EngageBay vs Ortto (2026): which should you pick?
As of Nov 13, 2026, EngageBay and Ortto share a 2.4 GPA, and only EngageBay has a free plan.
Checked Oct 6, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
EngageBay grades higher on the free plan. Ortto grades higher on value for money. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
EngageBay
All-in-one marketing, sales and support CRM for small teams
Ortto
Customer data, marketing automation and analytics in one platform
Which one is for you
Pick EngageBay if
- Fits if you'd otherwise pay for a CRM, an email tool and a helpdesk separately
- Works for teams of up to 15 with under 250 contacts, as that's free
Look elsewhere if
- Tight if your list is growing, as contacts stop at 250 on Free, 500 on Basic, 5,000 on Growth and 10,000 on Pro
- Pricey if you need marketing automation, which starts on Growth at $59.79 a user and allows 10 workflows
- Not for you if you hate long contracts, because the lowest advertised rates need a two-year term
- Watch out: API calls are capped each month, from 500 on Free to 75,000 on Pro, and there's no desktop app
- Tight if you send a lot of email: 1,000 branded emails on Free and 3,000 on Basic
Pick Ortto if
- Fits if you want customer data and automated journeys in one tool
- Works for ecommerce and software teams that use Shopify or Salesforce
Look elsewhere if
- Skip it if you need a price before you start, as no price list could be read
- Not for you if you want to pay monthly on larger plans, which need a 12-month commitment
- Watch out: SMS is billed separately and is not in the trial
- Watch out: annual plans cannot be downgraded during the term
How we grade them
| 2.4GPAEngageBayFair | 2.4GPAOrttoFair | |
|---|---|---|
| Value for money | DBasic is $13.79 a user a month billed yearly, but it holds only 500 contacts. The automation you'd buy a suite like this for starts on Growth at $59.79, two and a half times the $24 middle for CRMs, and Pro is $110.39. The lowest rates of all need a two-year term. | CNo public price list could be read, because the pricing page returns not-found. It sits at the ordinary grade. |
| Free plan and trial | BFree for up to 15 users, with the CRM, helpdesk, live chat, a landing page, 2 email sequences and 20 AI conversations a month. But it stops at 250 contacts and 1,000 branded emails, which won't last a growing business long. | C14-day free trial with up to 10,000 contacts and 100 email sends, no card needed. SMS is not included, and there is no free plan. |
| Features | BContacts, deal pipelines, email broadcasts, sequences, landing pages, automation workflows, a ticket desk, live chat, booking links and an AI chatbot. Marketing, sales and support are all covered, though workflows are rationed, 10 on Growth and 100 on Pro, and every plan caps contacts. | BCustomer data platform, journey builder, forms and popups, live chat, analytics, AI features and an MCP server. SMS is billed separately, but nothing is missing from the core marketing job. |
| Ease of use | CNo store rating on record. One login for marketing, sales and support saves stitching three tools together, but it's also sold as separate Marketing, CRM & Sales and Service products, so there's working out which you need before any of it is set up. | CNo store rating on record. You connect your data sources and build journeys before it does anything. |
| Platforms and integrations | BWeb, iPhone and Android, with no desktop app. It connects to Zapier, Shopify, Stripe, Xero, Twilio, Slack, Mailchimp and WhatsApp, and there's a REST API with webhooks, though API calls are capped each month, from 500 on Free to 75,000 on Pro. | BWeb, with Salesforce and Shopify listed. No desktop or phone app is shown. |
| Best for | small teams wanting marketing, sales and support | customer data, journeys and analytics in one platform |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: EngageBay and Ortto. How we grade
Where they differ
- EngageBay also covers booking links, sales pipeline and workflow automation.
- Ortto also covers email campaigns, live chat, help center and sMS marketing.
At a glance
| EngageBay | Ortto | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $13.79 per user / month, billed yearly ($14.99 billed monthly) | Not published |
| Free plan | Free plan for up to 15 users: 250 contacts, 1,000 branded emails, CRM, helpdesk, live chat, 1 landing page, 2 email sequences and 20 AI conversations a month. | None |
| Free trial | None listed | 14-day free trial with up to 10,000 contacts and up to 100 email sends; SMS is not included |
| Web | ||
| iOS | ||
| Android | ||
| Made by | EngageBay Inc. | Ortto |
| Price read from | engagebay.com | Not confirmed |
| Checked | Oct 6, 2026 | Nov 13, 2026 |
Worth knowing
EngageBay
- All-in-One plans cap contacts: 250 on Free, 500 on Basic, 5,000 on Growth and 10,000 on Pro.
- The pricing page lists marketing automation from the Growth plan, which allows 10 workflows of up to 15 nodes each.
- Prices here are for the All-in-One suite. The CRM & Sales Bay alone is $11.95, $45.99 or $73.59 per user / month, billed yearly.
- The lowest advertised rates need a two-year (biennial) term, which takes 15% off the monthly prices.
Ortto
- No public price list could be read: the pricing page address returns a not-found page.
- The help center says larger plans need a minimum 12-month commitment, and that annual plans cannot be downgraded during the term.
- SMS is billed separately and is not part of the 14-day trial.
- Contact tiers set the email volume; more email volume is bought separately.
Key features
EngageBay
- CRM and deal pipelines
- The CRM covers contacts and companies with a 360-degree view, deals, tasks and email tracking, and is part of the Free plan. Pipelines track each deal by stage for forecasting.
- Email marketing and automation
- Email broadcasts, sequences, templates and landing pages come with the suite. Automation workflows begin on Growth with 10 workflows and rise to 100 on Pro.
- Helpdesk and live chat
- The Service Bay adds ticketing, ticket views, canned responses and live chat. It is included in the All-in-One plans and is also offered on its own as a free help desk.
- Appointment scheduling
- Booking links let leads pick a time slot, sync with Google or Office 365 calendars, send reminder emails and create a contact for anyone new who books.
- EngageBay AI
- AI suggests email copy and subject lines, scores leads and runs a chatbot trained on your own knowledge sources. AI conversations are metered, from 20 a month on Free to 500 on Pro.
- REST API and webhooks
- A REST API, webhooks and a tracking code API are documented for developers. API calls are capped each month, from 500 on Free to 75,000 on Pro.
Ortto
- Customer data platform
- Brings customer data from connected sources together in one place, with lead scoring and data tracking.
- Journey builder
- Builds automated marketing journeys that send email, SMS, push notifications and in-app messages.
- Forms, popups and surveys
- Captures contacts and responses through forms, popups and surveys that feed the same data.
- Live chat and knowledge base
- Talk and Inbox handle live chat and support conversations, and a knowledge base is built in.
- Analytics
- Reports on marketing and customer activity from the same data platform.
- AI features and MCP server
- Ortto AI is part of the platform, and an MCP server lets an AI agent analyze data and manage campaigns.
Plans
EngageBay
Free$0
All-in-One suite for up to 15 users: 250 contacts, 1,000 branded emails, CRM, helpdesk, live chat and 1 landing page.
Basic$13.79
per user / month, billed yearly ($14.99 billed monthly)
500 contacts, 3,000 branded emails, lead scoring, SMS marketing, web pop-ups, third-party integrations and 1 GB of file storage.
Growth$59.79
per user / month, billed yearly ($64.99 billed monthly)
5,000 contacts, 25,000 branded emails, marketing automation with up to 10 workflows, A/B testing, proposals and a custom domain.
Pro$110.39
per user / month, billed yearly ($119.99 billed monthly)
10,000 contacts, 50,000 branded emails, 100 workflows, web analytics, custom reporting, role management, goals and phone support.
Ortto
Pricing could not be confirmed. See ortto.com.
Ways to pay less
EngageBay
- Annual discount
8% off yearly billing, 15% off biennial
The pricing page takes 8% off for yearly billing and 15% off for a two-year term: All-in-One Basic is $14.99 monthly, $13.79 yearly and $12.74 biennial per user a month.
Ortto
No public discounts listed.
Common questions
Which is cheaper, EngageBay or Ortto?
As of Nov 13, 2026, EngageBay starts at $13.79 per user / month, billed yearly ($14.99 billed monthly), and Ortto has no price we could confirm.
Which has a free plan, EngageBay or Ortto?
As of Nov 13, 2026, only EngageBay has a free plan. Ortto does not, though it has a free trial.
Which platforms do EngageBay and Ortto run on?
As of Nov 13, 2026, only EngageBay lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.