Maropost review (2026): is it worth $29 a month?
Ecommerce platform with email and SMS marketing and a helpdesk
Black Friday: is there a Maropost sale?
Maropost report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for email and SMS marketing inside an ecommerce suite
Maropost sells email and SMS marketing, a helpdesk and an ecommerce platform. Marketing Cloud Build is $29 a month for up to 50K contacts, but SMS is billed separately and the plans are shaped for ecommerce stores. The free trial's length is not stated.
Who Maropost is for
- Fits if you run an online store and want email, SMS and a helpdesk from one vendor
- Works for lists up to 50K contacts on the Build plan
Who Maropost is not for
- Tight if you pick Build: 5 lists, 5 journeys and 1 landing page
- Pricey if you want SMS, which has a $250 US setup fee and a monthly tier from $75
- Watch out: the vendor says the plans are for ecommerce, and others should contact sales
- Watch out: Build gets no annual discount, and the trial length is not stated
Why Maropost gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyBuild is $29 a month for 50K contacts, equal to the category's middle, and the next tier is $240 a month billed annually. SMS and the other clouds are priced on top.
- CFree plan and trialA free trial of Marketing Cloud, Service Cloud and Commerce Cloud, with no length or card detail on record. There is no free plan.
- CFeaturesEmail campaigns and journeys, SMS, segmentation and forms, plus Commerce and Service Clouds. Build has 5 lists, 5 journeys and 1 landing page, and SMS has its own fees.
- CEase of useNo store rating on record. You set up lists, journeys and an SMS number.
- CPlatforms and integrationsWeb only on the pages read, with no integrations listed.
What these grades rest on. Graded from this listing, whose facts were read from Maropost's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/maropost#review"><img src="https://toolgpa.com/badge/maropost.svg" alt="Maropost: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Maropost stands among CRM tools
Maropost's GPA of 2.0 is higher than 37 of the 116 other CRM tools we grade, and level with 12.
Its paid plans start at $29 a month, against a middle price of $29 for the category: 43 of the 93 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 38 tools score higher and cost less.
Each grade against the category
Every bar is all 117 CRM tools we grade, cut by the letter each got. Maropost’s own letter is outlined.
- CValue for moneyAbove 37 of 116, level with 63
- CFree plan and trialAbove 44 of 116, level with 53
- CFeaturesAbove 1 of 116, level with 68
- CEase of useAbove 5 of 116, level with 99
- CPlatforms and integrationsAbove 0 of 116, level with 23
Price against what you get
Each dot is one of 95 CRM tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Maropost, or make your own?
Keep it
To replace Maropost you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 67 of the 116 other CRM tools grade higher. It costs $348 a year.
What you could make
- Help desk: an app builder makes this well.
What you could not
- Email sent in volume that still reaches the inbox.
- Newsletters sent to thousands of people that still reach the inbox.
- Texts to thousands of numbers, registered with the carriers.
- Checkout, card payments and sales tax handled for you.
- An API that other software can build on.
What this rests on. Maropost’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Maropost?
Maropost sells separate cloud products for ecommerce businesses: Commerce Cloud for the storefront and inventory, Marketing Cloud for email and SMS, Service Cloud for support tickets, plus retail and merchandising products. Each has four tiers, Build, Essentials, Professional and Enterprise, sized by sales volume, contacts or tickets. The plans below are Marketing Cloud, the contact-based product.
Worth knowing
- SMS is not in the subscription: it has a one-time setup fee ($250 in the US) and a prepaid monthly tier starting at $75 for 5,000 segments.
- The Build tier gets no annual discount; the other tiers are 20% less on annual billing.
- Commerce Cloud costs $29 to $1,999 a month and Service Cloud $29 to $899 a month at monthly billing, scaling with sales and ticket volume.
- The vendor says the plans shown are designed for ecommerce businesses and asks other users, such as affiliate marketers, to contact sales.
Key features
- Email campaigns and journeys
- Email campaigns with dynamic content, A/B experimentation and automated customer journeys; concurrent journeys are capped by tier.
- SMS marketing
- SMS is a separate add-on with a setup fee and prepaid monthly tiers, billed per message segment.
- Segmentation and forms
- Lists and segments, smart forms and landing pages, with eRFM reporting from the Essentials tier.
- Commerce Cloud
- A separate storefront, catalog and checkout product whose plans scale with monthly sales (GMV).
- Service Cloud
- An ecommerce helpdesk where tickets carry order history, priced by monthly ticket volume with unlimited agents.
Maropost pricing
As of Nov 13, 2026, Maropost is a paid product with a free trial, starting at $29 per month for up to 50K contacts (Marketing Cloud Build).
- Starts at
- $29 per month for up to 50K contacts (Marketing Cloud Build)
- Free plan
- None
- Free trial
- Free trial of Marketing Cloud, Service Cloud and Commerce Cloud; length not stated
| Plan | Price | What you get |
|---|---|---|
| Marketing Cloud Build | $29per month for up to 50K contacts and 300K emails | Email campaigns, A/B tests, 5 lists, 5 concurrent journeys, 2 smart forms and 1 landing page. No annual discount on this tier. |
| Marketing Cloud Essentials | $240per month for up to 250K contacts, billed annually ($299 monthly) | Everything in Build plus 2M emails, eRFM reporting, unlimited lists and 10 journeys. |
| Marketing Cloud Professional | $720per month for up to 1M contacts, billed annually ($899 monthly) | Everything in Essentials plus 10M emails, unlimited forms and pages, 15 journeys. |
| Marketing Cloud Enterprise | $1,440per month for up to 5M contacts, billed annually ($1,799 monthly) | Everything in Professional plus 50M emails, relational tables, SQL queries, unlimited journeys. |
Read from maropost.com on Nov 13, 2026. Prices change, so confirm with Maropost before you buy.
Ways to pay less
- Other savingsBlack Friday: 30% off the first year
The pricing page shows 30% off the first year on an annual contract, or 30% off the first 3 months on monthly billing, with free onboarding. No end date is shown and the offer is claimed by booking a demo.
Stated on maropost.com - Annual discount20% off with annual billing
Annual billing is 20% off the Essentials, Professional and Enterprise tiers.
Stated on maropost.com
Maropost alternatives
- Maropost vs HubSpot
Free plan · from $20/mo
- Maropost vs Keap
Free trial · from $299/mo
- Maropost vs Ontraport
Free trial
- Maropost vs EngageBay
Free plan · from $13.79/mo
- Maropost vs Ortto
Free trial
Common questions
Does Maropost have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Maropost is listed for Web.
Does Maropost have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Maropost is listed for Web.
Is Maropost open source?
Maropost is not described as open source on its own site, as read on Nov 13, 2026.
Does Maropost have an API?
Yes. Maropost offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.