Maropost vs Ortto (2026): which should you pick?
As of Nov 13, 2026, Ortto grades higher than Maropost: 2.4 against 2.0 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Ortto grades higher on features and platforms. They get the same grade on value for money, the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Maropost
Ecommerce platform with email and SMS marketing and a helpdesk
Ortto
Customer data, marketing automation and analytics in one platform
Which one is for you
Pick Maropost if
- Fits if you run an online store and want email, SMS and a helpdesk from one vendor
- Works for lists up to 50K contacts on the Build plan
Look elsewhere if
- Tight if you pick Build: 5 lists, 5 journeys and 1 landing page
- Pricey if you want SMS, which has a $250 US setup fee and a monthly tier from $75
- Watch out: the vendor says the plans are for ecommerce, and others should contact sales
- Watch out: Build gets no annual discount, and the trial length is not stated
Pick Ortto if
- Fits if you want customer data and automated journeys in one tool
- Works for ecommerce and software teams that use Shopify or Salesforce
Look elsewhere if
- Skip it if you need a price before you start, as no price list could be read
- Not for you if you want to pay monthly on larger plans, which need a 12-month commitment
- Watch out: SMS is billed separately and is not in the trial
- Watch out: annual plans cannot be downgraded during the term
How we grade them
| 2.0GPAMaropostFair | 2.4GPAOrttoFair | |
|---|---|---|
| Value for money | CBuild is $29 a month for 50K contacts, equal to the category's middle, and the next tier is $240 a month billed annually. SMS and the other clouds are priced on top. | CNo public price list could be read, because the pricing page returns not-found. It sits at the ordinary grade. |
| Free plan and trial | CA free trial of Marketing Cloud, Service Cloud and Commerce Cloud, with no length or card detail on record. There is no free plan. | C14-day free trial with up to 10,000 contacts and 100 email sends, no card needed. SMS is not included, and there is no free plan. |
| Features | CEmail campaigns and journeys, SMS, segmentation and forms, plus Commerce and Service Clouds. Build has 5 lists, 5 journeys and 1 landing page, and SMS has its own fees. | BCustomer data platform, journey builder, forms and popups, live chat, analytics, AI features and an MCP server. SMS is billed separately, but nothing is missing from the core marketing job. |
| Ease of use | CNo store rating on record. You set up lists, journeys and an SMS number. | CNo store rating on record. You connect your data sources and build journeys before it does anything. |
| Platforms and integrations | CWeb only on the pages read, with no integrations listed. | BWeb, with Salesforce and Shopify listed. No desktop or phone app is shown. |
| Best for | email and SMS marketing inside an ecommerce suite | customer data, journeys and analytics in one platform |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Maropost and Ortto. How we grade
Where they differ
- Maropost also covers help desk and online store.
- Ortto also covers forms, live chat and help center.
At a glance
| Maropost | Ortto | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $29 per month for up to 50K contacts (Marketing Cloud Build) | Not published |
| Free plan | None | None |
| Free trial | Free trial of Marketing Cloud, Service Cloud and Commerce Cloud; length not stated | 14-day free trial with up to 10,000 contacts and up to 100 email sends; SMS is not included |
| Web | ||
| Made by | Maropost | Ortto |
| Price read from | maropost.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Maropost
- SMS is not in the subscription: it has a one-time setup fee ($250 in the US) and a prepaid monthly tier starting at $75 for 5,000 segments.
- The Build tier gets no annual discount; the other tiers are 20% less on annual billing.
- Commerce Cloud costs $29 to $1,999 a month and Service Cloud $29 to $899 a month at monthly billing, scaling with sales and ticket volume.
- The vendor says the plans shown are designed for ecommerce businesses and asks other users, such as affiliate marketers, to contact sales.
Ortto
- No public price list could be read: the pricing page address returns a not-found page.
- The help center says larger plans need a minimum 12-month commitment, and that annual plans cannot be downgraded during the term.
- SMS is billed separately and is not part of the 14-day trial.
- Contact tiers set the email volume; more email volume is bought separately.
Key features
Maropost
- Email campaigns and journeys
- Email campaigns with dynamic content, A/B experimentation and automated customer journeys; concurrent journeys are capped by tier.
- SMS marketing
- SMS is a separate add-on with a setup fee and prepaid monthly tiers, billed per message segment.
- Segmentation and forms
- Lists and segments, smart forms and landing pages, with eRFM reporting from the Essentials tier.
- Commerce Cloud
- A separate storefront, catalog and checkout product whose plans scale with monthly sales (GMV).
- Service Cloud
- An ecommerce helpdesk where tickets carry order history, priced by monthly ticket volume with unlimited agents.
Ortto
- Customer data platform
- Brings customer data from connected sources together in one place, with lead scoring and data tracking.
- Journey builder
- Builds automated marketing journeys that send email, SMS, push notifications and in-app messages.
- Forms, popups and surveys
- Captures contacts and responses through forms, popups and surveys that feed the same data.
- Live chat and knowledge base
- Talk and Inbox handle live chat and support conversations, and a knowledge base is built in.
- Analytics
- Reports on marketing and customer activity from the same data platform.
- AI features and MCP server
- Ortto AI is part of the platform, and an MCP server lets an AI agent analyze data and manage campaigns.
Plans
Maropost
Marketing Cloud Build$29
per month for up to 50K contacts and 300K emails
Email campaigns, A/B tests, 5 lists, 5 concurrent journeys, 2 smart forms and 1 landing page. No annual discount on this tier.
Marketing Cloud Essentials$240
per month for up to 250K contacts, billed annually ($299 monthly)
Everything in Build plus 2M emails, eRFM reporting, unlimited lists and 10 journeys.
Marketing Cloud Professional$720
per month for up to 1M contacts, billed annually ($899 monthly)
Everything in Essentials plus 10M emails, unlimited forms and pages, 15 journeys.
Marketing Cloud Enterprise$1,440
per month for up to 5M contacts, billed annually ($1,799 monthly)
Everything in Professional plus 50M emails, relational tables, SQL queries, unlimited journeys.
Ortto
Pricing could not be confirmed. See ortto.com.
Ways to pay less
Maropost
- Other savings
Black Friday: 30% off the first year
The pricing page shows 30% off the first year on an annual contract, or 30% off the first 3 months on monthly billing, with free onboarding. No end date is shown and the offer is claimed by booking a demo.
- Annual discount
20% off with annual billing
Annual billing is 20% off the Essentials, Professional and Enterprise tiers.
Ortto
No public discounts listed.
Common questions
Which is cheaper, Maropost or Ortto?
As of Nov 13, 2026, Maropost starts at $29 per month for up to 50K contacts (Marketing Cloud Build), and Ortto has no price we could confirm.
Which has a free plan, Maropost or Ortto?
As of Nov 13, 2026, neither Maropost nor Ortto has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.