pipedrive's pricing page says annual billing saves up to 26%: Lite is $14 per seat a month billed annually against $19 billed monthly.